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This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and varied-ad repetition. In the case of brand recall, in varied-ad repetition, interdependent self-construal subjects recalled better than independent self-construal subjects did, whereas there was no difference between interdependent and independent self-construal subjects in same-ad repetition. It was also found interdependent self-construal subjects evaluated the target brand more positively than independent self-construal subjects did in varied-ad repetition. However, there was no difference in brand attitude between independent and interdependent subjects in same-ad repetition. 相似文献
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We demonstrated a monolithic, compact, diode-pumped gain-switched Nd:YVO4 laser at 1.064 μm wavelength with controllable repetition rate of 1 Hz to 25 kHz. Stable gain-switched pulse train with maximum repetition rate of 25 kHz and pulse width of 16 ns was obtained. 相似文献
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舍伍德.安德森(SherwoodAnderson),美国小说家。在文学创作上,他继承了马克.吐温的语言风格,作品语言明白如话,简洁有力;在语言技巧方面,颇受同时代的女作家格特鲁特.斯泰因的影响,通过语言的重复来表达强烈的感情。他的代表作《俄亥俄州的温斯堡》(又名《小城畸人》)(Winesbury,Ohio)使他蜚声文坛。《小城畸人》是美国小说中的一部经典作品,它由25个短篇组成,《双手》是其中一篇。舍伍德.安德森的创作特点影响了后来的作家诸如海明威、福克纳、沃尔夫和斯坦贝克等。 相似文献
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近年来重复效应在国内外得到了二语习得界不少学者的关注,同时这一效应被证实有助于学习者的二语学习。本研究以实证研究的方法,在Levelt(2008)的言语产出模式的框架下,以Van Patten(1996)的信息处理理论以及Skehan(1998)的双模式系统为理论基础探索重复效应对大学英语专业学生写作水平的影响。结果发现:重复对学习者写作的流利性和准确性都有显著的促进作用,但其复杂性没有得到显著的提高;重复对学习者写作流利性的促进作用在新任务中得到了迁移。 相似文献
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Achraf Ammar Hamdi Chtourou Khaled Trabelsi Johnny Padulo Mouna Turki Kais El Abed 《Journal of sports sciences》2015,33(4):358-368
The aim of this study was to investigate the performance of an Olympic-Weightlifting session training at three times of the day on the performance related to biochemical responses. Nine weightlifters (21 ± 0.5 years) performed, in randomised order, on three Olympic-Weightlifting training (snatch, clean and jerk) sessions (08:00 a.m., 02:00 p. m., 06:00 p. m.). Blood samples were collected: before, 3 min and 48 h after each training session. Haematological parameters and markers of muscle injury were assessed. Resting oral temperature and rating of perceived exertion (RPE) were also assessed during each session. ANOVA showed that the performance was better (P < 0.001) at 02:00 p. m. with a less RPE (P < 0.01) compared to the morning and the evening sessions while there was higher (P < 0.05) oral temperature at 06:00 p. m. versus 08:00 a.m. and 02:00 p. m. Muscle damage changed immediately (without significant effect after 48 h) after the training sessions with lower values ??in the evening compared to the morning. In conclusion, the afternoon training is more effective than morning or evening sessions for weightlifters. Therefore, coaches and weightlifters should be advised to schedule their training session in the afternoon hour. 相似文献
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美国现代作家塞克斯顿在其诗歌《灰姑娘》中运用类像和怪异两种重复方式对原格林童话进行了成功的"变形",揭示了后现代社会的表征危机以及消费主义文化。 相似文献
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汉语俚语作为民族语言的基本构成之一,其形式和内容无不体现出语言的民族性特征。然而,这些民族性特征却在跨文化交际中受到不同程度的抹杀,出现欠额翻译现象。本研究基于《骆驼祥子》中抽取的535例汉语俚语及其对应的四种译文,拟从体现语言民族性的语音、修辞两方面,具体从儿化音、复迭手法入手进行频次统计与分析,探讨汉语俚语英译过程中在音、形上出现的欠额翻译现象。经分析后指出欠额翻译的成因不仅在于语言自身与文化的差异造成的不可译性,也在于非语言因素如人为因素、社会因素的共同参与。 相似文献
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基于博弈论的网上个体消费者诚信体系构建分析 总被引：1，自引：0，他引：1
诚信是电子商务健康发展的不二法则,网上个体消费者诚信危机也会影响到电子商务的有序发展。应用博弈论中的“囚徒困境”模型以及重复博弈理论分析了网上个体消费者在B2C、C2C中的诚信问题以及合作条件,并提出了构建网上个体消费者诚信体系的相关措施。 相似文献
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This thesis is about the skills of practical writing for Tour Guide.In this article,the differences between English and Chinese are discussed.As a Tour Guide,one needs to grasp these characteristics of the two languages,and has ability of describing sceneries beautifully and accurately by writing. 相似文献