| 摘 要： | This study attempts to identify the factors perceived to be important in choosing an Institution of Higher Learning （IHL） for distance learning. One thousand five hundred questionnaires were distributed to the first year students in the social sciences distance learning programs and 980 valid responses were received of Malaysian public university. The results show that the top three factors influencing their preferred institution are qualification recognition IHL, future career advancement, and personal satisfaction. The results of this study provide insights to the IHL, employers and academics on the nature and relative importance of the factors perceived important for adult learners in the selection of their preferred IHL.
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