Student success pocket-graphic: a mountain of data transformed     

Karen Briere  Kelly Drifmeyer 《Public Services Quarterly》2020,16(1):48-58

Abstract

How does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success.  相似文献   

Engaging mothers with substance use issues and their children in early intervention: Understanding use of service and outcomes     

《Child abuse & neglect》2018

Mothers who use substances need integrated, multi-sectoral intervention services to support substance use discontinuation. We explored mothers’ service use at Breaking the Cycle, an early intervention and prevention program for pregnant and parenting women and their young children in Toronto, Canada. We conducted retrospective analyses of families’ service records and client charts (N = 160). Aims were to 1) describe women’s use of service, 2) examine how early engagement of pregnant women related to postnatal service use, and 3) examine the circumstances in which women ended their service relationship with Breaking the Cycle. Specifically, we examined circumstances at service ending relating to women’s service goals; custody status with children; and global substance-use, parent-child relationship, and child development outcomes. We found that these vulnerable women were actively engaged in many services and for a long duration, early engagement was associated with greater service use, and greater service use was associated with more positive circumstances upon ending service. Results provide support for a relational approach to service that promotes not only the relationship between mother and child, and mother and service provider, but also highlights relationships among staff, between staff and management, and between community partners as integral to effective service delivery. Integrating positive relationships at all levels is critical to support vulnerable families with complex needs.  相似文献   

Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective     

《Sport Management Review》2020,23(5):824-837

The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.  相似文献   

我国体育产业与健康产业融合发展路径研究     

朱晓亮 《当代体育科技》2020,(10):190-191

随着人们健康观念的转变,越来越多的人开始注重自身的健康,并逐渐意识到体育运动对于促进自身身心健康的重要性,这在很大程度上促进了健康产业与体育产业的高速发展,同时也为体育产业与健康产业的融合发展提供了良好的条件。本文首先对当前我国体育与健康产业发展的总体状况进行分析和研究,然后以此为依据,提出相应的融合发展策略,即拓展产业链融合空间、加大产业创新力度及引入新型技术,从而为我国体育与健康产业的可持续发展提供一定的理论参考。  相似文献   

Triggering effects of mobile video marketing in nature tourism: Media richness perspective     

Ari Alamäki  Juho Pesonen  Amir Dirin 《Information processing & management》2019,56(3):756-770

The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.  相似文献   

群众体育发展模式的结构创新     

史兵  丁建岚  钱钧  杨小帆  万丙智 《北京体育大学学报》2019,42(2):36-45

摘要：群众体育是我国体育事业的重要组成部分，经多年发展，逐步形成了“政府主导、部门协同、全社会共同参与”的发展模式。随着市场经济改革进一步深化，我国社会主要矛盾转化为人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾，现有群众体育发展模式已无法满足人民对健康生活的追求，迫切需要在国家治理体系层面上对其进行改革完善。通过文献资料分析法，对群众体育发展模式的结构进行剖析，对未能明确的主要问题进行梳理，发现现有模式存在主体不明、承担者模糊、发展方式单一，体育社会组织参与不够等问题。由此，提出群众体育发展模式的新思路及结构模型，明确政府、社会组织、市场在群众体育发展模式当中各自的作用、发展主体及性质。群众体育“政府引导、社会参与、公民主体、市场推动”的发展新模式将成为新时代体育事业发展的源动力。暨人民中心和公民主体地位充分体现，政府引导方式和责权范围明晰，体育社会组织参与主办承办者身份明确，社会自我组织有效管理，市场参与度高，体育服务供给丰富。以期对我国群众体育的长效发展提供建议及切实有效的发展路径，深入落实全民健身战略，提高人民健康水平。  相似文献   

Social media for the community college library     

Michael Rose 《College & Undergraduate Libraries》2020,27(1):45-49

Abstract

This article summarizes the experience of a multi-campus urban community college library developing and managing a social media presence. The author describes the organization of social media efforts, institutional rules that affect implementation of social media, developing themes for content, and other considerations.  相似文献   

高职汽车营销课程案例教学改革的思考     

李亚男 《广东轻工职业技术学院学报》2011,10(2):53-54,58

案例教学在高职汽车营销课程中具有重要的地位。文章分析了高职汽车营销课程案例教学中常出现的问题并提出了改进的策略。  相似文献   

体验营销与湖州老字号品牌竞争力     

余翔 《湖州职业技术学院学报》2011,9(3):77-80

体验营销是适合人们实现自我需求满足的营销方式。湖州老字号的品牌竞争力仅仅依靠产品创新和服务培训来增强,还不足以达到目的。体验营销能激发更多青年人的喜爱,让湖州老字号发展更好,从而大大增加湖州老字号的品牌竞争力。  相似文献   

高素质市场营销专业人才培养的基础与保证   总被引：10，自引：1，他引：10  

郭国庆 《黑龙江高教研究》2004,(7):86-87

章针对中国市场营销专业人才培养方面存在的问题，从优化教学计划、进行课程结构与教学内容的调整、加强营销实践、建设高素质师资队伍与提高教师的学术水平等方面，论述了高素质市场营销专业人才培养的基础和保证。  相似文献