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Sara Bushong Susannah Cleveland Christopher Cox 《The Journal of Academic Librarianship》2018,44(2):313-318
Crowdfunding – or creatively presenting a case for funding to like-minded individuals – is becoming an effective development strategy for academic libraries. The crowdfunding projects described offer multiple approaches to consider, from an adventure-themed video to embracing polka music to entice donors to give. Social media, used in conjunction with the web and well-established email communication formed the basis of successful project promotion. Developing a robust communication plan ahead of campaign launch is critical for success. Thanking donors for their transformational gifts and follow up communication describing the impact of their participation six months later raises friends for the library potentially for many years to come. With proper planning, an active and enthusiastic committee and effective donor stewardship, crowdfunding campaigns will help libraries raise funds to support strategic initiatives. 相似文献
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Natural disasters have caused significant financial and economic losses. One prominent way to combat these losses is crowdfunding. Donation-based crowdfunding platforms have been the backbone for disaster relief operations (DRO), but the engagement of donors with these platforms needs significant attention. This study aims to understand how gamification is used as a tool for understanding the behaviour of donors on crowdfunding platforms for DRO. The study uses the Civic Voluntary Model (CVM) to propose the conceptual framework and collects empirical data from 321 respondents to test the hypothesis. The study uses information quality and voluntariness as moderating variables and the model also controls for ownership of the crowdfunding platform and previous experience of donation. The results confirm that gamification positively impacts the behaviour of donors, which then leads to higher participation in crowdfunding channels. Both information quality and voluntary behaviour of donors have significant moderating effects that help in understanding the behaviour of donors and their participation in crowdfunding platforms. The results indicate that previous experience of making donations does not have a significant impact on the behaviour and actions of donors. The study thus brings a fresh perspective to using game mechanics along with understanding the quality of information on crowdfunding platforms to attract and sustain donations in DRO. 相似文献
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《Research Policy》2019,48(8):103744
Involving customers is often considered a method to develop products in line with market needs. However, we still need to obtain more insights into the respective drivers and outcomes in the context of (a) the involvement of customers by entrepreneurial ventures and (b) business-to-consumer (B2C) relationships. This study suggests that reward-based crowdfunding can provide a digital opportunity for both areas. We explore how community-derived social capital influences ventures’ approach to engaging backers in new product development and how this, in turn, advances product innovativeness. Using structural equation modeling, we test a unique dataset that combines primary survey and secondary platform data from 710 crowdfunding ventures. Our results provide a nuanced picture of how social capital dimensions are associated with backers as an information source and as co-developers and, indirectly, with new product innovativeness. This study underscores that crowdfunding serves as a digital platform for market-oriented innovation. It contributes empirical insights into how nascent teams can engage the digital crowd in product development via crowdfunding. We also add to social capital literature by illuminating web-mediated mechanisms that transform knowledge into tangible innovation outcomes. 相似文献
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《国际创新研究学报(英文)》2021,5(2):99-105
Movies and web series are the most popular destinations of crowdfunding, and various approaches have been followed by project initiators. Filmmakers may use specialized or general crowdfunding platforms to raise money, propose fixed or flexible budgets, and use reward-based or equity-based crowdfunding. Crowdfunding may entirely or just partially finance production. To date, no standard model has been used for the production of movies and web series through crowdfunding. Recently, content-based web series on over-the-top (OTT) platforms, such as Netflix and Amazon Prime, have gained popularity. The aim of this study is to fill this conceptual gap and propose a crowdfunding model for movies and web series that can be applied and used to benefit all stakeholders: filmmakers, backers, distributors, platform owners, and the entire future audience. The model consists of nine chronologically interlinked phases and six types of flows: information/content, funds, audition, decision-making, content, promotion, and rewards. The conceptual model proposed herein is based on a critical analysis of the extant literature in the field, mainly qualitative analyses performed on successfully and unsuccessfully crowdfunded and professional films in connection with the current technical platform functionalities. 相似文献
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This research explores how social capital, in the multidimensional perspective using cognitive, relational and structural dimensions influences equity-crowdfunding (ECF) performance considering both the number of investors engaged and the funds collected. Our results demonstrate that cognitive dimensions in part affects ECF performance, in fact shared meaning has a little positive impact on both funding collected and the number of investors, while shared language has a negative effect on the investors involved. Both obligation and trustworthiness (relational dimension) positively influence ECF performance. Regarding the structural dimension, social network ties has positive effects on ECF performance, while social interactions has a positive impact on funding collected. The research contributes to the current literature on ECF and highlights new factors affecting ECF performance. The study has implications from both a theoretical and a practical perspective. The study findings will be relevant for entrepreneurs, platforms managers and policymakers and offers avenues for further research. 相似文献
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《Public Library Quarterly》2012,31(4):453-457
ABSTRACTA brief overview of the Awesome Libraries Chapter of the Awesome Foundation and the process of crowdsourcing and funding transformative ideas in public libraries. 相似文献
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伴随着“互联网+”行动计划的提出,在融资模式上,众筹融资已经成为一种新兴的融资方式。众筹融资作为一种全新的商业融资模式,其各个方面在中国还处在起步阶段。文章分类研究了不同种类的众筹融资的特点以及优缺点,结合冯·纽曼和摩根斯坦期望效用理论(VNM理论),定量结合定性分析研究众筹融资目前在中国的相关风险。目前众筹融资应该实行差异化监管为主,把握好不同模式的侧重点;行业自律与行业监管双管齐下;加强保护投资者利益,提高投资者的风险意识。 相似文献
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《Research Policy》2019,48(8):103740
This paper examines for the first time dual-class equity crowdfunding as a digital ownership model. Unique to this context, companies can set an investment threshold under which no voting rights are granted, making the issuance of Class A vs. Class B shares, depending on individual investors. Using a sample of 491 offerings on the UK platform Crowdcube from 2011 to 2015, we find that a higher separation between ownership and control rights lowers the probability of success of the offering, the likelihood of attracting professional investors, as well as the long-run prospects. Different from small investors, professional investors care about the implementation of a threshold for the attribution of voting rights and often bid the Class A threshold exactly. Family businesses, although less attractive to small investors, are relatively safer investments, because of their lower chances of failure. 相似文献
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Communication of post-release plans in crowdfunding development initiatives: A signaling perspective
Significant research explores how developers leverage crowdfunding to attract finance for releasing digital goods. However, researchers seldom study “post-release activities” that are crucial for maintaining and advancing those goods. This article elaborates on the challenging nature of post-release activities for crowdfunding initiatives, asking how developers communicate their post-release plans to effectively prepare backers for possible changes. Using a grounded approach that connects the longitudinal history of fundraising to development to post-release, I examine initiatives that achieved impressive fundraising and development results yet varied significantly in their post-release outcomes. While they consistently signaled post-release plans, the differences are the signals’ costs, backers' reactions, and the post-release activities and outcomes. I present theoretical propositions that (1) developers benefit in the long run by combining high-cost signaling with engaging backers in follow-up conversations about post-release issues and (2) prospective backers can utilize developers' communication to identify their post-release signals. Unlike dominant research findings about signals’ impacts on mobilizing resources during fundraising, the findings emphasize signals’ post-release consequences for stakeholders. While different signaling approaches can enhance short-term performance, they also seed contrasting longer-term outcomes for developers, backers, and the industry. These findings advance knowledge on effective strategies for engaging society to build sustainable digital goods. 相似文献
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