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Ainara Larrondo Ureta 《Journalism Practice》2020,14(8):991-1007
ABSTRACT According to a growing volume of academic literature on the subject, transmedia fiction and non-fiction production is now one of the main areas driving innovation in media companies, thanks to the improvements it brings in numerous interconnected fields: narrative and content, management and productive strategy, brand promotion, etc. In this context the article focuses on transmedia linked to public broadcasting companies, starting with a qualitative study based on interviews with expert professionals from thirteen corporations in Spain, one operating at the national level (RTVE) and twelve at the regional level (A Punt Media, CARTV, CCMA, CRTVG, CMM, EITB, EPRTVIB, RTVM, RTPA, RTVA, RTRM and RTVC). The results show how professionals view the concept of transmedia production, its advantages, disadvantages and the challenges it poses, which depend on these corporations’ service and relationship with audiences. As the conclusions state, the keys factors for understanding the professional transmedia strategy of public broadcasting corporations are found in the characteristics of today’s media market, which is suffering from budget cuts and growing competition. 相似文献
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Asier Romero-Andonegi Irati de Pablo-Delgado Aintzane Etxebarria-Lejarreta Ainara Romero-Andonegi 《Infancia y Aprendizaje》2018,41(2):325-368
There is a major debate in the scholarly literature on whether early vocalizations imitate the mother tongue (L1) and whether prosody is an emerging feature of intentional communication. This longitudinal study explores the combinatory patterns of gestures and vocalizations of four Basque children aged 0:7 to 1:1 in the protoconversational stage. A total of 1,043 communicative acts were labelled (noting the kind of communication, the eye contact and the type of gestures), in which a total of 581 vocalizations were pragmatically and acoustically codified (marking the length and tonal range). The results showed that before they produce their first words, the children show a predominant pattern, tending to combine the deictic gestures with eye contact with the interlocutor. Furthermore, the children are capable of choosing specific prosodic signals — such as length and tonal range — to expression the intentionality of their vocalizations. This suggests that some prosodic features work as procedural antecedents in the process of constructing oral compositions. 相似文献
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Jerónimo García-Fernández Pablo Gálvez-Ruíz Jesús Fernández-Gavira Luisa Vélez-Colón Brenda Pitts Ainara Bernal-García 《Sport Management Review》2018,21(3):250-262
Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers. Clients (N = 763; 381 women and 382 men) from three low-cost Spanish fitness centers were surveyed, revealing a positive relationship among the variables studied. Findings demonstrate the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations, since client loyalty could depend on factors of these emerging sport models. 相似文献
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Sebastian Ureta 《The Information Society》2013,29(2):83-92
In the last few decades physical mobility has become one of the key elements of contemporary societies. This centrality of mobility also means the development of a new kind of social exclusion caused by the problems of living in a social context in which one has to be increasingly “on the move” to access goods and services. In this article, based on fieldwork conducted with 20 low-income family inhabitants of the city of Santiago, Chile, we study the role that mobile phone usage has in relation to physical mobility in the everyday lives of these individuals. Through an analysis of the pattern of usage and mobility of these devices, we arrive at the conclusion that rather than giving rise to an experience of constant mobility and “anytime–anywhere” availability, the individuals studied face limitations and exclusions that profoundly constrict the potential “mobility” afforded by these devices. 相似文献
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As in other disciplines, ‘gender mainstreaming’ is becoming an increasingly important principle in Journalism. This implies bringing gender equality into the mainstream of the media industry, by means of an adjustment of the educational issues and the practice related to this profession, which is influential in society. In light of the gap existing in this line of research committed to re-education for change [North, L. 2010. “The Gender Problem in Australian Journalism Education.” Australian Journalism Review 32 (2): 103–115; Adhikary, N. M., and L. D. Pant 2011. “Journalism Education in Nepal: Gender Perspective.” Shweta Shardul 8: 119–123], this paper analyses the curricular integration of gender-related issues into journalism studies, taking as a casestudy the undergraduate programmes of the Spanish public and private universities. The study employs content analysis and qualitative questionnaires to the academic staff. The results prevent from understanding equality as one of the main teaching and learning strategies in journalism studies in Spain, even if the invigorating curriculum reform carried out by these universities leads to posit some positive outcome in terms of a more gender-aware higher education. As discussed in the conclusions, the inclusion of the gender perspective depends on the academic staff’s own initiative, in contrast with the involvement showed by university institutions in promoting parity in many other aspects. 相似文献
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Ainara Zornoza-Indart Paula Lopez-Arce Karima Zoghlami Nuno Leal Joaquim Simão 《文物保护研究》2013,58(2):73-89
ABSTRACTCalcarenite stone samples from a historic building (Bizerte, Tunisia) were collected and treated under different environmental conditions with several consolidating products: alkoxysilane (ethyl silicate), a surfactant-templated novel sol–gel, Ca(OH)2, and SiO2 nanoparticles. These were subjected to marine aerosol accelerated aging cycles and studied by several non-destructive tests and techniques to assess the stability of the products. Results show that weathering caused by salt crystallization is not inhibited but it is slowed down due to the enhancement of superficial mechanical properties (surface cohesion and micro-hardness) achieved after one month of treatments application. A high or low relative humidity of the consolidation environment significantly affects the final mechanical and aesthetical physical properties and therefore conditions the durability of the treated substrates, even producing higher damage than observed in the blank specimens, depending on the product. 相似文献
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Makransky Guido Mayer Richard Nøremølle Anne Cordoba Ainara Lopez Wandall Jakob Bonde Mads 《Educational technology research and development : ETR & D》2020,68(1):293-317
Educational technology research and development - There is great potential in making assessment and learning complementary. In this study, we investigated the feasibility of developing a desktop... 相似文献
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