共查询到19条相似文献，搜索用时 250 毫秒
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2010年被称为中国网络团购元年,经过一年多时间的发展目前团购网数量已突破5000个。根据中国互联网信息发展中心2011年7月发布的第28次中国互联网发展报告显示,仅半年时间团购用户增长率达到125%,用户总量达到4220万,并且呈现出爆炸式发展的态势。网络团购在快速发展的同时,也暴露出一系列的问题。在对网络团购进行简要介绍的基础上,以近期热门的拉拉网团购欺诈案为例,深入探讨了促进我国网络团购业务发展的有效对策。 相似文献
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作为一种创新的电子商务模式,网络团购依靠其特殊的运行方式和盈利模式风靡全球,近两年在国内得到了迅速发展,前景十分广阔.相比传统产业,网络团购有着独特的经济特征和企业行为,然而相关的研究却非常缺乏.本文从网络经济学的角度深入探讨网络团购的网络外部性、市场结构和运行规律等特征,提出了差异化、锁定和构建进入壁垒等企业策略,以期为网络团购这个新兴行业的健康发展以及相关企业参与竞争提供一个新的研究思路. 相似文献
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随着互联网的普及,网络团购在瞬息万变的电子商务市场上飞速发展。本文以实际案例为依据,采用了定性分析法,运用经济学原理,深入研究了网络团购对网络零售的冲击影响。为了保证我国电子商务市场的正常运作、持续发展,分别对网络团购企业和网络零售企业提出了合理化建议。 相似文献
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在统计我国广义电子商务信用信息服务研究成果的基础上,从电子商务信用信息服务基础理论、基本理论、服务体系三个方面综述了我国电子商务信用信息服务理论及应用研究的内容和主要观点,并进行了评析。 相似文献
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团购网站Groupon是在web2.0环境下产生出来的一种新兴电子商务模式,发展进程具有跳跃式增长的特点,其具有羊群效应、长尾理论、网络外部性等显著的信息经济学特性。从信息经济学的角度来分析,网络团购交易过程本身就是一种博弈,团购网站消费行为模式体现了重复博弈的特性,商家、网站、用户三方之间也存在着信息不对称的情况。通过网络团购的价格离散,可以实现市场的分离均衡,优化市场效率,提高市场容量。 相似文献
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【目的/意义】移动网络社群团购作为新兴的电子商务新业态,越来越多地受到资本和市场的关注。本研究
从信息生态视角出发,对移动网络社群用户团购信息采纳影响因素进行探究。【方法/过程】通过扎根理论的研究方
法,对用户进行半结构化访谈,并进行编码分析,得出43个初始概念,14个范畴和5个主范畴。【结果/结论】构建了
移动网络社群用户团购信息采纳的影响因素模型,解释了其影响方式,为后续研究提供参考和启示,并针对移动网
络社群用户团购信息采纳动因提供优化策略。【创新/局限】本文基于信息生态视角针对移动网络社群用户的团购
信息采纳动因展开研究,探索电商新业态下的用户对信息采纳的影响因素,对于移动网络社群、团购、信息采纳
等相关领域具有创新性。但未探究影响因素之间的条件组合效应对移动网络社群用户团购信息采纳动因的影响,
未来研究将着眼于影响因素间的组态效应对移动网络社群用户团购信息采纳意愿的影响机制。 相似文献
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《International Journal of Information Management》2016,36(3):333-347
Social commerce, a recent branch of e-commerce, has made the experience of consumers on social commerce platform (SCP) different from other contexts, as the consumers have social interactions with each other. Growing evidence also shows that consumers on these platforms are prone to impulse buying behavior owing to the social interactions. However, existing research on online impulse buying was limited when illustrating the behavior of consumers on SCPs as social relationship constructs were not included. New theoretical developments are needed in regard to fill the research gap. In this research, parasocial interaction (PSI) theory is introduced in this research to examine the influence of social relationship factors on the formation of impulse buying behavior. An empirical research has been conducted on Mogujie (www.mogujie.com), one of the most popular image-sharing SCPs in China. Results indicate that PSI exerts an impact on impulse buying tendency, the social-relevant features of the SCP determine PSI, and perceived usefulness and PSI both significantly affect perceived enjoyment. In addition, consumers’ perceived enjoyment and impulse buying tendencies significantly affect their urge to buy impulsively. The implications, limitations, and discussions are provided. 相似文献
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Since much online shopping is attributed to online impulse buying, it is important to define this particular shopping process. This process has three important issues, perceived risk for virtual stores as well as e-store design and psychological state for online shopping. This is because consumers are both system users and impulse buyers when shopping on e-stores. E-store design is based on the interaction of customers with e-stores and the expectation-confirmation model supports examination of this issue with a wide familiarity in IT use. Psychological state is emotional responses to the stimulus of products in e-stores and flow theory, with task skill and task challenge as precursors, is suitable for exploring this issue. Grounding on the three issues, this study proposes a new research model with these considerations to thoroughly examine the determinants of online impulse buying. Flow state and customer satisfaction also interact with each other. Empirical research shows an important link for the three defined issues of online impulse buying. 相似文献
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我国个人信用信息采集制度研究——以家庭为单位的个人信用信息采集制度的确立与实施 总被引：1，自引：0，他引：1
信用信息采集制度的确立是信用经济发展与征信体系建设的基础.本文从分析我国个人信用信息采集范围、采集方式存在的问题入手,提出在我国确立以家庭为单位的个人信用信息采集制度不仅在理论上具备合理性和历史必然性,而且具有充分的实践依据,进而从法制建设、信息共享、技术标准3个方面具体设计出我国个人信用信息采集制度的实施策略. 相似文献
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《International Journal of Information Management》2016,36(5):759-772
Impulse buying accounts for a large proportion of consumer shopping behavior in the bricks-and-mortar retail market. Online retailers also expect to profit from impulse buying. It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimuli that e-retailers can use to either arouse consumers’ desire or decrease their self-control to evoke their purchase impulses. This study seeks to explicitly identify the factors associated with online store design and sales promotion stimuli that most affect online impulse buying behavior throughout the consumer decision-making process. Drawing on the two-factor theory, it successfully identifies the hygiene and motivation factors that trigger online impulse buying. The questionnaire responses of 239 valid respondents revealed that most of the hygiene factors are associated with the design of online stores, and all of the motivation factors are forms of sales promotion stimuli that effectively facilitate online impulse buying and present utilitarian or hedonic benefits to consumers. This study also identifies the most effective sales promotion stimuli and offers a comprehensive checklist for Web designers. Moreover, the distribution of motivation and hygiene factors for each stage of the EKB model is uneven, and some stages include only hygiene factors. The findings of this study demonstrate that the triggers of consumers’ online shopping behavior do not always apply to online impulse buying, and have important implications for impulse buying research and practice. 相似文献
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《Information processing & management》2022,59(1):102763
With the development of network technology and social economy, e-commerce has been widely utilized around the world, while the E-commerce credit has become one of the most important issues. The credit risk in E-commerce is not only the result of game between different sellers, but also the result between online traders and managers. From the perspective of different sellers with same products or services, this paper analyzes and discusses the formation of credit risk in E-commerce based on the game theory, and presents some suggestions for future application of E-commerce credit. In order to reduce the loss caused by E-commerce credit risk, the government should play a macro-control role or participate in the game process as a participant to influence the game result. The government can guide enterprises’ game activities through legal and economic levers such as legislation, taxation, to make the results approached to the Pareto optimal solution, and the utility of the entire society will be increased. 相似文献
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文章依据人力资本和产业集聚理论,运用中国近十年高技术产业和高科技人才面板数据,测算了29个省市区高科技人才区位商与高技术产业区位商,并根据新经济地理学理论选取了相关控制变量,利用STATA12.0对面板数据进行了回归,实证分析高科技人才集聚与高技术产业集聚的互动关系。结果显示:人才集聚与产业集聚之间互相影响,开放度、政策、交通等因素在区域层面对高技术产业集聚发挥不同影响;同时发现东部地区高科技人才集聚程度高,高技术产业发展好,中部地区次之,西部唯有陕西属于人才集聚和产业集聚是进入全国前十位的省份。 相似文献
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个人信用征信是解决我国目前信用缺位、维护市场经济秩序的有力手段。我国加入WTO的服务贸易特定义务承诺对国内个人信用征信业的长远发展产生了较为不利的影响:由于我国对消费者个人信息隐私权保护立法的缺失而创设的行业经济租可能导致大量的寻租活动和巨大的社会成本。为了使我国的个人信用征信体系能得到较全面的法律基础支撑、与国际惯例接轨,需要以立法的形式保护消费者的个人信息隐私权以使个人信用征信业的外部成本内在化。 相似文献