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1.
Michel Laroche Mohammad Reza Habibi Marie-Odile Richard 《International Journal of Information Management》2013
There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i.e., the relationships among focal customer and brand, product, company, and other customers) and brand loyalty. A survey-based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on customer/product, customer/brand, customer/company and customer/other customers relationships, which in turn have positive effects on brand trust, and trust has positive effects on brand loyalty. We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty. The implications for marketing practice and future research are discussed. 相似文献
2.
Companies are increasingly relying on social media brand communities to interact with consumers and achieve business values. Thus, it is essential to understand how companies can extract value from consumers in social media brand communities. We develop a model clarifying the dual concept of consumer value and illustrating how consumer-perceived value can be transformed into consumer-generated value from a trust transfer perspective. Specifically, we identify three types of consumer-perceived value: utilitarian, hedonic, and social. We capture consumer-generated value in terms of purchase intention and social media word of mouth. Using a two-wave survey, our results strongly support the research model. Specifically, the three types of consumer-perceived values positively affect consumer trust in social media brand communities, which in turn leads to trust in brand and in social media and, thereafter, consumers’ subsequent social media word of mouth and purchase intentions. Our study makes several contributions to the strategic information systems literature concerning leveraging social media brand communities into business strategies. Theoretically, our study expands the understanding of the dual concept of consumer value in social media brand communities through the trust transfer theory. Practically, our study delivers insights for companies into how social media brand communities can be used as a strategic tool for achieving business values. 相似文献
3.
[目的/意义]对社交媒体中热门新闻的及时识别,有助于加速正面资讯的投送或抑制负面资讯的扩散。当前,基于自然语言处理的传统识别方法正面临社交媒体新生态的挑战：大量新闻内容以图片、音视频形式存在,缺乏用于语义及情感分析的文本。[方法/过程]对此,本文首先将社交网络划分为众多社群,并按其层次结构组织为贝叶斯网络。接着,面向社群构建基于卷积神经网络的热门新闻识别模型,模型综合考虑新闻传播的宏观统计规律及微观传播过程,以提取社群内热门新闻传播的特征。最后,利用贝叶斯推理并结合局部性的模型识别结果进行全局性热度预测。[结果/结论]实验表明,本方法在语义缺失场景下可有效识别热门新闻,其准确度强于基于语义信息的机器学习方法,模型具有良好的时效性、可扩展性和适用性。该研究有助于社交媒体的监管机构及时识别出各类不含语义信息且迅速扩散的热点内容。 相似文献
4.
网络和媒体两类社交媒体应用对提升众包个体知识贡献意愿发挥着不同功能,本文基于嵌入理论和卷入理论,探讨众包个体嵌入、卷入与其知识贡献意愿之间的关系。通过结构方程模型和最优尺度回归方法对389份来自我国众包虚拟社区的有效数据进行分析,结果表明:众包个体的网络嵌入和媒体嵌入都对其知识贡献意愿有正向影响,网络嵌入通过个体卷入(企业卷入和社群卷入)对知识贡献意愿产生正向影响,而媒体嵌入对知识贡献意愿的影响存在直接效应和间接效应,既可以直接影响,也可以通过个体卷入间接发挥效应。 相似文献
5.
《International Journal of Information Management》2014,34(2):123-132
Understanding how brands should operate on social media is very important for contemporary marketing researchers and managers. This paper argues that due to the social and networked nature of social media it is an ideal environment for brand communities. Taking a deep qualitative approach and with analysis of a vast array of data, the article articulates the existence of brand communities on social media. More importantly, it delineates five unique and relevant dimensions of brand communities based in social media. The authors advise researchers to consider these dimensions while conducting research on brand communities and social media. Further implications for practitioners and researchers are discussed. 相似文献
6.
Ramesh Srinivasan 《The Information Society》2006,22(5):355-365
Information and communication technology (ICT) development initiatives have begun to acknowledge the power and importance of cultural and community-focused belief systems. Yet the vast majority of such initiatives tend to preidentify developmental goals that communities hold. Paulo Freire's writings have influenced development initiatives by introducing the possibility of working with communities to orient projects. While these “participatory” initiatives have involved soliciting community feedback relative to a research project whose goals were formulated in the university or development institution, they do not go far enough to harness actual visions held by communities. It is important to conceptualize a model and methodology of engaging communities to develop and articulate their own goals of information access and ultimately, an indigenous approach toward cultural, political, and economic aspects of development. This approach holds promise to sustain communities within a return on the investment and efforts of the researcher or institution. This article closes by describing a current initiative in Southern India that reflects the described methodology. 相似文献
7.
一个媒体组织究竟选择何种经营业务或项目,既有传媒经营的质的规定性或必然性,又有传媒经营面临环境的随机性或偶然性。一方面,选择有共性的一面,媒体大多将发行、广告等作为主营业务项目,这也可称为传媒经营中的基础性业务。另一方面,选择差异性的一面,传媒经营者可以根据自身面临的环境条件或资源优势选择某些个性化的经营项目。本文将重点探索在传媒经营实践中,如何处理这两者的关系。 相似文献
8.
鉴于发明者在创新活动中的“抱团”研发现象,采用GN算法,识别可再生能源行业发明者合作创新网络的社群结构,根据社群内部成员和社群经纪人网络位点的不同,通过相邻期社群动态追踪,划分社群结构动态配置,实证社群配置与社群创新能力间的关系。结果表明：发明者合作创新网络存在明显的社群划分,不同类型的社群动态配置对社群发明者创新影响显著不同。总体为,动态与静态相协调的社群配置优于双动或双静的社群配置,具体为,“动荡”社群创新能力最弱,“纽带”社群创新能力最强,“独立”及“固化”社群介于两者间。以促进发明者创新,政策应该有利于创新网络动态及稳定的折中。 相似文献
9.
Ramesh Srinivasan 《The Information Society》2013,29(5):355-365
Information and communication technology (ICT) development initiatives have begun to acknowledge the power and importance of cultural and community-focused belief systems. Yet the vast majority of such initiatives tend to preidentify developmental goals that communities hold. Paulo Freire's writings have influenced development initiatives by introducing the possibility of working with communities to orient projects. While these “participatory” initiatives have involved soliciting community feedback relative to a research project whose goals were formulated in the university or development institution, they do not go far enough to harness actual visions held by communities. It is important to conceptualize a model and methodology of engaging communities to develop and articulate their own goals of information access and ultimately, an indigenous approach toward cultural, political, and economic aspects of development. This approach holds promise to sustain communities within a return on the investment and efforts of the researcher or institution. This article closes by describing a current initiative in Southern India that reflects the described methodology. 相似文献
10.
Linus Dahlander 《Research Policy》2006,35(8):1243-1259
Since Teece's seminal paper explaining who were the gainers from technological innovation, increased globalization and the information and communication technology revolution have brought new ways for firms to organize and appropriate from innovation. A new more open model of innovation suggests that firms can benefit from sources of innovation that stem from outside the firm. The central theme of this paper is how firms try to unlock communities as complementary assets. These communities exist outside firm boundaries beyond ownership or hierarchical control. Because of practices developed by communities to protect their work, firms need to assign individuals to work in these communities in order to gain access to developments and, to an extent, influence the direction of the community. Using network analysis we show that some software firms sponsor individuals to act strategically within a free and open source software (FOSS) community. Firm sponsored individuals interact with more individuals than interact with them, and also they seek to interact with central individuals in the community. However, we can see differences in how individuals interact, depending on whether their affiliation is with a dedicated FOSS firm or an incumbent in the software industry. Apparently, some firm managers believe they need ‘a man on the inside’ to be able to gain access to communities. 相似文献
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12.
The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation. 相似文献
13.
This paper examines the antecedents of branding co-creation that include social networking sites’(SNSs) participation motivations,customer participation, brand trust and brand loyalty in social media brand communities by applying the “Stimulus-Organism-Response paradigm”. The survey method was used to gather data from 407 social media users. Data were analysed using structural equation modeling techniques. The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty. Consequently, both brand trust and brand loyalty positively influence branding co-creation in brand communities on social media. Furthermore, brand trust contributes as a mediator between customer participation and brand loyalty on social media brand communities. Although studies on relationships examined through the lens of the Stimulus-Organism-Response paradigm are popular, to the authors’ surprise there is scant literature examining the relationships between SNSs’ participation motivations, customer participation in social media brand communities, brand trust, brand loyalty and branding co-creation. 相似文献
14.
This study examines the creation of innovation-related knowledge in virtual communities visited mainly by lead users. Such communities enable firms to access a large number of lead users in a cost-efficient way. A propositional framework relates lead users’ characteristics to unique virtual community features to examine their potential impact on the development of valuable innovation knowledge. The authors empirically validate this framework by analyzing online contributions of lead users for mobile service innovation projects. The findings indicate that the value of their contributions stems from their ability to suggest solutions instead of simply describing problems or stating customer needs. Lead users’ technical expertise also makes them particularly well-suited to develop new functionalities, but less so for design and usability improvements. The digital context favors the creation of explicit knowledge that can be easily integrated into the development of new products. Finally, contributions given by lead users in a proactive way contain more novel insights than reactive contributions such as answers to community members’ questions. The findings should help managers stimulate, identify, and improve the use of lead users’ input in virtual communities. 相似文献
15.
This paper describes the application of a scorecard, based on social network analysis, to monitor the evolution of knowledge flows. This scorecard helps organizations to identify new ways to optimize knowledge flows by combining communication media that match their working environments. Three case studies were conducted: one within an Italian Research Centre, and two within U.S.-based Research and Education Centres. The interactions of members of these business communities were observed by monitoring multiple communication media over time. This is a departure from the common practice of using only e-mail communications to describe social networks. The goal of this paper is to answer the following question: does e-mail alone represent an accurate approximation of the social network? The results suggest that a better approximation can be found by monitoring multiple media: e-mail, chat, telephone, social networking websites, and face-to-face interactions. 相似文献
16.
Ramesh Srinivasan 《The Information Society》2014,30(1):71-80
While the debate rages on the role of social media technologies in the initial days of the Egyptian revolution of 2011, a more relevant research question today is the role of social media within an increasingly contested and turbulent political sphere. This article identifies three key modes by which social media is being exploited to impact political power, and uncovers the salience of each of these through 2 years of multisited ethnographies and interviews. First, I argue that political actors across the political spectrum, from liberals to Muslim Brotherhood (Ikhwan), are using technologies to build wider ranging, heterogeneous, and diverse networks of supporters, expanding their base from a more historically homogeneous core support group. Second, I argue that actors are working to build bridges between older and newer media platforms, recognizing that each platform is increasingly being shaped by the other. Finally, I describe some of the ways that technology is being used by activists to subvert their competition, promoting campaigns of misinformation and hacking at the expense of others. 相似文献
17.
《Information processing & management》2023,60(4):103402
In community-based social media, users consume content from multiple communities and provide feedback. The community-related data reflect user interests, but they are poorly used as additional information to enrich user-content interaction for content recommendation in existing studies. This paper employs an information seeking behavior perspective to describe user content consumption behavior in community-based social media, therefore revealing the relations between user, community and content. Based on that, the paper proposes a Community-aware Information Seeking based Content Recommender (abbreviated as CISCRec) to use the relations for better modeling user preferences on content and increase the reasoning on the recommendation results. CISCRec includes two key components: a two-level TransE prediction framework and interaction-aware embedding enhancement. The two-level TransE prediction framework hierarchically models users’ preferences for content by considering community entities based on the TransE method. Interaction-aware embedding enhancement is designed based on the analysis of users’ continued engagement in online communities, aiming to add expressiveness to embeddings in the prediction framework. To verify the effectiveness of the model, the real-world Reddit dataset (4,868 users, 115,491 contents, 850 communities, and 602,025 interactions) is chosen for evaluation. The results show that CISCRec outperforms 8 common baselines by 9.33%, 4.71%, 42.13%, and 14.36% on average under the Precision, Recall, MRR, and NDCG respectively. 相似文献
18.
《International Journal of Information Management》2014,34(2):311-314
Twenty-first century's advancement in information technologies and the emergence of online communities have considerably influenced the online communication channels between patients and health service providers. Online health communities are now popular venues for health information sharing, yet little is known about the benefits in developing countries such as Iran. The aim of this case is to investigate on online health communities in Iran and to have a better understanding of consumer's behaviour using health services. The case integrates social support theory and social media concepts with traditional consumer behaviour theory, notably satisfaction. Using a content analysis of three online health communities indicates the value of social media in developing service quality in health industry. 相似文献
19.
Entrepreneurship as a scientific field has grown significantly, irrespective of the measures used. In this article we raise the question: How can we understand the evolution and success of entrepreneurship as a scholarly field? In particular, we focus on the social structure of entrepreneurship scholars to explain (1) how they are becoming integrated into larger scholarly communities and (2) how they differ from the way scholars integrate within the field of innovation studies. Based on a unique database and responses from 870 entrepreneurship scholars, we demonstrate that entrepreneurship can be regarded as a phenomenon-driven field bound together by a shared communication system and social interaction rather than strong theoretical influences, i.e., a social scholarly community. We identify two broader social communities; one embedded in entrepreneurship conferences that includes a rather eclectic group of entrepreneurship scholars, and another related to entrepreneurship journals and entrepreneurship economics, characterized by a stronger domain orientation. In contrast, scholars in innovation studies tend to be more theory-driven and are bound together by their disciplinary and theoretical background, i.e., an intellectual scholarly community. 相似文献
20.
Contemporary information technologies such as social media have invigorated the way knowledge is shared within organizations to the extent that we have to rethink and reassess our understanding of the role and influence of technology in organizational processes and knowledge sharing. This paper uses the strategy as practice lens guided by the interpretivist philosophy to understand the influence of informal social media practices on knowledge sharing and work processes within an organization. The paper uses empirical evidence from the case study of a telecom organization in Tanzania to gain theoretical insight into informal social media practices and knowledge sharing. This research contributes to the Information Systems (IS) literature by asserting that organizational processes are achieved by mundane knowledge sharing mediated by informal social media use within the organization. Also, the study contributes to IS literature by highlighting how emerging informal practices are essential to daily processes within organizations. 相似文献