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1.
The tendency for individuals to perceive a greater impact ofmedia messages on others than on the self, Davison (1983) argues,has led to a number of policy decisions in which éliteshave exercised control of mass media messages in order to ‘protect’vulnerable others. The third-person effect has been well-documentedin experimental research with little attention to its theoreticalunderpinnings, or its antecedents or consequences. This articleargues that the third-person effect can be understood throughattribution theory, especially through the concepts of self-servingbias and effectance motivation. Second, it demonstrates thatthe third-person effect is influenced by certain social structuralfactors, media use patterns, and perceived harm of content.Finally, while perceptions of harm are related to perceptionsof influence, influence does not play a role in predicting supportfor external control of media content, while perceived harmhas a significant impact. 相似文献
2.
FOR THE GOOD OF OTHERS: CENSORSHIP AND THE THIRD-PERSON EFFECT 总被引：2，自引：0，他引：2
Rojas Hernando; Shah Dhavan V.; Faber Ronald J. 《Int. Journal of Public Opinion Research》1996,8(2):163-186
The third person effect hypothesis, which states that individualsexposed to a mass media messaage will expect the communicationto have a greater effect on others than on themselves, may helpto explain the growing trend in support of media censorship.It is suggested here that overestimating the effect of mediaon others may play an important role in the forces underlyinga willingness to restrict various types of communication. Toexamine this relationship, this study focused on the discrepancybetween perceived media effects on others and self, and itsrelation to pro-censorship attitudes within three major topics:the media in general, violence on television, and pornography.The results of this study support the existence of the third-personeffect in mass communication. The findings also indicate thatas the gap between perceived firstand third-person effects increases,individuals are more likely to manifest pro-censorship attitudes.This relationship remained for all three topics even when avariety of potentially confounding demographic, media use, andattitudinal variables were controlled. The data also suggestthat for pornography the effects gap is related to a willingnessto act in favor of censoring. 相似文献
3.
John R. Chapin 《Mass Communication and Society》2013,16(3-4):163-173
Fifteen years ago, Davison (1983) introduced the third-person effect hypothesis that individuals believe they are less influenced than others by media messages. Although third-person effect is a perceptual bias, Davison believed that individuals act on such misperceptions. Few studies have tested the behavioral aspect of the third-person effect. In addition, previous studies reporting differences in third-person effect due to message type (i.e. Public Service Announcements [PSAs] vs. advertisements) lacked controls to isolate the effects of message type from content and context. In this study, I sought to (a) document third-person effect among minority "at-risk" youth within the context of safer sex messages, (b) determine the differences in third-person effects (if any) between PSAs and advertisements with similar content, and (c) determine the link (if any) between third-person effect and risky sexual behaviors among youth. Findings indicate that third-person effect is an appropriate framework for understanding how at-risk youth perceive safer sex campaigns. I also extend the behavioral aspect of third-person hypothesis by linking it with sexual risk behaviors among at-risk youth. No difference in third-person effect was found as a result of different message types. Relevance of the current findings to the broader areas of health communication and message effects is discussed. 相似文献
4.
This study extends the research of the third-person effect by examining the effect of time span of media message on perceptual and behavioral components of the third-person effect. Using a survey of Hong Kong residents, the study explores perceived media effect of the news coverage of a short- and a long-term issue and the predictor of intention to take action to reduce negative effect. The results revealed no third-person effect by the short-term messages and the reverse third-person effect (first-person effect) by the long-term messages. There was a significant difference in discrepancy between the perceived media effect on self and others (third-person perception) produced by the messages of the short- and long-term issue. The study also found that perceived media effect on self is a stronger predictor of intention to take action to reduce the negative effects of the short- and long-term issue than the third-person effect. 相似文献
5.
6.
The perceived effect of the media on the self when compared to others has been adequately established over the last 25 five years. Rather than a third-person effect where individuals perceive a greater effect for self than others, first-person effect perceptions, where individuals perceive a greater effect for self than others, have been considered by scholars recently. Findings indicate support for first-person perceptions. However, research is limited and the behavioral consequences of first-person perceptions are almost nonexistent. The current analysis discusses the evolution of the first-person perception and details the findings of each study as well as the psychological mechanisms used to explain first-person perceptions. Methodological considerations for future studies of first-person effect behavioral consequences are also proposed. 相似文献
7.
We argue that the influence of presumed influence (IPI) model (Gunther & Storey, 2003) should be extended through an additional interaction term between the presumed effects of media on “others” (PME3) and the “self” (PME1). Doing so would enable testing of whether individuals who perceive a mutually shared influence of the media show stronger support for censorship. The IPI model does not suffer from the methodological limitations of the conventional third-person effect literature relying on other–self disparities (i.e., PME3–PME1), but it focuses entirely on the main effect of PME3; thus, insufficient attention is paid to the role of PME1 in explaining the influence of presumed influence. To validate this Extended IPI model, and determine how it compares with other models, we compared individuals’ presumptions about the effects of fake news on others (PFNE3) and themselves (PFNE1), and how PFNE3 and PFNE1 interact to influence individuals’ support for policies prohibiting the potential negative effects of fake news. We found that individuals’ support for government interventions and sanctions for fake news creators and sharers was stronger if they believed that fake news influenced both other people and themselves. The theoretical and methodological implications of the Extended IPI model are discussed. 相似文献
8.
本文在过去的研究发现由自尊能预测第三人效果的结论的基础上,把自尊划分为自我尊重与自我效能两个维度来探讨自尊与第三人效果之间的关系。研究发现,自我尊重程度较高的受众往往会高估他人受到的负面影响;而自我效能程度越高的受众则倾向于认为自己受到的负面影响较小。因此,有别于过去研究认为自我尊重或自我效能较能预测第三人效果的结论,研究者认为,自我尊重和自我效能共同作用于自我-他人差异的感知,进而都可能会对第三人效果构成显著影响。 相似文献
9.
Francis L. F. Lee 《Mass Communication and Society》2013,16(1):87-110
This study ties the third-person effect phenomenon to social comparison research by positing that a downward comparison is made when people regard “others” as more influenced than themselves by persuasive messages. A likely consequence of the downward comparison is prevention behavior, which refers to the attempt to avoid undesirable outcomes. Hence we can expect a negative relationship between perceived influence of messages on others and actual influence of the messages on self. This negative relationship should be particularly likely to exist among less efficacious individuals. Utilizing a survey experiment (N = 800), which examined both the perceived and actual influence of opinion poll findings on people's issue opinions, this study shows that the prevention effect does not exist across the board, but there is enough evidence showing its existence among less efficacious people on certain issues. 相似文献
10.
To explore the impact of Internet pornography on users as compared with traditional forms of pornography, a total of 1688 adolescents in Taiwan were surveyed. Results show that respondents estimated the harms of Internet pornography to exceed that of pornographic materials in print and broadcast media. More importantly, findings show that exposure to Internet pornography resulted in desensitizing effects in that users tended to perceive the harms of Internet pornography as less on self and others. In addition, exposure was found to be negatively related to support for restrictions of Internet pornography, but the perceived harm on self was found to be positively related to support for restrictions. Finally, the joint effects of the first and third-person effect (the second-person effect) were shown as a more reliable predictor of behavioral intention than the third-person perception. Findings help resolve the contradiction in past research that reported the third-person perception as both a significant and non-significant predictor of support for restrictions on pornography. 相似文献
11.
The televised debates in the 2016 presidential election took place between two controversial candidates, Hillary Clinton and her opponent, Donald Trump, who faced a deeply divided electorate of highly opinioned voters that had already decided on their supported candidates. How did viewing the debates influence them? Would the debates reinforce their existing opinion, or provide them with useful information about the candidates? Drawing on Davison’s third-person effect hypothesis, this study aims to shed light on the question of how viewing the debates influences voters relative to others in the era of social media. The study focuses on the need for orientation as a predictor of debate exposure and the behavioral consequences of debate exposure for electoral engagement on social media. Findings show that partisans are not impacted by viewing the debates, but respondents perceived Independents to be most vulnerable. Further, need for orientation moderated the relationship between debate exposure and perceived effects of the debates on self, which prompted respondents to mobilize support for the candidate of their choice and to vote for their supported candidates. 相似文献
12.
MASS MEDIA AND POLITICAL OUTSPOKENNESS IN HONG KONG: LINKING THE THIRD-PERSON EFFECT AND THE SPIRAL OF SILENCE 总被引：1，自引：0，他引：1
This study analyzes the impact of perceptions of the opinionsof others on political outspokenness in Hong Kong. Two relatedtheories, the third-person effect and the spiral of silence,are tested in the context of public opinion regarding the Sino-Britishdispute over Hong Kong's political future. To estimate the potentialinfluence of perceived public opinion on political outspokennessduring this political crisis, a representative telephone surveyof 660 respondents in Hong Kong was conducted in November 1993. As hypothesized by the third-person effect, perceptions of theinfluence of media reports about the Sino-British dispute onothers were found to be consistently greater than perceptionsof influence on self. Similar to previous findings, respondentswith a higher level of education were more likely to believethat the mass media influence others more than themselves. Thestudy also found empirical support for the spiral of silencehypothesis. Politically unconcerned respondents were less willingto voice their political opinions publicly when they perceivedthe majority opinion not to be on their side. Findings alsoindicate that the third-person effect indirectly influencesthe spiral of silence process through its impact on perceptionsof public opinion. 相似文献
13.
Explicating the third-person perception (TPP) as a cognitive fallacy in the process of comparative social judgment of media effects, we propose that not all self–other perceptual gaps in media effects should be considered as TPP. When there is reasonably valid and accurate information regarding self vis-à-vis others on media consumption and vulnerability to media influence, the associated self–other gaps in media effects are not exaggerations, hence, not TPP. TPP results from cognitive biases in information retrieval and application in the process of comparative social judgments. Such biases are in the forms of self-other information differential, assimilation, contrast, and anchoring effects. Caveats in interpretation of extant evidence and implications for future TPP research are discussed. 相似文献
14.
Dupagne Michel; Salwen Michael B.; Paul Bryant 《Int. Journal of Public Opinion Research》1999,11(4):334-345
A nationwide telephone survey in the United States was conductedto investigate the impact of question order on the perceptualand behavioral hypotheses of the third-person effect. The perceptualhypothesis posits that individuals perceive other people tobe more vulnerable than themselves to persuasive media messages,whereas the behavioral hypothesis predicts that perceiving othersas more vulnerable increases support for message restrictions.Key questions included estimated effects of media issues onself, perceived effects on others, and support for restrictionson media content. Four question-order condition (restrictions—others-self,restrictions-self-others, others-self-restrictions, and self—others—restrictions)were tested with three media issues (television violence, televisedtrials, and negative political advertising). In line with pastresearch, the order of the self, others, and restrictions questionsdid not affect the perceptual hypothesis. However, the sequencingof the self, others, and restrictions questions affected supportfor the behavioral hypothesis in some conditions. The resultssuggest that, consistent with a saliency effect, placement ofself and others questions prior to the restrictions questionmight heighten respondents' willingness to endorse restrictionson the media and increase support for the behavioral hypothesis. 相似文献
15.
A statewide survey (N = 564) before Ohio's 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, whereas attention to negative ads significantly predicted third-person differential (other minus self). In addition, individuals polled in this survey admitted that attention to ads and negative ads was having comparable effects on both themselves and others. This finding may be due to the climate surrounding Ohio's gubernatorial race, which instilled a political importance and social desirability that abated the need to disown an effect of negative advertising on oneself. 相似文献
16.
Stephen D. Perry 《Mass Communication and Society》2013,16(2):113-114
This research scrutinizes 5 background assumptions frequently overlooked by scholars working within the third-person framework. These include: the kind of media influence (general vs. specific) referenced by respondents, the use of general versus specific "other" groups, neglect of likely second-person effects, distinguishing the problem as portrayed from the problem itself, and the potential range of behavioral effects. The study probed the influence of racial cues contained in a news story on estimates of the story's influence on self and others. Participants (n = 152) were presented with a news article conveying information that prostitutes were operating in a local neighborhood and local residents were upset. The study varied 2 experimental factors: the race of the prostitutes (White vs. African American) and the racial composition of the neighborhood residents (minority vs. White). Several important findings emerged from the study. First, manipulated elements of story content had a direct effect on estimates of the portrayal's influence on others. Second, the range of effects attributed to the media included specific factors such as thinking, feeling, problem importance, and harmful impact of the content. In addition to considering media censorship as a possible corrective measure, the study explored the influence of first-, second-, and third-person effects on a broader range of suggested actions, including increased criminal penalties and interpersonal discussion. Third-person "perceptual" effects were found throughout the data; however, they had little discernable effect on intended behaviors. Second-person effects significantly predicted proposed remedial actions and opinion expression. Discussion centers on the prospect of reorienting the third-person framework toward an expanded view of media effects and closer integration with other approaches to mass communication. 相似文献
17.
The origins of third-person perceptions remain uncertain, with most research focusing on psychological mechanisms. We investigate whether media content might also play a role, using a 2 × 2 experiment presenting a single story describing video games as harmful or harmless and using either research and statistics or a specific anecdotal exemplar to illustrate this claim. Results show perceived effects on others are influenced by the use of an exemplar but do not show an effect for explicitly describing games as harmful. The findings suggest that media may influence third-person perceptions and subsequent support for censorship in previously unexplored ways. 相似文献
18.
《Mass Communication and Society》2013,16(2):127-147
In this experiment I examined the effect of self-esteem, negative stigma of product in a message, and product use as a form of ego-involvement on the third-person effect in an effort to understand the variables underlying the third-person effect. The findings broaden 1 belief about the third-person effect in relation to public communication and call into question 2 others. This has ramifications in the area of public opinion regarding socially stigmatized messages, particularly in the realm of tobacco and alcohol advertising, suggesting the perception that a publicly communicated message containing a social stigma can influence the level of the third-person effect, indirectly affecting public communication and opinion formation. 相似文献
19.
Mike Schmierbach Michael P. Boyle Douglas M. McLeod 《Mass Communication and Society》2013,16(4):492-513
This article addresses whether current methods of measurement are sufficient to reflect all nuances of the third-person effect. We do so by content analyzing all major third-person effect (3PE) articles, assessing measurement and analysis approaches employed by 3PE researchers. We revisit data from two published studies, comparing analytical models that emerged as commonly used by 3PE researchers (i.e., the standard subtractive measure, Whitt's Diamond model, first- and third-person estimates entered separately, and the subtractive measure with self-estimates as a control). Ultimately our analysis helps us understand past research and makes suggestions for research approaches in the future. First, researchers need to more carefully explore the role of first- and third-person perceptions in the behavioral hypothesis. Second, using only one analytical model does not tell the complete story. To that end, we propose a multimodel approach to analyses in third-person research be applied to extant and future work in this area. 相似文献
20.
John R. Chapin 《Communication Research Reports》2013,30(3):320-330
The third‐person perception hypothesis posits that people believe others are more influenced by media messages than they are. The existing literature consistently documents that individuals make self vs. other distinctions when assessing media effects, but not how such distinctions are made. The current study sought to document the self/ other distinction in third‐person perception and to assess differences in how individuals separate their own personal risk from that of others. Findings of a survey of 180 urban minority youth confirm the presence of third‐person perception and significant self/other distinctions in media effects. A clear split between cognitive and social predictors emerged when assessing differences in self/other distinctions. Participants relied on cognitive factors when assessing their own risk, while relying more heavily on self‐esteem when assessing the relative risk of others. Liking and trust of the media was the only shared correlate of self/other distinctions in third‐person perception. 相似文献