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我国经营性健身俱乐部客户服务体系初探 总被引：1，自引：0，他引：1
来用文献资料法、调查法和访谈等研究方法,从经营性健身俱乐部及其客户服务体系的概念入手,对我国经营性健身俱乐部的会员服务体系的现状进行分析与研究,并剖析其存在问题及其原因,提出优化我国经营性健身俱乐部客户服务体系的具体措施,旨在提高会员满意度,促进我国经营性健身俱乐部朝着全面、协调、可持续的方向发展. 相似文献
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通过文献资料法、问卷调查法及访谈法对我国经营性健身俱乐部职业健身教练专业素质进行调查研究。结果显示,要改变目前我国经营性健身俱乐部不温不火的经营现状,稳定经营性健身俱乐部健身会员的年保有量,解决现阶段职业健身教练专业素质发展滞后等原因,必须加强政府行业部门的培训机制和监管。以此来实现我国的经营性健身俱乐部职业健身教练专业素质的新跨越。 相似文献
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分析了沈阳市部分经营性体育健身俱乐部的现状、经营模式,揭示了健身指导人员和会员的特征,为俱乐部规范性经营发展提供理论依据。 相似文献
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研究目的是通过分析会员的运动坚持,以减少商业性健身俱乐部会员流失,促进商业性健身俱乐部的良性发展。依据Scanlan提出的运动承诺模型,综述了影响商业性健身俱乐部会员锻炼坚持性的因素。分析认为健身课程服务、健身教练服务、健身俱乐部员工满足感、健身效果、健身项目、健身会费等因素影响会员运动坚持。 相似文献
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如今人们生活水平的稳步提升,促进了人们的体育消费,体育产业的发展应当迎合时代的脚步,经营性健身俱乐部作为体育产业的重要组成部分,为参与者提供了良好的体育活动场地设施和科学的健身指导。但部分地区经营性健身俱乐部的发展速度缓慢。通过调查与研究,探究影响长春市经营性健身俱乐部发展的因素,试提出了符合实际情况经营管理理念,以加强现代体育产业的经营管理模式。旨在为长春市经营性健身俱乐部的健康发展提供科学的理论依据与有利的发展对策。 相似文献
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成都市经营性健身俱乐部指导员的调查 总被引：2，自引：0，他引：2
采用数据统计法、文献资料法、调查法等多种研究方法，对成都市经营性健身俱乐部指导员现状进行调查分析，在了解指导员现状的基础上，提出了明确指导员地位与作用；完善机制；重视培养和造就健身指导员；建立人力资源管理制度和扩大健身俱乐部的社会影响等对策，为有关体育行政部门对经营性健身俱乐部更好地进行宏观调控提供一些参考。 相似文献
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通过文献资料法、访谈法以及逻辑分析法就广州市的体育环境、政府政策以及经营性健身俱乐部经营现状进行分析研究,并探讨在新形势下经营性健身俱乐部的发展前景,并提出有针对性的营销策略和建议。 相似文献
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通过文献资料法、访谈法以及逻辑分析法就广州市的体育环境、政府政策以及经营性健身俱乐部经营现状进行分析研究,并探讨在新形势下经营性健身俱乐部的发展前景,并提出有针对性的营销策略和建议。 相似文献
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通过文献资料法、问卷调查法、访谈法和数理统计法等研究方法,以粤东地区12家经营性健身俱乐部作为研究对象,对该地区目前健身俱乐部的现状进行调查,分析其经营过程中存在的问题和困难,在借鉴国内外经济发达地区俱乐部经营经验的基础上,结合本地区的实际情况提出切实可行的发展思路,为本地区经营性健身俱乐部能够持续、稳定、健康的发展提供一些参考。 相似文献
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Ruth Jeanes Ramón Spaaij Jonathan Magee Karen Farquharson Sean Gorman Dean Lusher 《Sport Management Review》2018,21(1):38-50
The last two decades within Australia have witnessed a range of policies and strategies seeking to promote the inclusion of young people with disabilities within mainstream community sport clubs. Whilst research at an institutional level has highlighted the problems with mainstreaming agendas, few studies have examined how grassroots clubs, as key components of the supply side of inclusive provision seek to respond to such policy imperatives. In this paper, therefore, the authors provide a critical analysis of the ways in which clubs engage with inclusion policies in practice. Theoretically, the authors draw on the concept of policy enactment and educational inclusivity. Through analysis of semi-structured interviews with club volunteers, the findings illustrate three key areas. Firstly, the importance of individual volunteers in establishing and developing provision within clubs; secondly, the largely separatist nature of disability provision within clubs; and thirdly, that policies tend to encourage club to focus on narrow forms of participation that lead to competitive pathways and mirror the structure of mainstream sport. In the conclusion, the authors problematize the notion of inclusion presented in policy and practice, suggesting such imperatives do not encourage a holistic approach. 相似文献
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《Sport Management Review》2014,17(1):23-34
Previous research examining people with disabilities has mainly looked at participation barriers and has formulated implications for sport providers; however, the supply side has been largely neglected. The purpose of this study was to explore the organizational capacity and organizational problems of clubs that provide sport for people with disabilities (referred to as ‘disability sport clubs’). The conceptual model of organizational capacity was used as a theoretical framework. Within a German sport club sample (n = 19,345), a sub-sample of disability sport clubs (n = 521) was identified. The idea was to compare disability sport clubs with other sport clubs; however, comparing a small sub-sample with a large rest-sample may inevitably lead to statistical significance. Therefore, a matched pairs analysis was applied. Since disability sport clubs were significantly larger in terms of members and sports and were located in bigger communities, statistical twins were identified in the dataset that were similar in size and location. The results showed that clubs providing sport for people with disabilities are not specific disability sport clubs. Evidently, these are large multi-sports clubs that have greater capacity for catering for older adults and low-income people, for strategic planning, and for establishing relationships with other institutions in the community than their statistical twins. The regression results indicated that strategic planning significantly contributed to the reduction of several organizational problems of disability sport clubs. The findings have implications for policy makers, club management, and sport management scholars. 相似文献
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我国青少年体育俱乐部资金筹集的分析研究 总被引：8，自引：0，他引：8
采用文献资料调研和问卷调查等方法,研究我国青少年体育俱乐部资金筹集问题。研究表明,青少年体育俱乐部应抛开“等、靠、要”的思想,不断提高筹集资金的能力,广开资金来源,增强自身的“造血机能”,保证青少年体育俱乐部的可持续发展;青少年体育俱乐部既可以向公益基金会、企业、依托单位、社会团体或个人进行资金筹集,也可通过提供服务和扩展服务范围获取收入,还可以与营利组织联盟得到收益,并且还能从免税的捐赠中获得资金。 相似文献
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Abstract Sports clubs create conditions for people of all ages to pursue a healthy lifestyle through exercise in sports and attend to constructive pedagogical work which creates much value for society. This study investigates the relationship between adolescents' sports clubs participation and self-reported mental and physical conditions and future expectations. The participants were 10,987 pupils in the final three years of their compulsory education in Iceland (aged 14–16 years). The participants completed questionnaires administered to students in the classroom relating to health and behaviour. The results indicate that participation in sports clubs influences adolescents positively; adolescents who work hard at sport not only believe they are in better mental and physical condition, they also believe they can succeed in other areas such as their studies. Sports clubs promote positive influence on adolescents' mental and physical conditions and their future expectations toward work and happiness. It can be concluded that participation in organised sports clubs affects the participants in a positive way. 相似文献
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北京市商业体育俱乐部经营现状的研究 总被引：9，自引：1，他引：8
运用文献资料调研、调查研究和数理统计等方法，对北京市商业体育俱乐部的经营问题从微观经济学的角度出发，从经营者和消费者两个层面进行了系统分析。结果表明：北京市商业体育俱乐部的经营规模编小；股份制经济是商业体育俱乐部的主要所有制形式；会员制有利于商业体育俱乐部改善经营管理；有60．6％的商业体育俱乐部不盈利。 相似文献
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跆拳道是新兴的竞技体育项目和时尚的健身方式,深受广大青少年喜爱,跆拳道俱乐部应运而生。北京市跆拳道俱乐部发展势头十分强劲,无论是团体会员还是个人会员在全国都趋于前列,发展状况呈现多元化趋势,俱乐部经营范围、手段、消费群体已趋于稳定,青少年成为参加业余训练或学习的主力军。虽然发展趋势良好,但是在管理上还存在不足之处,相关政策法规滞后,没有一个长远的发展目标。因此,应加强行业管理,采取科学的发展策略,培养出更多的金牌选手大力推进全民健身计划的进一步深入。 相似文献
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基于价值观念的商业健身俱乐部组织文化现状及建设策略研究——以南京市为例 总被引：1，自引：0，他引：1
对组织价值观念的概念及与组织文化的关系进行了界定和阐析,运用CTT文化转换工具对南京市部分商业健身俱乐部组织文化现状进行了测量与分析,梳理出了当前健身俱乐部组织文化的优势及劣势,借鉴已有研究成果,提出了健身俱乐部组织文化的建设策略,希望以此能为促进我国健身俱乐部的可持续发展提供参考。 相似文献
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Ruth Jeanes Ramón Spaaij Jonathan Magee Karen Farquharson Sean Gorman Dean Lusher 《Sport in Society》2019,22(6):986-1004
AbstractInterventions aimed at increasing the participation of young people with disabilities in recreational sport have had mixed success. The authors draw on in-depth interviews with representatives from State Sporting Associations, local government officers and volunteers within community sports clubs in Victoria, Australia, to examine why some sports clubs are unable or unwilling to translate policy ambitions into practice. The findings indicate how by framing disability provision as ‘too difficult’, ‘not core business’ and antithetical to competitive success, community sports clubs are able to resist policy ambitions to modify existing structures and develop more inclusive practice. Greater priority needs to be given to transformational inclusion objectives and challenging ableism if clubs are to structurally progress the development of participation opportunities for young people with disabilities. 相似文献