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伴随着我国科学信息技术的发展和新媒体技术的发展,媒体形态呈现多元化发展趋势。在此背景下,抖音、快手、微信视频号等短视频平台迅速崛起,且这些平台上也涌现出大量的乡村短视频,这些乡村短视频的内容和风格各有特色。尤其是在乡村振兴战略背景下,乡村题材类的短视频已逐渐成为当下热门的领域之一。为了进一步拓展乡村短视频的传播范围,提高乡村短视频的传播效果和传播影响力,就必须探讨一些成功乡村短视频的传播策略。为此,文章充分阐述了乡村短视频传播的主要内容,并以“念乡人周周”这个乡村短视频账号的传播为例,深入剖析了当前乡村短视频的传播策略,并对乡村短视频的传播效果进行了探讨。 相似文献
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我国社交媒体迅速崛起,且影响力也呈现出了逐渐提升的态势,并在我国数字媒体中扮演着越来越重要的角色。在这一背景之下,社交传播模式则由此发生了较大改变。本文从现阶段我国社交媒体发展的实际情况出发,充分结合社交平台自身属性,对短视频传播展开了详细阐述,同时对传播中所涉及的各项传播要素的内在关联进行分析,并在此基础上对社交平台的短视频传播逻辑进行探索,以期作为同类社交平台短视频发展研究的补充。 相似文献
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新媒体浪潮正以前所未有的速度向社会生活的方方面面渗透,短视频正逐渐成为我国网民最青睐和最日常使用的社交媒介。随着近年来公众对掌握基本科学知识重要性的意识提高,科普类自媒体在各大媒体平台上迅速崛起,随时随地可“刷”的短视频成为当下受众获取科学知识的重要途径。以个人自媒体账号“无穷小亮的科普日常”为研究对象,文章简要介绍其运营状况,从传播主体、传播内容、传播渠道和受众四个角度入手,总结其传播策略并提出建议,这对此后国内的科普类传播的自媒体账号的运营与发展具有参考意义。 相似文献
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对于基于微信平台的视频号来说,强社交属性对其视频化发展有一定限制,但它也具有差异化发展的可能。视频号可以在以下几方面争取突破:开辟视频新闻发展的“第三条”道路;以直播营造多样化的公共空间;提高知识生产的“浓度”与“海拔”;打造适合老年用户的“新电视”与“新社交”;建构视频化的新生存空间。在视频化的方向下,平台还需要通过活动或“模因”的示范来推广产品,培育平台独有的文化基调与基因,在宏观上进行生态调节。 相似文献
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继2022年总台"春晚"在微信视频号竖屏直播收获上亿观看人数后,《新闻联播》入驻开通直播也收割了高人气.进军具有移动化、社交化、场景化等特点的微信视频号,是主流媒体在移动端传播的重要探索.本文从传播形式、传播渠道、传播效果三个维度出发,探析微信视频号传播特点及其对主流媒体传播生态的影响. 相似文献
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论科技期刊微信公众平台的用户思维构建 总被引：1，自引：0，他引：1
为促进科技期刊融合发展,提高科技期刊传播能力,本文通过对国内百余个科技期刊微信公众号跟踪研究,发现当前我国科技期刊微信平台普遍存在“信息推送频率过低”“内容学术价值不高”“服务项目设置过少”等诸多问题,其弊病源于缺少用户思维,未能真正从用户需要着手设定服务方式和推送服务信息,从而导致微信传播流于形式、效果欠佳.我国科技期刊微信平台传播必须从科研工作者的实际需求出发,准确定位微信平台传播功能,做好内容推送和其他服务工作,通过打造极致的用户体验提高传播效果,进而提高科技期刊本身的传播力和影响力. 相似文献
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近年来,微信公众平台整体流量呈下降趋势,微信公众号之间的竞争愈发激烈,科技期刊微信公众号应该在运营策略方面做出相应调整,才能不断提升传播力和影响力。本文对“金属加工”等10个典型样本公众号的信息传播效果进行了量化分析,认为在新形势下,科技期刊微信公众号要抓住机遇,扩展思路,始终坚持专业的内容定位,加大热点选题的策划力度,不断提高原创内容比例,大力推进视频等多媒体内容建设,在提升自身能力和运营效率的同时,不断拓展微信公众号的应用空间,才能在激烈的竞争中走在前列。 相似文献
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李珩 《图书馆理论与实践》2023,(3):110-115
文章聚焦社交媒体平台、短视频平台、网络视频节目中的古籍阅读推广工作,分析不同平台的古籍传播现状以及传播效果,并对各平台古籍阅读推广工作存在的问题和改进策略进行了梳理和分析。研究发现,新媒体平台上的古籍阅读推广具有较强的互动性和较高社会影响力,微信平台古籍阅读推广原创内容丰富、更新速度快;短视频平台推广内容呈现年轻化、多元化的特点;网络视频节目制作精良,将古籍推广寓于故事化表达。研究认为图书馆应增强跨界合作,以更好地借助新媒体为读者提供古籍服务。 相似文献
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Milan Grba 《Slavic & East European Information Resources》2017,18(3-4):152-164
This article surveys a sample of sources of the information about Romania available to British readers in nineteenth century British newspapers and periodicals. It traces first contacts between the Romanian lands and Britain after the union of the principalities of Wallachia and Moldavia in 1859, then after their independence from the Ottoman Empire. The article highlights an increased Romanian interest in British periodicals, which reported and reviewed Romanian literature and scholarship. The article concludes that nineteenth century British newspapers and periodicals offer a great variety and wealth of new material previously unavailable or unknown to researchers. It also states that only a portion of a large quantity of this material has been indexed and is therefore available via the bibliographic sources mentioned in the article. The author argues for the need of a new and updated British-Romanian bibliography, which can draw on new online resources offering access to thousands of new newspapers and periodical records. 相似文献
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《Slavic & East European Information Resources》2013,14(4):25-33
ABSTRACT The paper looks at library approval plans for material published in Slavic, East European, and Eurasian countries from the selector's point of view. Reasons why a selector would or would not want one are examined. Success with approval plans requires monitoring receipts, as well as good and ongoing communication among the selector, the acquistions department, and the vendor. A preliminary list of vendors offering approval plans for the countries of the region appears in the appendix. 相似文献
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为进一步提升武汉科技信息共享服务平台使用效率,本文从平台资源建设、资源应用、供需对接方式和供需特点等方面分析了武汉科技信息资源服务现状;基于需求和利用的角度,结合平台管理实践和走访用户、问卷调查等研究方法,从信息资源需求主体和平台自身建设管理两个维度,找出制约科技资源供需对接的主要因素;以市场化和制度化为创新理念,从政策创新、机制创新、市场化服务、环境营造、人才培养等方面提出平台建设由“资源集聚”向“需求导向”转变的对策建议. 相似文献
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《Slavic & East European Information Resources》2013,14(1-2):123-143
ABSTRACT The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed. 相似文献
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Jon C. Giullian 《Slavic & East European Information Resources》2013,14(3):278-284
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire. 相似文献
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Josie Barnes Parker 《图书馆管理杂志》2013,53(6):731-737
ABSTRACTIn today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries. 相似文献
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Kelly Ahlfeld 《International Information and Library Review》2017,49(4):285-289
Chromebooks and the G Suite group of products, like Google Search, Gmail, and Google Docs, have rapidly expanded in American schools during the past 5 years. The impact of one-to-one Chromebook devices and the pervasive use of Google's software products in American education cannot be overstated. This article explores some of the influences of these products on research, based on the experiences of a librarian and technology coordinator at an elementary education level. The author has several suggestions for effective research with these products in mind. 相似文献
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《Behavioral & Social Sciences Librarian》2013,32(1):49-54
Library historians can learn a great deal from studying the gender of authorship and institutional affiliation of a scholarly journal. The focus of this study is to examine these two aspects of journal production in library history to see who is producing published research in this field. Twenty-three years of Libraries & Culture were chosen as the target volumes. The study reveals that more men than women published in library history as well as locating which institutions were represented. This type of information is usedful to the library historian engaged in the analysis of published scholarship, and more generally to scholars with an interest in patterns of literature production in fields closely related to the social and behavioral sciences. 相似文献
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《Slavic & East European Information Resources》2013,14(1):25-74
ABSTRACT The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs. 相似文献