首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 31 毫秒
1.
Awareness of antecedents and consequences of trust in m-commerce can enable m-commerce service providers to design suitable marketing strategies. Present study conducted a meta-analysis of 118 related empirical studies. The results indicate that antecedents namely perceived usefulness, perceived ease of use, system quality, information quality, service quality, user interface, perceived risk, perceived security, structural assurance, ubiquity, and disposition to trust, while consequences namely attitude, user satisfaction, behavioral intention, and loyalty have significant relationship with trust in m-commerce. Further, all the relationships were found to be moderated by culture except perceived ease of use, disposition to trust, and attitude.  相似文献   

2.
This study presents and empirically validates a model that strives to explain end-user adoption of cloud storage as a means of personal archiving. Drawing from prior research on IT adoption, trust, risk and cloud computing, we develop a technology acceptance model that incorporates users' perceptions of risk and trust as well as major antecedents of trust. The research model is empirically tested with survey data collected from 229 cloud storage users. Our results show that trust can be conceived of as a factor that mitigates uncertainty and reduces the perception of risk, which is a significant inhibitor of the intention to use cloud storage for archiving. We find evidence that trust can be increased through both the provider's reputation and user satisfaction. Based on the results, we highlight important practical implications that can be used to inform marketing efforts of cloud storage providers and further suggest some opportunities for future research.  相似文献   

3.
在信息系统持续使用模型(ECT-IT)的基础上,结合营销学的关系质量理论,在该模型中加入用户信任和转移成本两个因子,用电子服务质量代替期望确认变量,选取大学生网上银行持续使用行为作为研究对象进行实证研究。结果表明:用户感知的信息质量、系统质量和服务质量,对用户感知有用性和用户满意有着显著的正向影响;用户感知有用性、满意、信任和转移成本,都对用户持续使用意愿有着显著的正向影响,影响程度从大到小分别是满意、转移成本、信任和感知有用性。  相似文献   

4.
The purpose of this research is to explore the factors that influence a consumer before installing a mobile application. A research model is created based on perceived risk, trust, perceived benefit, and intent to install. Seven antecedents of trust and risk include perceived security, perceived reputation, application characteristics, familiarity, desensitization, consumer disposition to trust, and consumer disposition to risk. Partial least squares (PLS) is used to test the research model. Only significant antecedents are retained and a new research model is created, which includes the antecedents of perceived security and familiarity. Results show that consumers that perceive more security have greater trust and reduced perceived risk. Furthermore, consumers that feel more familiar with finding, purchasing, downloading, and installing applications have greater trust and reduced perceived risk. More than half (R2=.505) of the variability in the intention to install an app is explained.  相似文献   

5.
[目的/意义]信息技术的持续使用是衡量其成功的重要标志,探究用户持续使用意愿的影响因素是解决微信小程序用户流失的先决条件。[方法/过程]本文基于技术接受模型和期望确认模型,构建了微信小程序用户持续使用意愿模型,采用参考经典量表和深度访谈相结合的方式,提出研究假设、确定调查问卷并进行数据收集,通过实证分析确认微信小程序用户持续使用意愿的影响因素。[结果/结论]研究发现微信小程序持续使用意愿影响机制如下:1)用户的期望确认程度对感知易用性、感知有用性和感知娱乐性均有显著正向影响;2)用户的满意度是影响持续使用意愿的重要因素;3)用户的使用习惯对持续使用意愿没有预期的正向影响。研究结果有一定的理论意义和现实意义。  相似文献   

6.
Despite the widespread adoption of the wearable fitness tracker (WFT), the phenomenon of acceptance-discontinuance has limited their value. This phenomenon has called attention to the issue of continued WFT use, with emphasis on how the value of the WFT can be sustained. Using the concept of value co-creation, this research aims to understand the effects of actor-to-actor interactions on continued use of a WFT, with a specific focus on the interactions generated through two WFT services: choice and involvement of dietitians. Considering a WFT’s service system as part of the greater healthcare ecosystem, this paper also considers the moderating role of self-efficacy in health management as an internal factor and healthcare system satisfaction as an external factor. A randomized experimentation using a scenario-based survey was conducted, and the data generated by 423 participants were analyzed. The results emphasize the significant positive effect of dietitian involvement on users’ intentions to continue using their WFT. Dietitian involvement not only improves continued use intention, but also realizes the effect of choice. The positive effect of dietitian involvement is robust, regardless of user satisfaction with the healthcare service system. Self-efficacy in health management also plays a key role in positively moderating the effect of choice on continued use intention. This study expands information system literature by providing theoretical insights into continued use from the perspective of value-co-creation. Our findings also have implications for the development of service systems for fitness wearables.  相似文献   

7.
Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed.  相似文献   

8.
Because the cost of attracting new customers is much higher than the cost of retaining old customers, keeping customers loyal is a crucial issue for service firms. This research explores how relationship quality and switching barriers influence customer loyalty. Relationship quality consists of two aspects: satisfaction and trust. Antecedents of satisfaction and trust are explored. To test the proposed research model, a survey research methodology was used. Paper survey was distributed to mobile phone users in Taiwan. A total of 311 valid questionnaires were returned. Structural equation modeling was used to test hypotheses. Satisfaction, trust, and switching barriers have positive effects on loyalty. In terms of antecedents, it was found that playfulness and service quality impact satisfaction while service quality and intimacy affect trust. From a managerial perspective, this research suggests that practitioner should not only keep improving service quality, but also provide playfulness to ensure customer satisfaction. Service providers should also build relationship quality and switching barriers to reduce the possibility of defection and enhance customer loyalty.  相似文献   

9.
While improving decisional quality is important to businesses, continued use of DMTs is a critical issue for managerial personnel. This problem mainly concerns the willingness of an individual to participate in the behavior. It can be further defined in a routine-based working behavior. This problem essentially involves three key issues, task fit, technology use, and habit. This study therefore integrates task-technology fit (TTF) model, expectation–confirmation mode (ECM), and habit, to examine the determinants of continued use of DMTs. Prior studies have focused on intention to use DMTs in the first time and only considered part of the three issues for identifying the determinants. 285 respondents from managerial personnel were collected to empirically evaluate this research model. The three issues are all important in influencing continuance use intention of DMTs. In particular, the task-technology fit indicates a direct effect on two factors of the technology use issue, user satisfaction and perceived usefulness, and an indirect effect on continuance use intention. User satisfaction and perceived usefulness, and habit are the key predictors of continuance use intention.  相似文献   

10.
高明  陈永顺 《情报杂志》2012,(3):88-94,100
电子政务系统的成功不仅取决于技术因素,更取决于用户的使用意愿。在理论分析的基础上构建了政府门户网站服务公众接受模型,并通过实证调查的方法对接受模型进行了验证。研究结论发现:主观规范、网络外部性分别在信息处理服务、信息交流服务层面上对公众的使用意愿存在显著影响;自我效能在信息交流服务和信息处理服务层面上对公众的使用意愿产生显著影响;相容性在基本信息服务和信息交流服务层面上得到支持;便利性在三个服务层面上均得到验证;对网络的信任和对政府的信任显著影响感知信任。最后,根据实证结果总结了研究结论,并就政府门户网站服务功能的完善提出了相应的政策建议。  相似文献   

11.
Mobile banking (m-banking) has emerged dynamically over the years due to consumers' increased use of mobile technologies, their ever-growing lifestyle choices and also the several different economic factors. This paper proposes a new research model by extending the DeLone & McLean information systems (D&M IS) success model to understand users’ actual usage of m-banking. The research model was tested and validated using data collected by survey from 227 Omani residents. This study employed a two-staged analytical approach by combining structural equation modeling and neural network analysis. The results divulge that satisfaction and intention to use stand as two important precedents of actual usage, and the satisfaction also mediates the relationship between service quality, information quality and trust with intention to use m-banking and negates with that of system quality. We have provided the theoretical as well as practical implications of the findings.  相似文献   

12.
为了深入揭示社会化商务用户行为的内在机理,以S-O-R模型为基础,构建理论模型,以探讨人际互动、社会支持对信任及其社会化商务意愿的影响。通过问卷方式搜集339份有效样本,并采用结构方程模型进行数据分析。结果显示,基于能力、诚实与善意的信任均显著影响社会化商务用户的购物意愿和分享意愿;感知专业性显著影响基于能力、善意和诚实的信任,而感知相似性则显著影响基于能力和善意的信任。此外,信息支持显著影响基于能力和善意的信任,而情感支持显著影响基于能力的信任。  相似文献   

13.
朱多刚 《现代情报》2019,39(4):76-85
[目的/意义]本研究以期望-确认理论(ECT)和技术接受模型(TAM)为理论基础,同时引入IT自我效能和电子服务质量因素,提出一个整合的模型用以解释和预测用户对社会化阅读服务的持续使用行为。[方法/过程]采用问卷方式共收到有效样本589份,使用结构方程模型(SEM)对理论模型中的变量关系进行假设检验。[结果/结论]结果发现:1)整合的模型能够分别解释用户满意度和持续使用意向52%和45%的方差变异量。2)感知有用性、感知易用性和满意度是用户持续使用意向的决定性因素。3) IT自我效能通过感知易用性对用户持续使用意向产生间接影响。4)此外,电子服务质量中的效率、信息质量和隐私安全等外生因素分别对用户的确认程度产生显著正向影响,进而影响用户满意度。  相似文献   

14.
最近的许多实证研究证明,不信任和信任是两个相互关联但不同结构的一对概念。但是,到目前为此,人们对不信任和信任前置因素的差异还缺乏深入的理论和实证研究;为此,试图应用赫兹伯格的双因素理论和加纳模型以及结构方程,探讨不信任和信任前置因素的差异;实证研究证明,不信任与信任存在不同的前置因素,但激励因素对信任的影响和保健因素对不信任的影响并不像假设的一样,完全一一对应。这些发现对中国电子商务运营商具有重要的实践指导意义。  相似文献   

15.
With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust.  相似文献   

16.
基于UTAUT和TTF模型的移动图书馆用户采纳行为研究   总被引:1,自引:0,他引:1  
移动图书馆是新的网络环境下为用户提供随时、随地、随需信息服务的应用平台,近年来其呼声热度很高,但仍然面临用户采纳率不理想的局面,为解决此现实问题,分析和挖掘影响移动图书馆用户采纳意愿的因素,解释和预测移动图书馆用户行为是至关重要的。本文在整合UTAUT和TTF模型的基础上,从用户感知和任务/技术的双重视角构建理论模型,采用实证研究方法,利用结果方程模型探究各个因素对移动图书馆用户采纳意愿的影响。数据分析结果表明,绩效期望、个体创新和感知信任对移动图书馆用户采纳意愿有显著正向影响,任务技术匹配通过绩效期望间接影响用户采纳意愿。并在此基础上讨论了本文对移动图书馆发展的理论和实践意义。  相似文献   

17.
根据信任的特点,将消费者电商平台信任划分为认知信任和情感信任两个维度,构建了网络谣言影响消费者电商平台信任的概念模型,提出了假设,通过实证分析对假设进行了验证。结果表明网络谣言的内容特性、交互性和传播介质正向影响认知信任,信息环境负向影响情感信任,交互性、意见领袖和传播介质正向影响情感信任,认知信任和情感信任直接制约着消费者电商平台的使用意愿。  相似文献   

18.
Higher penetration of powerful mobile devices – especially smartphones – and high-speed mobile internet access are leading to better offer and higher levels of usage of these devices in commercial activities, especially among young generations. The purpose of this paper is to determine the key factors that influence consumers’ adoption of mobile commerce. The extended model incorporates basic TAM predictors, such as perceived usefulness and perceived ease of use, but also several external variables, such as trust, mobility, customization and customer involvement. Data was collected from 224 m-commerce consumers. First, structural equation modeling (SEM) was used to determine which variables had significant influence on m-commerce adoption. In a second phase, the neural network model was used to rank the relative influence of significant predictors obtained from SEM. The results showed that customization and customer involvement are the strongest antecedents of the intention to use m-commerce. The study results will be useful for m-commerce providers in formulating optimal marketing strategies to attract new consumers.  相似文献   

19.
[目的/意义]探究影响在线健康社区用户诊疗信息求助行为的外部因素、个体动机与形成路径,为在线健康社区生态圈的平衡和可持续发展提供参考建议。[方法/过程]以信息生态理论为分析视角,从信息、信息人、信息技术和信息环境4个维度提炼出影响因素和个体动机,并选择技术接受模型为研究框架提出研究假设,进而构建形成路径的理论模型。选取"好大夫在线"、"寻医问药网"、"39健康网"等在线健康社区为实证研究数据来源,采用"情境实验+调查问卷"的研究方法获取437份有效样本数据,利用SmartPLS2.0检验理论模型。[结果/结论]求助自我效能负向影响感知有用性,健康信息素养、求助经验、感知易用性、信息准确性、相关性、及时性正向影响感知有用性,求助自我效能和健康信息素养正向影响感知易用性。按照显著程度,直接影响求助意愿因素依次为求助经验、社会容认度、感知隐私风险、感知易用性、感知有用性、平台信任。  相似文献   

20.
Organizations face significant challenges in capturing value from their investments in strategic information systems such as enterprise systems (ES). Managers are a powerful source of influence shaping the post-adoption attitudes and behaviors of users and the success of ES. However, the extant IS literature has focused primarily on the role of top management and theoretical explanations of the role of supervisors in fostering continuing usage of ES are lacking. Drawing on transformational leadership theory and the IS continuance (ISC) model, this paper conceptualizes a theoretical model differentiating the influence mechanisms through which different types of leadership behaviors influence the success of ES. Data collected from 192 users of ES confirms our theorization. We find that transformational leadership behaviors of supervisors influence users’ evaluations of satisfaction and perceived usefulness, while their transactional leadership behaviors influence users’ ES continuance intention by moderating the effects of user satisfaction and perceived usefulness on ES continuance intention. This study advances research on the role of leadership behaviors of supervisors in capturing value from enterprise systems. The research also contributes to practice by suggesting effective strategies for promoting continued usage of mission critical systems such as enterprise systems and delivering value from firms’ IT investments.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号