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1.
Having become fully integrated into the contemporary politicallandscape, infotainment-oriented media extend Americans’traditional news (e.g. newspaper, radio, and television) toinclude a greater number of sources for political information,and in some cases, political mobilization. Given the increasingprominence of infotainment-oriented media in contemporary politics,this study addresses the effects of one particular type of infotainment—late-nightcomedy—during the 2000 presidential campaign. Specifically,we are interested in whether watching late-night comedy showsinfluences viewers’ evaluations of the candidates whohave appeared on these shows; in particular, we investigatepriming as the mechanism by which such influences occur. Findingsfrom the 2000 National Annenberg Election Survey (N = 11,482)indicate that evaluations of candidates are based in part onrespondents’ sociodemographics, perceptions of candidatesto handle certain issues, and their character traits. Therewas a main effect of watching late-night comedy on evaluationsof candidates; more importantly, viewers were more likely thannonviewers to base their evaluations of George W. Bush on charactertraits after he appeared on The Late Show with David Letterman.  相似文献   

2.
‘Here is a book that makes you want to shout, "Finally!"’That is the opening sentence of a recent book review that theauthor of this review wrote for the International Journal ofPublic Opinion Research about Campaigning for Hearts and Minds:How Emotional Appeals in Political Ads Work by Ted Brader (2006).The remark refers to the fact that Brader’s book focuseson an issue that has thus far received very little attentionin the field of communication studies, or, for that matter,in the fields of political science or sociology, namely, themajor role emotions play in explaining collective behavior,social decisions, opinion formation and—especially inthe case at hand—the effects of media coverage on opinionformation. Now, in the form of Katrin Döveling’scomprehensive new  相似文献   

3.
For some time now, theorists and investigators in the fieldof public opinion have discussed how opinion, public and thecombination of the two into a single term should be conceptualized.With regard to the first concept mentioned, the difference betweenattitude and opinion has been a central focus of dispute. Thisarticle demonstrates how a structural equation model, whereopinions are included as dependent variables, and attitudes,among other relevant variables, as explanatory variables, maycontribute to the discussion. Application of such a model, whichmay be considered the reflection of an attitude and opinionsystem, again forces the researcher to conceptualize the publicinvolved.  相似文献   

4.
The capacity of the mass media to cover issues as well as thecapacity of recipients to be concerned about issues is limited.The coverage on and the concern about new issues will consequentlyremove old issues from the agenda of both the mass media andthe general public. The present study investigates two modelsof this process of issue competition. The equal-displacementmodel assumes that a rise of one issue in the media by a givennumber of stories is matched by an equal fall in all other issuessumming up to a similar number of issues. The restructuringmodel assumes that unexpected, surprising or otherwise newsworthyevents create killer issues that move several other issues completelyoff the agenda and leave others untouched. A content analysisof all news shows of the two major TV stations in Germany and53 weekly surveys regarding 16 different issues covering thewhole year 1986 shows that—within the media agenda—therewere no killer issues affecting the coverage of the TV stations.In the public agenda, however, some killer issues could be identified.Coverage of these issues increased public concern about themand decreased concerns about other issues. Consequences of theseresults for agenda-setting theory and for politics are discussed.  相似文献   

5.
《Communication monographs》2012,79(4):448-470
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N=393). Receiving statistical social norms messages led to an expectancy violation of the perceived social norm (i.e., a discrepancy between the expected and actual statistic conveyed with a message). Consistent with Boster et al. (), the effect of the message discrepancy on attitudes was mediated by judgments. In accordance with social norms, when participants were provided with a statistic, the majority moved their judgments (but not their attitudes) toward the provided statistic, a result only consistent with EVT in the case of positive violations. The results have multiple implications: (1) social norms messages may work to change judgments, but do not result in consistent attitude change; (2) the process of judgment change functions similarly across message topics, as well as message types (i.e., attitudinal versus behavioral); (3) judgment change does not appear to be the main cause for attitude change upon receipt of a social norms message; and (4) a message‐based expectancy violation does not function in the same way as a violated behavioral expectation.  相似文献   

6.
《Communication monographs》2012,79(3):213-215

This study tested two hypotheses growing out of the aversive consequences interpretation of counterattitudinal advocacy effects: first, that persons encoding counterattitudinal messages for a known audience will report greater attitude change toward the position advocated than persons encoding counterattitudinal messages for an unknown audience; and, second, that persons encoding counterattitudinal messages for an uncommitted audience will demonstrate greater attitude change toward the position advocated than persons encoding counterattitudinal messages for a committed audience. After completing an attitude pretest, subjects encoded counterattitudinal essays favoring two years of mandatory military service for all male high school graduates. Analyses of the attitude change scores produced confirmation of both hypotheses.  相似文献   

7.
Public opinion studies have conventionally treated politicalefficacy as a two-dimensional concept involving internal andexternal efficacy. The former refers to people’s beliefsabout their individual abilities to understand politics, andthe latter refers to people’s beliefs about governmentresponsiveness. The present study reexamines and goes beyondthis two-dimensional view. It proposes that collective efficacy,defined as a citizen’s belief in the capabilities of thepublic as a collective actor to achieve social and politicaloutcomes, can be considered as a third dimension of politicalefficacy. Based on this three-dimensional view, the relationshipbetween political efficacy, support for democratization, andpolitical participation in Hong Kong is examined. Analysis ofa representative survey (N = 800) shows that both support fordemocratization and political participation are positively relatedto collective efficacy and negatively related to external efficacy.Internal efficacy, on the other hand, has only a limited relationshipwith the dependent variables, though high levels of internalefficacy are found to be a condition for collective and externalefficacy to exert stronger impact on political attitudes andbehavior. It is argued that two characteristics of the HongKong society—as a transitional society and a collectivistculture—contribute to the significance of collective efficacyin the public opinion process. But the relevance of collectiveefficacy to other contexts is also discussed.  相似文献   

8.
This single-class activity expands current literature on person-centered messages by providing attention to message quality in mediated contexts. Students begin the activity by reviewing a hypothetical scenario in which a friend has posted about a family death loss on social media. After reviewing this scenario, students then create sample supportive messages that they could share with a grieving friend. Students are also asked to apply their knowledge about person-centered messages to evaluate other fictional support messages. Students who participate in this activity will be provided with additional skills for comforting grieving friends effectively.

Courses: This single-class activity can be implemented in several courses, including interpersonal communication, the dark side of interpersonal communication, and family communication.

Objectives: Students who complete this activity should be able to: (1) outline what qualities comprise a person-centered support message; (2) discuss why highly person-centered messages are effective in providing support to others; and (3) evaluate death loss support messages across levels of person centeredness.  相似文献   


9.
In situations of crisis, governments must acknowledge that communication is a major weapon in their armoury, and can be used to convince the public to accept sometimes stringent measures, while preventing a worsening of the situation by curbing any spread of panic. Theoretically, during a pandemic, fear can be contained at reasonable levels by governments counterbalancing uncertainty with information. However, there is no empirical evidence on how the flow of information during a crisis can influence emotional states among the population. In this process, social media appears to be a valuable tool for governments to observe emotional response in a population. In the light of this and within the context of the Italian government's social media campaign #iorestoacasa (‘I'm staying at home’) launched during the Covid-19 crisis, the current study utilises text analytics to explore the relationship between government and press communication, and the level of fear expressed by citizens through more than 200 thousand #iorestoacasa tweets. The results highlight how the content of the messages evolved in the early part of the outbreak and during the social media campaign. They suggest that in Italy the discussion regarding the efforts made by the European Council to find common solutions for dealing with the emergency has prompted a positive influence on public mood. Conversely, messages about people's individual vulnerability and the associated sense of an external locus of control correlated positively with levels of fear. This study opens new ways to support government communication during a crisis by monitoring public emotional response through social media.  相似文献   

10.
The present study tested inoculation theory in international context. Core inoculation concepts and variables were examine, especially focusing on relationships among inoculation treatments, issue involvement, perceived threat, resistance to counter-attitudinal attack, attitudinal confidence, and change of attitude.

A two-wave telephone survey of 206 randomly sampled citizens was conducted in Taiwan. The method of field experiment in a context of the formation of public opinion regarding Taiwan's political future was performed. Results from the panel data supported major hypotheses of this study. Inoculation strategies elevated people's resistance to attitude change. People who identified themselves with higher party identification were more resistant to counter-attitudinal political attacks. In addition, people who received an inoculation pretreatment, as compared to those who did not, grew more confident in their attitudes over time. A partial support data also indicated that higher involved participants tended to be more resistant to counter-attitudinal messages. This study has provided international evidence for the robust inoculation theory and related strategies.  相似文献   

11.
《Communication monographs》2012,79(4):371-380

Two experiments were conducted to identify kinds of interpersonal information conveyed by vocal and content aspects of speech. Speech samples conveying (1) vocal, (2) content, and (3) both vocal and content information were evaluated. Transmitted information was measured by agreement among subjects on adjective rating scales. Most of the information about “benevolence” was conveyed by content, while most of the information about “social attractiveness” was conveyed by the vocal aspect of speech. Information about “competence” was conveyed by both the vocal and content aspects with male subjects, but with female subjects most of this information was conveyed by the vocal aspect.  相似文献   

12.
ABSTRACT

A deliberative democracy is reliant on an informed electorate discussing issues and presenting persuasive arguments. Individuals acquire information from exposure to political messages. Partisan cues, however, undermine learning outcomes. The current study experimentally examines the social cognitive processes that underlie this learning process. Integrating the social identity theory, elaboration likelihood model, and the theory of motivated reasoning to construct the theoretical concept of identity-motivated elaboration, the results indicate that partisan social identities motivate biased processing of new information, which subsequently influences the valence of elaboration. Positively and negatively valenced elaboration are situated as mediating variables in the structural model, which predicts learning from a persuasive political message. The current study extends the partisan social identity hypothesis to the elaborative and learning outcomes of political messages.  相似文献   

13.
Since their beginnings pre-election polls have been under attackfrom politicians and journalists. One of the most fundamentalcriticisms of polls is that they can influence the outcome ofelections. This article investigates news media reporting ofpoll results and comments on public opinion research beforeFederal elections in Germany. It presents empirical findingsfor the quantity as well as the formal and substantial qualityof this press coverage. The database is a content analysis of443 pre-election poll articles published in Germany's leadingdailies Frankfurter Allgemeine Zeitung (FAZ), Frankfurter Rundschau(FR), Süddeutsche Zeitung (SZ), and Die Welt (Welt) between1980 and 1994. The quantity of news media reporting of publicopinion polls has improved over the years. Now, poll storiesare a standard feature of German newspapers. The frequency ofreports depends on the conditions of each election—e.g.on the expected closeness of the election outcome. The formalquality could be better—that is the conformity to AAPORstandards. Horse-race journalism isn't found as often as inthe USA. Journalists often use poll results to predict an electionoutcome. Moreover, the analysis revealed an ambivalent relationshipbetween liberal journalists and polls, while the reporting ofconservative journalists is more in favor of opinion research.  相似文献   

14.
15.
Supervising agents serve as sources of social support for over one million women in the US on probation and parole who strive to avoid recidivism. Little is known about the supportive messages agents intend to provide their female clients or their precursors. The optimal matching model of social support is used in an investigation of the precursors to agents’ intent to send different types of social support messages to the women they supervise. Results indicated that supervising agents intended to provide informational support in the form of suggestions or advice, esteem support in the form of compliments, and emotional support in the form of encouragement to the women. Both agent communication pattern and offender level variables were precursors to the intent to send informational support messages, but only agent communication pattern variables predicted the intent to send emotional support messages.  相似文献   

16.
Air pollution is a critical environmental problem that has spurred great public concern in China. This study examines how issue salience, environmental value, risk perception, and affective response influence information seeking, objective knowledge, and policy support related to this issue. The recent release of a controversial environmental documentary on Chinese social media, Under the Dome, also prompted us to explore the impact of exposure to this documentary on Chinese social media users’ information seeking and policy support related to air pollution. Results showed that risk perception and negative affect influenced information seeking and policy support both directly and indirectly. Also, exposure to the documentary moderated the effects of key variables on information seeking and policy support. However, contrary to our expectations, no significant relationship was found between information seeking and objective knowledge. Theoretical and practical implications of these findings were discussed.  相似文献   

17.
The paper addresses two propositions: (1) that by publishingnews stories about the electoral strength of parties or candidates,the mass media contribute to shaping the voters' expectationsabout the likely outcome of an upcoming election; (2) that theseexpectations in turn stimulate a bandwagon effect, i.e. theyinfluence vote choice to the advantage of the apparent futurewinner of the election. Analyzing media content and survey datagathered during the campaign for the first all-German nationalelection of December 2, 1990, it can be shown that (1) interestin the media's political reporting as well as interpersonalpolitical communication contributed significantly to convertingvoters to the view of the election outcome that was constantlypresented by the mass media; (2) this belief in turn causedparticularly unsophisticated independent voters to vote forthe apparent winner of the election. Referring to the conceptualframework of ‘low information rationality’, thisbandwagon effect is interpreted as ‘majority-led proxyvoting’. Since public opinion polls play the key rolein its definition, the media portrayal of the competing parties'electoral prospects can be assumed to be fairly accurate, sothat voters relying on such information in casting their voteare not misled.  相似文献   

18.
FOR THE GOOD OF OTHERS: CENSORSHIP AND THE THIRD-PERSON EFFECT   总被引:2,自引:0,他引:2  
The third person effect hypothesis, which states that individualsexposed to a mass media messaage will expect the communicationto have a greater effect on others than on themselves, may helpto explain the growing trend in support of media censorship.It is suggested here that overestimating the effect of mediaon others may play an important role in the forces underlyinga willingness to restrict various types of communication. Toexamine this relationship, this study focused on the discrepancybetween perceived media effects on others and self, and itsrelation to pro-censorship attitudes within three major topics:the media in general, violence on television, and pornography.The results of this study support the existence of the third-personeffect in mass communication. The findings also indicate thatas the gap between perceived firstand third-person effects increases,individuals are more likely to manifest pro-censorship attitudes.This relationship remained for all three topics even when avariety of potentially confounding demographic, media use, andattitudinal variables were controlled. The data also suggestthat for pornography the effects gap is related to a willingnessto act in favor of censoring.  相似文献   

19.
《Communication monographs》2012,79(3):204-216
The cognitive-functional model of discrete negative emotions and attitude change (CFM; Nabi, 1999) attempts to bridge the theoretical gap between “emotional” and “rational” approaches to persuasion by focusing on how emotions motivate attention to and processing of persuasive messages. As a first test of the CFM, this study explored the effects of 2 emotions, anger and fear, and 2 levels of expectation of message reassurance, certainty and uncertainty, on attitudes toward domestic terrorism legislation. Results supported a main effect for emotion type, suggesting that anger promotes deeper information processing than fear, and a main effect for reassurance certainty level, with uncertainty promoting deeper information processing. The expected interaction between emotion type and reassurance expectation level was not found. Implications of these findings for the model and persuasion research generally are discussed.  相似文献   

20.
Editorial     
If the founders and editors of the International Journal ofPublic Opinion Research described the ideal spectrum of thejournal’s content, we would all very likely enumeratethe following five dimensions, usually in a comparative and/orinternational context: theories about the dynamics of publicopinion, methodological problems and developments, the roleof the news media in public communication, public opinion researchas a social and political problem, and public opinion data on  相似文献   

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