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1.
信任作为一种自觉行为,具有社会学和心理学的来源。过去的记忆是产生美誉度的心理基础,美誉度是形成信任的前提。但美誉度不是信任,而仅是一种态度。要将这种态度转变为行动——信任,组织形象传播战略就必须以信任为导向。组织形象传播战略在实施过程中可按时间维度分为前、中、后三个阶段或策略,分别把吸引公众注意、增加熟悉度、满足公众需求作为阶段性重点。  相似文献   
2.
By using recruitment data from 60 German departments of business administration, networks are constructed in which the nodes are departments, and two departments are connected if they have either sent or received a scientist from one another. Different concepts of social network analysis are applied to answer a series of questions, such as the number of scientists the business departments produce, to whom they send and from whom they receive their scientists, and which role academic networks play in the career of young scientists in business administration. Regression analysis revealed that network centrality is a robust predictor of departmental reputation. The social network approach can be used to assess reputational differences among business departments, thereby providing an alternative to existing opinion surveys and research rankings.
Heinke RoebkenEmail:
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3.
通过对现有UDDI规范进行扩展,提出一个Web服务信誉度评估模型,通过引入量化的概念,采用客户反馈、主动监视的机制,对UDDI中注册的Web服务信誉度进行动态评估和调整,实现基于信誉度约束的Web服务发现机制。  相似文献   
4.
本文以联盟管理、社会网络理论为基础,以参与“2011计划”协同创新中心的合作单位为研究对象,从组织声誉、联盟经验和网络中心性三个维度,对高校、科研院所的产学研合作协同创新绩效的影响因素进行了研究。在对国内外相关理论研究进行梳理与回顾的基础上,提出研究问题并建立实证研究模型,并利用二手数据进行分析验证。最终得到以下结论:(1)高校及科研院所的组织声誉与协同创新绩效之间的关系不显著;(2)高校及科研院所的联盟经验与协同创新绩效之间存在显著的正相关关系;(3)高校及科研院所在协同创新合作网络中所处位置的中心性对其联盟经验与协同创新绩效之间的关系起部分中介作用;(4)政府合作对高校及科研院所在协同创新合作网络中所处位置的中心性与其创新绩效之间关系的调节作用不显著。  相似文献   
5.
Mobile agent technology has been used in various applications including e-commerce, information processing, distributed network management, and database access. Information search and retrieval can be conducted by mobile agents in a decentralized system. As compared with the client/server model, the mobile agent approach has an advantage of saving network bandwidth and offering flexibility in information search and retrieval. In this paper, we present a model for mobile agents to select the most reputable information host to search and retrieve information. We use opinion-based belief structure to represent, aggregate and calculate the reputation of an information host. Since reputation is a multi-faced concept, our approach first allows the users to rank each information host's quality of service based on a set of evaluation categories. Then, a comprehensive, final reputation of the host is obtained by aggregating those specific category reputations. To recognize the subjective nature of a reputation, the transferable belief model is used to represent and rank the category reputation. Experiments are conducted using the Aglets technology to illustrate mobile agent migration.  相似文献   
6.
Message routing in mobile delay tolerant networks inherently relies on the cooperation between nodes. In most existing routing protocols, the participation of nodes in the routing process is taken as granted. However, in reality, nodes can be unwilling to participate. We first show in this paper the impact of the unwillingness of nodes to participate in existing routing protocols through a set of experiments. Results show that in the presence of even a small proportion of nodes that do not forward messages, performance is heavily degraded. We then analyze two major reasons of the unwillingness of nodes to participate, i.e., their rational behavior (also called selfishness) and their wariness of disclosing private mobility information.  相似文献   
7.
Research in organizational communication and public relations suggest that in times of crises, messages generated by the organization are most likely to positively influence stakeholder perceptions, whereas those generated by the press may have negative ramifications. Although this advice seems logical, to date there is little research that investigates this claim empirically and directly. Two experiments were conducted to explore the separate and combined impact of print and televised messages concerning an organization in the midst of a crisis. The findings offer empirical evidence that statements from organizations experiencing crises may offset negative stakeholder responses. Theoretical and pragmatic implications are discussed regarding these findings.  相似文献   
8.
The author argues that the profession of librarianship is in crisis. She seeks to identify the characteristics and analyse the qualities of this phenomenon in order to draw conclusions about future trends and directions for the profession. It is argued that this crisis is an outward sign of a deeper transformation which is taking place and which affects the discipline as a whole including education and practice. The recent evolution of the profession is traced against the background of the broader transition from the modern to the postmodern era. The object is to reveal how the widespread social, cultural and technological changes of the 21st century are impacting on the library, the librarian, the customer or client and the fundamental nature of information itself.  相似文献   
9.
Previous literature has documented the impact of critics on audience choices of movies. We investigate three issues regarding professional critics in the motion picture industry. First we document whether and to what extent critics and their recommendations exhibit a statistical bias toward specific studios. We show that reviews by a number of critics are significantly affected by the film distributor’s identity. A second question is whether audiences are able to distinguish between biased and unbiased critics. We cannot support the view that audiences put less weight on the views of biased critics; in fact, they may listen to them more. Third, we try to characterize critics who are more prone to bias. Surprisingly, but in accord with reputation models, we find that more reputable critics may be more biased; in particular, critics based in L.A. tend to significantly prefer specific studios.
Suman BasuroyEmail:
  相似文献   
10.
《Sport Management Review》2016,19(5):492-505
The management of images projected to consumer audiences is a key task for sport service organisations; however, the number of “touch points” (interactions between employees and consumers) adds complexity to the process. In this article, the authors present a conceptual model of organisational impression congruence (OrgIC), proposing that organisations will elicit positive consumer-related outcomes if there is alignment between the desired organisational image(s), those projected by the organisation at the management/strategic level, and those projected by customer-facing employees. The conceptual model is underpinned by theories associated with impression management, reputation (as an outcome of impression management action), and cognitive dissonance theory as the basis for outcomes of in/congruence. The authors discuss possible implications and outcomes in relation to previous literature emanating from various fields (e.g., sport management, management, and marketing), and suggest directions for future research. Through the model of OrgIC, the authors contribute to theoretical development and discussion, and provide a tool that could be useful for evaluating the way that sport service organisations present themselves to consumers, and other external audiences.  相似文献   
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