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1.
The purpose of this study is to understand how professional sport organizations might influence consumer voluntary behavior through their corporate social marketing (CSM) initiatives by focusing on the role of corporate credibility. The study examined consumer responses to environmental initiatives by two professional sport teams, and showed that organizational and program characteristics were associated with the corporate credibility of the teams in supporting environmental protection (i.e., environmental credibility). Environmental credibility, in turn, was found to have a positive association with consumer pro-environmental behavior measured by daily recycling involvement and recycling intentions during the teams’ home games. The results further revealed that environmental credibility was more strongly associated with recycling intentions during games for respondents who were less involved in environmental issues. Together, these findings suggest that professional sport organizations can be an effective vehicle for socially beneficial behavior by increasing their credibility in CSM involvement. 相似文献
2.
The purpose of this paper is to provide a conceptual framework surrounding the typology of environmental sustainability efforts made within the sport industry. We draw from multiple theoretical frameworks (i.e. institutional theory and diffusion of innovation) to understand the increased similarities of environmental sustainability efforts through organizational learning as environmental sustainability efforts become more purposeful and sophisticated across the sport industry. The paper uses examples from various sport organizations and leagues to classify the efforts of sport organizations into waves of sport environmental sustainability efforts and important implications arising from them. 相似文献
3.
《Sport Management Review》2020,23(2):348-360
The United Nations has asserted that sport organizations and/or allied sponsors can influence fans to engage in more sustainable behaviours intentions at sporting events and at home; however, more investigation is necessary to assess this assumption. The purpose of this study was to examine values and norms related to the natural environment and perceptions of fan engagement sustainability initiatives that influence sustainable at-home behaviours. Season ticket holders (N = 267) of a National Collegiate Athletic Association Division I men's collegiate basketball programme completed a preseason survey assessing values, norms, and perception of environmental efforts; at the conclusion of the season, recall and influence of three environmental initiatives (recycling, water conservation, and composting) featured at each game over the season were assessed. Results indicate that sport-event norms were a significant predictor of lower perception of recycling inconvenience, higher perception of recycling benefits, and positive influence of athletic department sustainability efforts while values and personal norms were non-significant predictors. Values and personal norms were not significantly related to sponsored initiative awareness, sponsor recall, and perceptions of influence related to at-home behaviour change. Sport-event norms significantly predicted influence towards at-home composting. Future research should longitudinally examine the influence of environmentally sustainability focused fan engagement initiatives on sustainable behavioural change at events and at-home. 相似文献
4.
Ashley Stadler Blank Joerg Koenigstorfer Hans Baumgartner 《Sport Management Review》2018,21(2):114-132
As there is still no commonly accepted scale to measure the brand personality of sport teams, the purpose of this study was to develop and validate the Sport Team Personality Scale (STPS) in a professional sport context. The authors conducted a series of studies in the United States and United Kingdom with fans of the English Premier League, Major League Baseball, the National Basketball Association, the National Football League, and the National Hockey League. The STPS contains 18 items that load onto six factors: success, talent, entertainment, dedication, admiration, and care. The authors compared this new scale with existing sport team personality scales and used it to explore team identification and perceptual similarities and differences among teams. Results indicate that teams map along performance (i.e., success and talent) and character (i.e., admiration and care) factors and that the character factor is a more important source of team identification than the performance factor. Taken together, these results illustrate how the STPS can help sport managers position and differentiate teams within a league to improve marketing outcomes. 相似文献
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6.
美国职业体育管理体制初探 总被引：20，自引：0，他引：20
美国职业体育的起源，从地缘上看是移植了英国的赛马俱乐部模式，从根源上看是资本主义制度的建立以及自身的不断调整，带动了世界经济的持续增长，从文化上看缺少英国的贵族阶层的捐赠，从管理上看是联盟体制的建立和完善，从内容上看是有效地协调了观众、球员、职业运动队、联盟、媒体、赞助商和政府之间的利益关系，从制度上看是美国完善的市场法规给予了这种体制以有效运行的保障. 相似文献
7.
《Sport Management Review》2017,20(4):352-364
The current study examined the influence of passion and pride on employees of professional sport organizations. Anecdotally, much has been noted about the role that emotions play in making the sport industry one of the world’s largest and most visible. However, empirical investigation is lacking in relation to those who choose a career in this environment. Results from an analysis of 933 employee survey responses representing 89 teams across 5 leagues suggest that passion and pride play an important role influencing commonly-assessed workplace attitudes and behaviors. Notably, obsessive passion seems to work in a distinctly positive fashion within professional sport workplaces, as compared to its negative influence on employees within other non-sport industries researched previously. 相似文献
8.
《Sport Management Review》2019,22(1):1-4
Sport is often viewed as vehicle to achieve positive health outcomes. While sport's potential to contribute to health is rarely disputed, sport is not always managed in ways that specifically prioritise health objectives, and evidence regarding sport's contribution to health has been inconsistent to date. This special issue was designed to advance a research agenda in relation to the management of sport for health. Articles published in the special issue examine sport management practices that impact health, both positively and negatively. The authors identified three overarching themes, with respect to how sport can be managed towards the achievement of health outcomes: sport should be aligned with community needs and should be empowering; sport should be adaptable and evolving to ensure sport culture values health; and, sport organisations should leverage partnership for health to promote organisational sustainability. In future research, scholars are encouraged to further examine the three identified themes and expand on other findings presented in the special issue, towards a stronger evidence base in relation to the management of sport for health. Opportunities exist to continue to advance knowledge regarding the potential for management strategies, models, and practices to lead to positive-and importantly, negatives-health outcomes through sport. If sport management scholars and practitioners are to meaningfully contribute to health agendas, health objectives must play a central role in reshaping sport systems and strategies toward the achievement of such outcomes. 相似文献
9.
《Sport Management Review》2014,17(4):455-469
Social media provide fans with an additional means to engage with their team and are a valuable forum for sport organizations to better understand fan motivations and strengthen fan relationships. This study contributes to emerging research on the nature of social media use by revealing the motivations underpinning the desire of fans to communicate on the Facebook sites of several National Basketball Association (NBA) teams. Our findings indicate that fans exercise four key motives as they draw value from the social media enabled connection to the team: passion, hope, esteem and camaraderie. Further, and in light of our understanding of these motives, we identify how this platform can be used to facilitate interaction, a key construct in relationship marketing. A content analysis, using a netnographic methodology, was undertaken to explore online comments by fans of eight purposefully selected NBA teams over a two-week period during the off-season. This period represents strong potential for isolating highly identified fans who are motivated to seek engagement and interaction. Implications for sport managers to further relational goals are identified. 相似文献
10.
A scale was developed to measure perceptions of sexual abuse in youth sports by assessing (a) the perceived prevalence of sexual abuse committed by pedophilic youth sport coaches, (b) the perceived likelihood that a coach is a pedophile, (c) perceptions on how youth sport organizations should manage the risk of pedophilia, and (d) media influence on participant perception. Two studies were conducted for (a) the formulation of the conceptual framework, (b) the development of preliminary items, (c) an exploratory factor analysis, and (d) a confirmatory factor analysis, and structural equation modeling. The first data set (n?=?223) was used for exploratory factor analysis, and four factors (i.e., Management, Prevalence, Influence, and Likelihood) with 15 items emerged. With an independent sample (n?=?209), confirmatory factor analysis and structural equation modeling were conducted and found strong support for the scale's psychometric properties, including, convergent validity, predictive validity, and reliability. Theoretical and practical implications were discussed along with study limitations and suggestions for future studies. 相似文献
11.
Andrea N. Eagleman 《Sport Management Review》2013,16(4):488-497
National governing bodies (NGB) of sport are not-for-profit organisations that typically receive less mainstream media coverage and have much smaller marketing budgets than mainstream professional sports. Therefore, they must seek alternative methods from mainstream media and traditional marketing in order to increase brand awareness and reach fans and stakeholders. While all sport organisations stand poised to benefit from social media, NGBs seem to be a segment of the sport industry uniquely positioned to capitalise on social media's benefits. Because there is currently no known literature on NGBs’ use of social media, this study examined the role that social media plays within NGBs in the United States including employees’ acceptance of social media, motivations to use social media, and the organisation's current usage of social media. An online survey was distributed to NGB employees in the spring of 2012, and results revealed that contrary to studies on other sport organisations, NGB employees reported high levels of acceptance and motivation to use social media regardless of demographic factors. Additionally, NGBs seemed to use social media as a communications tool to a greater degree than as a marketing tool. Implications for international and niche sport organisations are presented in the conclusion. 相似文献
12.
This article examined the concepts of corporate social responsibility, corporate social responsiveness, and corporate citizenship (CSR1, CSR2, and CC, respectively) in relation to the activities reported by organizations in the sport industry. We expand on the idea that social involvement differs amongst sport organizations based on type, scope, direction, and target audiences. Therefore, in contrast to the majority of positivist models of social responsibility, we propose an integrated model of social involvement which notably includes the spatial (i.e., geographical) orientation of social involvement in sport. To begin distinguishing between the various forms of social involvement, we content analyzed the websites of nearly 100 sport entities to provide both typicality and a systematic variety of teams, leagues, and organizations to reveal general social involvement practices in the industry. We conclude that social involvement varies considerably in the sport industry and this variation can be partially explained by geographical reach, stakeholder influences, and business operations of the organizations. For example, multinational organizations are more likely to adopt CC activities than those operating in more localized context and the magnitude and scope of the social involvement tends to reflect the profile and size of the organization. 相似文献
13.
《Sport Management Review》2014,17(4):530-545
This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a professional female wakeboarder, and how to sustain momentum once one turns professional. The significance and inter-relationship of sponsorship and self-branding/promotion figure prominently. Costs of competing are high in the best of circumstances, and nearly insurmountable without corporate backing. Obtaining such support requires a healthy degree of marketing oneself. The female riders offer a number of anecdotes and recollections providing salience to issues concerning sustainability and gender inequity. Male riders may earn up to four times more on tour than female riders and there is pressure to adapt to the “boys’ club” to advance one's career. Earning a living through involvement in wakeboarding is difficult for women. Models of entrepreneurism are provided to guide student discussion in developing strategies to overcome issues for female wakeboarders making the sport financially attractive for female competitors. 相似文献
14.
The purpose of this study was to uncover the values of the Commonwealth Games Association's of Canada's international sport and development (IDS) initiative. Interviews were conducted with 39 key program stakeholders (e.g., IDS organizational leaders, host organizational leaders, intern alumni) involved in the management and operations of the initiative. Certain values were espoused by the organization through written documentation while others were perceived by stakeholders and were described as instrumental toward achieving desired end-states. In general, evidence of both congruent and incongruent values emerged through interview data. Nuance between stakeholder groups was also found, which in turn exposed areas of operations requiring further managerial attention. The complex interplay of values uncovered in this study contributes to the research on values in sport management and the emergent area of using sport as a means toward various developmental goals. 相似文献
15.
《Sport Management Review》2020,23(1):81-94
Child sexual abuse is a pervasive problem that sport organizations must confront to protect the integrity of sport. While previous researchers have examined this topic, few have explored the role that technology plays. The authors address this gap by examining how coach perpetrators utilize Snapchat to facilitate sexual abuse, using Cense and Brackenridge’s (2001) Temporal Model of Sexual Abuse with Children and Young Persons in Sport as a framework. Analysis of 99 media reports from 2013 to 2018 found that Snapchat provides motivation for coach perpetrators to sexually abuse that allowed them, in varied ways, to overcome internal inhibitions, external barriers, and break down victim resistance. The results indicate that youth sport organizations must develop clear policies that govern coach-athlete communication and relationships in the digital age. To further protect young athletes, youth sport organizations must develop programming to educate parents and athletes on these boundaries, to increase understanding about how sexual abuse and sexual maltreatment occur in virtual spaces. 相似文献
16.
国家队训练场(馆)标语设置理论、问题与策略 总被引：4，自引：0，他引：4
对国家队训练场(馆)标语进行理论研究,探讨其设置理论、问题与策略。研究表明,国家队训练场(馆)标语具有时空性和专项性特点,并以可视化载体形式对运动员实施目视管理;国家队训练场(馆)标语可按内容设置、作用和形式进行分类;国家队训练场(馆)标语设置的影响因素有语言、内容、形式和传播等;国家队训练场(馆)标语可以从有效性、创新性和简洁性等方面来进行评价;目前国家队训练场(馆)标语还存在个别标语内容失当与"不良标语"、标语形式化、标语使用过度和管理机制尚未完善等问题。其改进策略是:1)从语言学视角规范国家队训练场(馆)标语用词;2)从管理学视角加强国家队训练场(馆)标语的看板与目视管理作用;3)从传播学视角拓宽国家队训练场(馆)标语的传播途径;4)从广告学视角完善或改进国家队训练场(馆)标语设计与制作形式。 相似文献
17.
体育营销的作用机制与应用模式选择 总被引：9，自引：1，他引：8
界定了现代企业体育营销的基本内涵，剖析了体育营销的沟通特性与商业价值，最后总结了现代企业体育营销模式选择，即体育媒体营销，体育赛事营销，体育团队、明星营销和体育组织营销等4种基本模式。 相似文献
18.
随着全球化进程的进一步加速，城市形象问题业已成为城市规划发展的重点，也越来引起国际城市关系研究者的重点关注。体育在提升城市内涵，树立城市形象方面具有特殊作用。上海建设全球化体育城市的目标，为城市形象塑造带来了新的机遇，如何通过体育构建及塑造上海城市形象，其具体途径及机制也被提上重要议程。本研究认为，体育构建上海城市形象的路径可以包含以下几个方面：（1）强调政府主导地位；（2）以体育实力地位培育城市形象领导力；（3）走体育赛事战略发展之路；（4）以体育产业经济接轨巩固城市形象凝聚力；（5）以体育文化交流提升上海城市形象感染力。 相似文献
19.
The concept of commitment in sport marketing has largely been regarded as unidimensional. In the broader study of organizational behavior, commitment has been studied as a multidimensional construct. The multiple dimensions of commitment construe that one's behavior can be conveyed by different psychological states, comparable to those found to characterize different forms of commitment. The multidimensional perspective appears to yield more detailed and relevant information regarding a consumer's commitment in predicting specific behaviors. In past decades, a variety of researchers in organizational psychology and organizational behavior have investigated the relationship between motivation and commitment in order to better understand the two processes and their impact on behavior. However, there have been few attempts to integrate the two domains in order to demonstrate how motives and commitment combine to influence sport consumer behavior. Accordingly, a model of commitment and its relationship to sport consumer motives (i.e., antecedent) and behavioral intentions (i.e., consequence) is proposed. 相似文献
20.
《Sport Management Review》2020,23(5):992-1004
Increasingly, globalization and the adoption of a market economy have made innovation fundamental for the success of professional sport organizations. Yet oligarchical league structures, isomorphic and hyper-traditional cultures, and hierarchical organizational structures can enhance or hinder organizational creativity, the beginning stage of the innovation process. Therefore, the purpose of this research is to determine the antecedents of organizational creativity in professional sport organizations. Perception of organizational creativity is theorized to be influenced by employee creativity, work environment, and the social interactions of employees. The results, based on a survey of three professional sport organizations’ front offices, indicated perceptions of a work environment with a clear vision and better work processes were associated with greater perceptions of organizational creativity. The lack of relationships between many of the factors theorized to influence organizational creativity, such as an employee’s advice network, could indicate the sport industry is unique in creativity management. This study is the beginning in understanding the first step of innovation, and the processes that influence employees’ perceptions regarding the ways in which their work environment relate to organizational creativity. 相似文献