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从Twitter看网络传播模式的发展与创新 总被引：5，自引：1，他引：4
本文简要介绍了twitter作为一种新型传播工具与以往传播工具的不同。并以Twitter为切入点,分析了在后现代网络传播模式中,用户参与信息传播、信息传递＂碎片化＂导致的内容＂碎片化＂和受众结构＂碎片化＂,并分析了信源可信度及其影响因素。 相似文献
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Steve Paulussen 《Journalism Practice》2014,8(5):542-551
Social media are increasingly being used as sources in mainstream news coverage. Yet, while the research so far has focused mainly on the use of social media in particular situations, such as breaking news coverage, during crisis news events or in times of elections, little attention is paid to journalists' routine, day-to-day monitoring of social media platforms. The aim of this study is to examine the use and selection of social media as sources in routine newspaper coverage. First, it presents a quantitative overview of all the articles published between January 2006 and December 2013 in the print editions of two Flemish (north Belgian) quality newspapers, De Standaard and De Morgen, that explicitly refer to Facebook, Twitter or YouTube. Next, a content analysis is conducted of a sample of newspaper articles published in 2013 that explicitly mention Facebook, Twitter or YouTube as sources of information. The goal of this content analysis is to examine the different appearances and functions of social media references in the news. The study thus provides a first insight into Belgian newspaper journalists' regular sourcing routines in relation to social media. 相似文献
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介绍了Twitter（推特）免费竞争情报可视化工具,包括社会网络探索工具、微博信息聚合工具、文本分析工具和综合分析工具,结合实例阐述了如何利用这些工具获取竞争对手相关信息并进行可视化分析。旨在证明免费竞争情报可视化工具的应用潜力,并为中文微博开发类似产品提供借鉴。 相似文献
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This study explores science communication on Twitter by investigating a sample of tweets referring to academic papers in five different scientific fields. The specifications of science communicators on Twitter, the characteristics of those who initiate actions (by tweeting), the extent and quality of reactions (retweeting), individual and group interactions, and the distribution of tweets across types of engagement in the process of science communication (i.e., dissemination, consultation, and evaluation) were explored. A broad array of actors is involved in the communication of science on Twitter, with individual citizens and individual researchers playing an important role. In principle, this is promising for creating direct interaction, which can be difficult through more traditional mass media. The vast majority of communication activities regarding academic papers is undigested dissemination with almost no sign of debate, contestation, or collective reflection. Another general finding of this study is that bot accounts play a major role in the science communication landscape on Twitter. 相似文献
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This study is a social media analysis on the use of Twitter at Historically Black Colleges and University (HBCU) libraries. While information science researchers have begun examining how libraries use social media, the vast majority of these studies are situated at large flagship research-intensive universities. Additionally, there currently exist deficiencies in research on social media deployment at HBCU libraries. We leverage, the IBM Watson's analytic engine, to systemically examine over 23,000, tweets over an eighteen-month period, around a set of objective measures including propagation of retweets and sentiment to assess follower engagement. The analysis found little evidence of follower engagement with library generated content. However, we observed a substantial volume of library tweets coalesced around institutional boosterism, rather than library related phenomena. This non-library related content represented the vast majority of retweets, but paradoxically was propagated by non-followers. Additionally, tweets relating to institutional boosterism produced the most positive sentiment within the data. 相似文献
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[目的/意义]作为新媒体的代表之一,微博在国内外图书馆中的应用已成为普遍趋势。然而,相关研究大多关注微博在图书馆应用的现状与策略,对国内外图书馆应用微博的特点与不同之处鲜有探讨。通过对中美两国高校图书馆运用微博的现状进行分析,比较两者的异同,为我国更好地应用微博提供参考和借鉴。[方法/过程]以中美两国各10所高校图书馆的微博为样本,从微博的基本情况（包括微博的粉丝数、发文数及发文频率、原创微博的吸引力、与用户的互动）、微博的形式、微博的内容等方面进行分析比较。[结果/结论]发现美国高校图书馆推特与中国高校图书馆微博的粉丝数量相对持平;美国高校图书馆推特的发文数、发文频率及原创微博的发文数、被点赞数和被转发数都高于中国图书馆,但其原创微博的被评论数低于中国;美国高校图书馆更加重视与用户的互动,更加注重与其他社交应用的联动以及注重对馆员的宣传推介;而中国高校图书馆的微博内容更加详细。 相似文献
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ABSTRACTThis case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included. 相似文献
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Jenna Marie Condie Ivett Ayodele Sabirah Chowdhury Shelley Powe Anna Mary Cooper 《Journal of Marketing for HIGHER EDUCATION》2013,23(2):192-209
Social media content generated by learning communities within universities is serving both pedagogical and marketing purposes. There is currently a dearth of literature related to social media use at the departmental level within Higher Education Institutions (HEIs). This study explores the multi-voiced interactions of a UK Psychology department’s ‘rotation curation’ approach to using Twitter. An in-depth analysis of a corpus of 4342 tweets by 58 curators (14 staff, 41 students, and 3 guest curators) was carried out using a combination of computer-assisted and manual techniques to generate a quantitative content analysis. The interactions received (e.g. retweets and favorites) and type of content posted (e.g. original tweets, retweets and replies) varied by curator type. Student curators were more likely to gain interactions from other students in comparison to staff. This paper discusses the benefits and potential limitations of a multi-voiced ‘rotation curation’ approach to social media management. 相似文献
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ABSTRACTThis study investigated the use of Twitter in terms of personal and academic variables of students. These included gender, grade point average (GPA), and year level. Data were collected from undergraduate students at the College of Social Sciences at Kuwait University. A structured questionnaire was used as the data collection instrument. The findings show that the majority of respondents use social media, 42.8% use Twitter “sometimes,” and 44.4% use it “always.” There is no significant difference between males and females, except for social influence (SI). There is a statistically significant difference in the use of Twitter as an information source among students for different academic year levels, with the highest mean for senior students. However, no significant differences were found by students' GPA scores. Further investigation focusing on variables such as students' level of confidence and skills of using Twitter, such as the effect of course content, etc., would provide more insight into the use of social media platforms in higher education. 相似文献