Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude     

Gabriel Simiyu  Ronald Bonuke  Joyce Komen 《Journal of Marketing for HIGHER EDUCATION》2020,30(1):66-86

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.  相似文献   

Participation of retarded children in regular recreational activities at a community center     

M W Pumphrey  M B Goodman  J W Kidd  E N Peters 《Exceptional children》1970,36(6):453-458

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Critical Religious Education (CRE) in practice: evaluating the reception of an introductory scheme of work     

Angela Goodman 《British Journal of Religious Education》2018,40(2):232-241

Critical Religious Education (CRE) is a contemporary pedagogy of religious education developed by Andrew Wright and various colleagues over the past two decades. There has been widespread academic discourse about the pedagogy in theory but increasingly commentators have called for examples of it in practice. Over the past seven years a writing group associated with The Forum of Religious and Spiritual Education at King’s College London have been developing practical materials aimed at supporting teachers in embedding the pedagogy in practice. Of particular relevance to this paper is the development of an introductory scheme of work, aimed at year 7 students, which has been trialled in a number of schools in and around London. In 2013, focus group interviews took place in four of these schools in order to ascertain the reception that the materials had received. The data suggests a very positive response to the introductory scheme of work and the CRE approach in general, partially dispelling some criticisms levelled at it in academic discourse. The author has thus suggested that the approach and the work of the writing group need further exposure, especially in schools, at conferences and on initial teacher education programmes.  相似文献   

Inhibitory Control Across the Preschool Years: Developmental Changes and Associations with Parenting     

Sanne B. Geeraerts  Joyce J. Endendijk  Maja Deković  Jorg Huijding  Kirby Deater-Deckard  Judi Mesman 《Child development》2021,92(1):335-350

The normative developmental course of inhibitory control between 2.5 and 6.5 years, and associations with maternal and paternal sensitivity and intrusiveness were tested. The sample consisted of 383 children (52.5% boys). During four annual waves, mothers and fathers reported on their children’s inhibitory control using the Children's Behavior Questionnaire. During the first wave, mothers’ and fathers’ sensitivity and intrusiveness were observed and coded with the Emotional Availability Scales. Inhibitory control exhibited partial scalar invariance over time, and increased in a decelerating rate. For both mothers and fathers, higher levels of sensitivity were associated with a higher initial level of children's inhibitory control, whereas higher levels of intrusiveness predicted a slower increase in children's inhibitory control.  相似文献   

Chips,tags and scanners: Ethical challenges for radio frequency identification     

Dara J. Glasser  Kenneth W. Goodman  Norman G. Einspruch 《Ethics and Information Technology》2007,9(2):101-109

Radio Frequency Identification (RFID) systems identify and track objects, animals and, in principle, people. The ability to gather information obtained by tracking consumer goods, government documents, monetary transactions and human beings raises a number of interesting and important privacy issues. Moreover, RFID systems pose an ensemble of other ethical challenges related to appropriate uses and users of such systems. This paper reviews a number of RFID applications with the intention of identifying the technology’s benefits and possible misuses. We offer an overview and discussion of the most important ethical issues concerning RFID, and describes and examine some methods of protecting privacy. Norman G. Einspruch serves as a consultant to several high-technology companies, one of which is in the RFID components and systems business.  相似文献   

The Practitioner''s Corner     

Joyce Annunziata 《Journal of Personnel Evaluation in Education》2001,15(1):59

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The influence of the information value provided by prior-cuing treatment on the reactivation of memory in preweanling rats     

James S. Miller  Joyce A. Jagielo  Norman E. Spear 《Learning & behavior》1992,20(3):233-239

In two experiments, the influence of exposure to a CS? on the acquisition and retention of a conditioned odor aversion was examined. Preweanling rats were given exposure to the CS? either prior to (CS?/CS+) or following (CS + /CS?) the pairing of a second odor (the CS+) with footshock. The results of Experiment 1 indicated that subjects in both of the treatment conditions acquired aversions of comparable strength to the odor paired with footshock and that retention of the odor aversion was not affected by order of stimulus presentation during conditioning. Experiment 2 indicated, however, that the effectiveness of pretest exposure to various elements of the conditioning episode in reactivation of the memory for conditioningwas dependent on the order of stimulus presentation during conditioning. This differential effectiveness of the various reactivation treatments is discussed in terms of their relationship to the associative “status” of the stimuli present during conditioning and in terms of the information provided to the animal by the reactivation treatment.  相似文献   

Informing in-season tactical periodisation in team sport: development of a match difficulty index for Super Rugby     

Samuel J. Robertson  David G. Joyce 《Journal of sports sciences》2015,33(1):99-107

In team sports, tactical periodisation refers to the planned manipulation of training loads with the aim of prioritising athlete readiness for matches of greatest importance. Although monitoring of athletes’ physical condition is often used to inform this planning, the direct influence of external factors on match difficulty has not been well quantified. In this study, a ‘match difficulty index’ (MDI) for use in Super Rugby was developed, based on the influence imparted by five external factors on previous match outcomes. Specifically, information relating to match location, days break between matches, time-zone change and opposition ladder position (both current and previous year) were collected for matches played during the 2011–2013 Super Rugby seasons. Logistic regression analyses were used to assess the importance of each of these factors with respect to match outcome (win/loss), with opposition ladder position and match location (home, domestic away or international) exerting the greatest influence on match difficulty. Three separate cross-validated models were constructed, with match outcome classification performance reported as 66.2%, 65.5% and 63.7% respectively. The three MDI models emanating from this study can each be used to inform tactical periodisation program design both prior to and during the regular season.  相似文献   

拯救生命的给予     

T.J. Maciak  Joyce 《英语辅导》2015,(2):18-20

大多数的人总是倾向于临渴挖井而非居安思危,总觉得那些不幸之事不会降临到自己身上,但是大家有没有想过,也许有一天躺在病床上苦苦等待别人救助的会变成我们自己或者我们亲友?我是那些幸运儿之一,现在轮到我去帮助别人了。我最近进行了一次奇妙的旅行,刚从南非的德班回来,我在那里参加了第19届世界移植运动会。自1996年起,我就一直有参加这个移植运动会。无论怎么看,我  相似文献   

Validation of the Instructional Materials Motivation Survey (IMMS) in a self‐directed instructional setting aimed at working with technology          下载免费PDF全文

Nicole Loorbach  Oscar Peters  Joyce Karreman  Michaël Steehouder 《British journal of educational technology : journal of the Council for Educational Technology》2015,46(1):204-218

The ARCS Model of Motivational Design has been used myriad times to design motivational instructions that focus on attention, relevance, confidence and satisfaction in order to motivate students. The Instructional Materials Motivation Survey (IMMS) is a 36‐item situational measure of people's reactions to instructional materials in the light of the ARCS model. Although the IMMS has been used often, both as a pretest and a posttest tool serving as either a motivational needs assessment prior to instruction or a measure of people's reactions to instructional materials afterward, the IMMS so far has not been validated extensively, taking statistical and theoretical aspects of the survey into account. This paper describes such an extensive validation study, for which the IMMS was used in a self‐directed instructional setting aimed at working with technology (a cellular telephone). Results of structural equation modeling show that the IMMS can be reduced to 12 items. This Reduced Instructional Materials Motivation Survey IMMS (RIMMS) is preferred over the original IMMS. The parsimonious RIMMS measures the four constructs attention, relevance, confidence and satisfaction of the ARCS model well, and reflects its conditional nature.  相似文献