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For some international students, teachers' nonverbal immediacy may constitute a violation of expectations in classroom behavior. Using Expectancy Violation Theory framework, this study investigated differences in students ‘perceptions of teachers’ nonverbal immediacy by comparing American and international students studying in the U.S. The findings confirmed that (1) teachers' nonverbal immediacy is perceived as more appropriate by American students than by international students, (2) there are differences in evaluations of specific nonverbal immediacy behaviors by American students and international students, and (3) perceptions depended on student gender for some behaviors, but not teacher's gender. Learning was more positively related to perceived immediacy behaviors for international students than their American counterparts. 相似文献
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Karie L. Hollerbach Ph.D. 《广播与电子媒介杂志》2013,57(4):599-614
Market segmentation made communication with the advertising audience dependent upon the audience segment. African Americans were the first racial minority group identified as having economic viability as a target market that could be reached through advertising content and placement. A content analysis of 358 prime-time television advertisements for African American and general audiences revealed that African Americans are still playing a subordinate role, even in advertising targeted to them. Market segmentation has increased the breadth, but not necessarily the depth of African American advertising depictions. 相似文献
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‘Adults don’t understand’: exploring how teens use dialectical frameworks to navigate webs of tensions in online life 总被引：1，自引：0，他引：1
As communication increasingly takes place online and via mobile technologies, young people are the fastest growing adopters of new online platforms. Consequently, communication scholars have begun to consider young people’s experiences online, comparing online and offline interactions, establishing how developmental stages affect youth’s engagement with online content, and documenting risks for youth’s experience online. We argue that much can be gained from a ‘tension-centered’ approach that highlights the competing demands of young people’s online engagement and problematizes current conceptions of risk. Through focus group interviews with teens, we examine current trends of online activity and re-conceptualize opportunities for conducting research with youth. Teens’ ‘local logics’ for negotiation webs of communicative tensions online reveal articulation of formal rules, which are later eclipsed by lived experiences. We offer strategies for parents, caregivers, and educators to more productively engage with youth about their online experiences, as well as implications for communication researchers. 相似文献
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Jane Chapman 《Media History》2015,21(3):238-251
Within the cut-throat world of newspaper advertising the newspapers of Britain's Women's Social and Political Union (WSPU) Votes for Women and the Suffragette managed to achieve a balance that has often proved to be an impossible challenge for social movement press—namely the maintenance of a highly political stance whilst simultaneously exploiting the market system with advertising and merchandising. When the militant papers advocated window smashing of West End stores in 1912–1913, the companies who were the target still took advertisements. Why? What was the relationship between news values, militant violence and advertising income? ‘Do-it-yourself’ journalism operated within a context of ethical consumerism and promotionally orientated militancy. This resulted in newspaper connections between politics, commerce and a distinct market profile, evident in the customisation of advertising, retailer dialogue with militants and longer-term loyalty—symptomatic of a wider trend towards newspaper commercialism during this period. 相似文献
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美国儿童图书馆学教育发端于19世纪末20世纪初,儿童图书馆学课程建设已有超过百年的历史。本文首先梳理了53个ALA认证的硕士学位教育项目和34个AASL-CAEP认证的学校图书馆硕士教育项目,系统展示了美国高校儿童图书馆学教育的概貌;然后筛选出84所高校的603门ELSY课程,并对这些课程进行了统计与内容分析。当前,美国ELSY课程按主题可区分为六大类型:文献类、服务类、管理类、职业类、研究类和实习类。ELSY课程有超过1/3(约占39%)为文献类课程,其核心内容为文献知识;有约1/4(约占26%)为服务类课程;实习类课程约占16%,每个学校都至少有一门实习类课程;管理类、职业类课程较少,分别占比8%和6%,并非每个学校都开设了此类课程;研究类课程占比最少,约占5%,是美国ELSY课程的短板。美国在ELSY课程内容建设上的经验与问题,可为我国设立和发展儿童图书馆学课程提供借鉴。表7。参考文献47。 相似文献
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How food ads communicate ‘health’ with children: a content analysis of Korean television commercials
Young Sook Moon 《亚洲交流杂志》2013,23(4):456-476
In the past decades, the rates of childhood obesity have increased rapidly in Asian countries, where an increase in Westernization of behavioral and dietary lifestyle is evident. Although causes of childhood obesity have raised an issue about the direct influence of food advertising on children, little has been known about what kinds of health relevant content are provided and how they are presented. The present study explores the current practice of television food advertising targeted at children in Korea and extends previous content analyses by examining the content and presentation manner of health-related claims as well as persuasive appeals and food types. The results of the analysis of 403 television commercials show children in Korea are still mainly targeted with advertising messages that urge the consumption of unhealthy foods heavily emphasizing sensory and emotional appeals, while food marketers have not utilized health information enough and put an emphasis on ‘health’ in advertising without making substantial claims explicitly. This study also reveals that some presentation manners of health-related claims are identified as potentially misleading with child audiences. 相似文献
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从方法论的角度,回顾学生信息素养评价的体系与技术。研究从英文综合类和图书情报专有数据库检索相关文献,依据内容分析方法形成分析框架,包括测度对象、测量方法、工具来源及依据、测量内容四方面;依据分析框架对随机抽取的64篇文章进行分析。结果显示,从测度对象来看,大学生占据了多数;从测量方法和工具来看,填答类特别是问卷类型的测量工具应用最普遍,并且,吸收了教育领域的评价方法;从工具来源及依据来看,有多个机构开发的应用较广泛的量表或问卷,ACRL《标准》是信息素养测量工具形成的重要依据,测试题的内容则结合被调查者的专业或学习背景嵌入具体的信息资源类型或工具。研究较全面地分析了信息素养评价英文文献,对信息素养指导者实施教学成果评价和学生水平测试提供方法论层次的借鉴和参考。 相似文献
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我国城市形象广告竞争情报研究 总被引：1，自引：0，他引：1
由于经济发展的需要,电视形象广告作为城市形象的有效表现形式,逐渐成为城市进行品牌推广的重要
手段。从竞争情报的角度,应用内容分析法建立分析类目,包括城市规模、区域分布、广告类型、广告时长和投播媒体５个方面,根据各要素之间的关系进行相关性分析,以求发现我国城市形象广告的竞争态势。 相似文献
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Christine Olson Kylie Lanthorn Gamze Onut Laras Sekarasih Erica Scharrer 《Critical Studies in Media Communication》2019,36(1):58-74
This study is a qualitative analysis of Public Service Announcement (PSA) storyboards produced by 177 fourth and sixth-grade students as part of a Media Literacy Education program on advertising and commercial culture. The program curriculum addressed the ubiquity and hidden nature of ads, as well as gender portrayals, violence, and nutritional messages in advertising content. Textual analysis revealed differing patterns in student reception of the varied lesson topics. Students called for specific behavioral changes in PSAs for the topics of nutrition and gender, although most were limited to non-media-related behaviors such as improving eating habits and encouraging fluidity across roles more traditionally associated with masculinity or with femininity. The analysis also suggested responsibility for the problems students identified with advertising were largely based on individual, consumerist perspectives rather than on collective or social, citizen-based terms. Fourth graders’ storyboards especially indicated an apparent mimicry of mainstream commercial productions and practices. The analysis further explores these fourth and sixth graders’ underlying orientations toward the U.S. commercial media system as well as the potential strengths and limitations of a production component in MLE programs to promote outcomes associated with critical media literacy. 相似文献
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Dannagal Goldthwaite Young 《The Communication Review》2013,16(1):27-52
This paper explores the themes of sacrifice and consumption in World War II advertising, including content analyses of advertisements and editorials in the Saturday Evening Post as well as a textual analysis of articles in the advertising trade publications Printer’s Ink and Industrial Marketing in 1942 and 1943. Results are discussed in terms of Cohen’s (2003) concepts of “citizen consumer,” “purchaser consumer,” and the ultimate American postwar dual-identity: “purchaser as citizen.” 相似文献
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With the growth of consumer skepticism toward advertising, marketers have begun implementing native advertising. Drawing on the Persuasion Knowledge Model (PKM), this study examines how content type interacts with product type to influence consumer responses toward native advertising (persuasion knowledge, brand attitude, and intention to click ‘like’) on Facebook. A 2(content type: informative versus entertaining)×2(product type: utilitarian versus hedonic) between-subjects experimental study was conducted with a total of 155 college-attending Facebook users in South Korea. The results show that, for utilitarian products, informative content elicits more favorable consumer responses than entertaining content does. However, consumer responses are similar between informative and entertaining content for hedonic products. Furthermore, this study demonstrates that consumer persuasion knowledge mediates the interaction effects of content type and product type on consumer responses. Theoretical and practical implications are also discussed. 相似文献
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青少年信息需求研究既重要又棘手,国内相关实证研究缺乏.为了获得关于青少年信息需求规律的专业性知识,推动青少年信息服务内容和形式创新,本文研究以生活为中心,采用IUE模型,对106名青少年展开"日常问题"日志调查,并对1037条"问题"的进行内容分析.结果表明,问题内容、问题缘起、人际信息源、解决路径、解决效率、年龄特征等信息需求变量间存在显著相关关系,这些关系反映了当前青少年的信息需求结构;青少年信息需求结构复杂,且这一特征被年龄差别进一步强化;各类信息源在青少年信息查找中扮演不同的重要角色;青少年各类信息需求的满足存在一些弱势领域. 相似文献
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Kurt I. Munson Devin Savage 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(4-5):191-200
Students look to interlibrary loan (ILL) as a mechanism for acquiring textbooks. What are the students’ expectations of ILL and can ILL meet those expectations, especially given that textbooks are perceived as difficult to borrow? This article reports the findings of a survey designed to determine the expectations of students who had placed ILL requests for textbooks. By analyzing the records for those students’ requests using data from ILLiad, the degree to which students’ expectations can be met was determined. Students’ flexibility with editions provides ILL staff methods to increase fill rates and improve service. 相似文献
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Femininity and beauty ideals are historically and culturally constructed. The current study examines the role of advertising in cultivating and accentuating cultural ideals of skin beauty. A content analysis was conducted on skin beauty advertisements (SBAs) in women's magazines (local editions Cosmopolitan and Vogue) from China and the USA. The findings provide evidence for the ‘white or tan’ dichotomy in skin beauty ideals between contemporary Eastern and Western cultures as how they are reflected and reproduced in SBAs, although the ‘tan ideal’ in the US was not as apparent as the ‘white ideal’ in China. The study also sheds light on the divergence and similarity in global advertising strategies (level of localization and standardization in execution elements) within the two markets. Implications for the globalization of beauty ideals and marketing practices are discussed. 相似文献
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This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea. 相似文献
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Richard Farmer 《Media History》2013,19(3):371-386
The introduction of colour supplements by three ‘quality’ newspapers during the 1960s was a key development in the British press during the decade, and was described by the editor of the Sunday Times as ‘perhaps the most successful single innovation in post-war journalism’. This article provides an overview of the advent of the colour supplements, explaining why they emerged when they did and developed in the manner they did, and exploring some of the difficulties and issues that attended their arrival. The article also demonstrates that sections of the British press were capable of taking advantage of changes in print and advertising culture brought about by the arrival of the post-war consumer society. However, the term ‘colour supplement’ became pejorative shorthand for the perceived vacuity of this new society, in part because of the tension that existed between the editorial and advertising content of these modish new publications. Consequently, the success of the colour supplement experiment was not universally celebrated. 相似文献
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Lynette Pretorius 《College & Undergraduate Libraries》2013,20(4):388-405
AbstractIn our modern digital and information-rich educational contexts, students are increasingly faced with conflicts between popular media and scholarly content. As a result, discerning source reliability can be considered as a key threshold concept in tertiary information literacy curricula. In this study, the author describes the development of an online tutorial designed to teach this threshold concept using experiential and self-discovery learning. Evaluation of students’ learning journeys as they progressed through the tutorial provided insight into students understanding of the concept of discerning source reliability. Therefore, the author proposes that this online tutorial is an effective pedagogical tool to help students develop their personal epistemology regarding source reliability. 相似文献