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1.
移动互联网技术不仅使社交、购物、新闻等移动APP 得到广泛使用,同时也使移动支付变得简单。一方面移动APP 促进用户把线下的商务休闲活动转移到线上,另一方面用户与移动APP之间的交互促成了新的商业营销模式———社交化电商营销。移动互联网环境下商品和用户是一种推荐关系,如何进行社交化电商营销已成为诸多企业共同面临的难题。本文以京东、网易新闻、Facebook为例,介绍一种最新社交化电商营销模式,并在分析国内外模式差异基础上,提出几点关于我国企业未来开展移动互联网社交化电商营销的建议。 相似文献
2.
基于社会化商务的商务模式创新策略：以社会化商务渠道选择策略为例 《科学学研究》2015,33(8):1271-1280
需求低增速、竞争加剧,是经济增长放缓时企业面临的常见挑战。商务模式创新是关键应对措施之一。本文以营销领域的社会化商务渠道选择策略为例探讨了日益重要、基于社会化商务的商务模式创新策略。运用基于主体的计算实验方法和广义虚拟经济使用价值、虚拟价值视角,构建了涉及有限的评价理性、评论影响、渠道价值展现程度等关键因素的社会化商务应用模型。本文提出三种有利于增加销量的社会化商务渠道选择策略：选择倾向高估或能比较理性评价产品价值的客户（率先尝新者）比例较高的渠道;选择有影响力客户比例较高的渠道;可在运用基于主体的计算实验等就渠道使用价值、虚拟价值展现程度对销量的影响进行评估后,再选择能更好地展现产品价值的渠道。并主张如下基于社会化商务的商务模式创新策略：在基于主体的计算实验等复杂性科学研究方法支持下,充分结合评论、分享等互联网社会化活动特点和社会化商务渠道特性来探索有利于提高参与者价值的商务模式。 相似文献
3.
The mathematical model determines how firms can leverage their advantages to increase their market share. Represented as vortex, firms increase their market scope using: marketing expenses strategy, R&D expenditure strategy or price reduction strategy. For an overpriced good, the R&D strategy is required if sector marketing velocity growth is low otherwise the pricing strategy is suited. Conversely, for an underpriced good, the R&D strategy is used when sector marketing velocity growth is high, but when it is low, the pricing strategy is followed. Distance between firms, competitor marketing velocity and related services share contribute or limit these strategies. 相似文献
4.
《Information processing & management》2020,57(2):102153
Social applications foster the involvement of end users in Web content creation, as a result of which a new source of vast amounts of data about users and their likes and dislikes has become available. Having access to users’ contributions to social sites and gaining insights into the consumers’ needs is of the utmost importance for marketing decision making in general, and to advertisement recommendation in particular. By analyzing this information, advertisement recommendation systems can attain a better understanding of the users’ interests and preferences, thus allowing these solutions to provide more precise ad suggestions. However, in addition to the already complex challenges that hamper the performance of recommender systems (i.e., data sparsity, cold-start, diversity, accuracy and scalability), new issues that should be considered have also emerged from the need to deal with heterogeneous data gathered from disparate sources. The technologies surrounding Linked Data and the Semantic Web have proved effective for knowledge management and data integration. In this work, an ontology-based advertisement recommendation system that leverages the data produced by users in social networking sites is proposed, and this approach is substantiated by a shared ontology model with which to represent both users’ profiles and the content of advertisements. Both users and advertisement are represented by means of vectors generated using natural language processing techniques, which collect ontological entities from textual content. The ad recommender framework has been extensively validated in a simulated environment, obtaining an aggregated f-measure of 79.2% and a Mean Average Precision at 3 (MAP@3) of 85.6%. 相似文献
5.
This study examines the creation of innovation-related knowledge in virtual communities visited mainly by lead users. Such communities enable firms to access a large number of lead users in a cost-efficient way. A propositional framework relates lead users’ characteristics to unique virtual community features to examine their potential impact on the development of valuable innovation knowledge. The authors empirically validate this framework by analyzing online contributions of lead users for mobile service innovation projects. The findings indicate that the value of their contributions stems from their ability to suggest solutions instead of simply describing problems or stating customer needs. Lead users’ technical expertise also makes them particularly well-suited to develop new functionalities, but less so for design and usability improvements. The digital context favors the creation of explicit knowledge that can be easily integrated into the development of new products. Finally, contributions given by lead users in a proactive way contain more novel insights than reactive contributions such as answers to community members’ questions. The findings should help managers stimulate, identify, and improve the use of lead users’ input in virtual communities. 相似文献
6.
In recent years, there has been a groundswell of initiatives aimed at providing platforms to share resources among people. Collaborative consumption provides a model for a ‘sharing economy’ where the dominant logic of consumers is resource access rather than ownership. This study examines the nature and development of a variety of collaborative consumption businesses; in particular, we explore how start-up entrepreneurs see the problems of creating a tribal community among customers and users. Interviews were carried out with founders and co-founders of collaborative consumption ventures during 2014–15. The results suggest that these organisations face many common issues. We develop and apply a framework to understand some of these. We find that collaborative consumption entrepreneurs strive to build a tribal community by matching, in an innovative way, supply and demand. This is typically done by co-creating shared commonality, developing scalable electronic platforms, and building trust into platforms using social media to develop proxy social capital. Consequently, by using existing ecosystems of social media, tribal communities can be formed and scaled much more quickly than via traditional marketing approaches. 相似文献
7.
《Information processing & management》2022,59(3):102890
Due to the worldwide accessibility to the Internet along with the continuous advances in mobile technologies, physical and digital worlds have become completely blended, and the proliferation of social media platforms has taken a leading role over this evolution. In this paper, we undertake a thorough analysis towards better visualising and understanding the factors that characterise and differentiate social media users affected by mental disorders. We perform different experiments studying multiple dimensions of language, including vocabulary uniqueness, word usage, linguistic style, psychometric attributes, emotions’ co-occurrence patterns, and online behavioural traits, including social engagement and posting trends.Our findings reveal significant differences on the use of function words, such as adverbs and verb tense, and topic-specific vocabulary, such as biological processes. As for emotional expression, we observe that affected users tend to share emotions more regularly than control individuals on average. Overall, the monthly posting variance of the affected groups is higher than the control groups. Moreover, we found evidence suggesting that language use on micro-blogging platforms is less distinguishable for users who have a mental disorder than other less restrictive platforms. In particular, we observe on Twitter less quantifiable differences between affected and control groups compared to Reddit. 相似文献
8.
伴随着互联网+与体验经济时代的到来,体验营销在网络购物中的作用更加突出,很多电子商务网站日益重视体验营销在吸引消费者方面的作用。以淘宝购物网站为研究背景,基于心流体验视角,分析电子商务网站特征对消费者口碑传播意愿的影响。通过建立理论模型、收集并分析调研数据,结果表明,社会交往性、内容有用性、娱乐休闲性有助于提升消费者网购过程中的心流体验,进而形成网络口碑,而心流体验在不同的网站特征与口碑传播之间起着不同的中介作用。研究结论为电子商务网站有效地刺激消费者口碑传播提供了一定的理论依据。 相似文献
9.
Reza Rajabiun 《The Information Society》2019,35(2):81-94
AbstractAs access to the Internet has become increasingly essential for social and economic participation, public domain Internet measurements have become indispensable for users to validate quality of service their network operator delivers and for policymakers to identify and address gaps in broadband infrastructure. This article evaluates public domain Internet performance measurements available for assessing the state of connectivity and developing universal access service quality standards in Canada. The analysis suggests that different approaches to Internet measurement represent complementary windows into a complex and fast evolving reality of broadband connectivity. Despite their potential shortcomings, large-scale crowdsourced open data network testing platforms have a central role to play in enabling broadband infrastructure policy coordination across different levels of government, empowerment of consumers, and achievement of universal service objectives for quality of service users experience when accessing the open Internet. 相似文献
10.
虚拟咨询企业与图书馆都是借助于网络信息技术向社会提供虚拟咨询服务的组织,两者有很多相似的地方。但是,虚拟咨询企业的发展速度、咨询问题的解决数量都是图书馆所无法相比的。本文通过选取猪八戒威客网和联合知识导航网,对两者虚拟咨询模式进行分析和比较来探讨虚拟咨询企业对图书馆虚拟参考咨询服务的启示,以期能够改善、提高图书馆虚拟参考咨询服务水平。Abstract： The virtual consulting firms and the libraries are all the organizations providing virtual consuhing service for the society with the help of the Internet information technology. There are many similarities between them. However, the development pace of the virtual consulting firms and the number of their solutions to the consulting problems are faster and larger than those of libraries. This paper selects the Zhubajie Witkey and the Collaborative Online Reference Services as examples to draw inspirations from the virtual consulting firms for libraries to learn by analyzing and comparing their virtual consuhing models with a view to improving and upgrading the virtual reference service level of libraries. 相似文献
11.
Seyed Amin Mirlohi Falavarjani Fattane Zarrinkalam Jelena Jovanovic Ebrahim Bagheri Ali A. Ghorbani 《Information processing & management》2019,56(6):102070
The ever increasing presence of online social networks in users’ daily lives has led to the interplay between users’ online and offline activities. There have already been several works that have studied the impact of users’ online activities on their offline behavior, e.g., the impact of interaction with friends on an exercise social network on the number of daily steps. In this paper, we consider the inverse to what has already been studied and report on our extensive study that explores the potential causal effects of users’ offline activities on their online social behavior. The objective of our work is to understand whether the activities that users are involved with in their real daily life, which place them within or away from social situations, have any direct causal impact on their behavior in online social networks. Our work is motivated by the theory of normative social influence, which argues that individuals may show behaviors or express opinions that conform to those of the community for the sake of being accepted or from fear of rejection or isolation. We have collected data from two online social networks, namely Twitter and Foursquare, and systematically aligned user content on both social networks. On this basis, we have performed a natural experiment that took the form of an interrupted time series with a comparison group design to study whether users’ socially situated offline activities exhibited through their Foursquare check-ins impact their online behavior captured through the content they share on Twitter. Our main findings can be summarised as follows (1) a change in users’ offline behavior that affects the level of users’ exposure to social situations, e.g., starting to go to the gym or discontinuing frequenting bars, can have a causal impact on users’ online topical interests and sentiment; and (2) the causal relations between users’ socially situated offline activities and their online social behavior can be used to build effective predictive models of users’ online topical interests and sentiments. 相似文献
12.
本文在阐释社会网络的内涵和网络营销策略演变的基础上,利用社会网络分析软件UCINET对人人网的社会网络进行建模,通过分析网络密度、中心度和小团体等社会网络指标,进而提出基于社会网络分析的网络营销策略,为企业从社会网络关系角度研究网络营销策略提供借鉴。 相似文献
13.
随着互联网的发展,激发虚拟品牌社区中有利于企业的知识创新,成为企业应对动态市场环境而实施创新战略的关键。本文基于C2C与B2C虚拟品牌社区中用户探索性/应用性学习和用户创意组合管理的视角,构建了激发有利于企业知识创新的理论模型。实证发现:C2C与B2C虚拟品牌社区会对用户探索性/应用性学习方式产生差异影响,相对于B2C虚拟品牌社区有利于用户的应用性学习,C2C虚拟品牌社区倾向于用户的探索性学习,而探索性学习更有利于激发用户知识创新能力;进一步,用户知识创新能力对激发用户产生有利于企业知识创新的作用并不显著;但是,用户创意组合管理在用户知识创新能力对激发有利于企业知识创新的关系中起到显著的正向调节作用。本研究为企业实施用户知识管理创新战略提出了有价值的启示。 相似文献
14.
Andrea L. Kavanaugh Debbie Denise Reese John M. Carroll Mary Beth Rosson 《The Information Society》2013,29(2):119-131
Communities with high levels of social capital are likely to have a higher quality of life than communities with low social capital. This is due to the greater ability of such communities to organize and mobilize effectively for collective action because they have high levels of social trust, dense social networks, and well-established norms of mutuality (the major features of social capital). Communities with “bridging” social capital (weak ties across groups) as well as “bonding” social capital (strong ties within groups) are the most effective in organizing for collective action. People who belong to multiple groups act as bridging ties. When people with bridging ties use communication media, such as the Internet, they enhance their capability to educate community members and to organize, as needed, for collective action. This article summarizes evidence from stratified household survey data in Blacksburg, VA, showing that people with weak (bridging) ties across groups have higher levels of community involvement, civic interest, and collective efficacy than people without bridging ties among groups. Moreover, heavy Internet users with bridging ties have higher social engagement, use the Internet for social purposes, and have been attending more local meetings and events since going online than heavy Internet users with no bridging ties. These findings may suggest that the Internet—in the hands of bridging individuals–is a tool for enhancing social relations and information exchange, and for increasing face-to-face interaction, all of which help to build both bonding and bridging social capital in communities. 相似文献
15.
《Information processing & management》2023,60(5):103454
The struggle of social media platforms to moderate content in a timely manner, encourages users to abuse such platforms to spread vulgar or abusive language, which, when performed repeatedly becomes cyberbullying — a social problem taking place in virtual environments, yet with real-world consequences, such as depression, withdrawal, or even suicide attempts of its victims. Systems for the automatic detection and mitigation of cyberbullying have been developed but, unfortunately, the vast majority of them are for the English language, with only a handful available for low-resource languages. To estimate the present state of research and recognize the needs for further development, in this paper we present a comprehensive systematic survey of studies done so far for automatic cyberbullying detection in low-resource languages. We analyzed all studies on this topic that were available.We investigated more than seventy published studies on automatic detection of cyberbullying or related language in low-resource languages and dialects that were published between around 2017 and January 2023. There are 23 low-resource languages and dialects covered by this paper, including Bangla, Hindi, Dravidian languages and others. In the survey, we identify some of the research gaps of previous studies, which include the lack of reliable definitions of cyberbullying and its relevant subcategories, biases in the acquisition, and annotation of data. Based on recognizing those research gaps, we provide some suggestions for improving the general research conduct in cyberbullying detection, with a primary focus on low-resource languages. Based on those proposed suggestions, we collect and release a cyberbullying dataset in the Chittagonian dialect of Bangla and propose a number of initial ML solutions trained on that dataset. In addition, pre-trained transformer-based the BanglaBERT model was also attempted. We conclude with additional discussions on ethical issues regarding such studies, highlight how our survey improves on similar surveys done in the past, and discuss the usefulness of recently popular AI-enhanced tools for streamlining such scientific surveys. 相似文献
16.
以技术标准为纽带构建创新生态系统,有助于促进系统内协作R&D,优化资源配置,进而提供创新生态系统价值共创的新路径。研究从“产品市场-技术市场”双维联合分析视角,探讨了中国信息产业上市公司营造技术标准化创新生态系统推动企业销售增长的深层次机理。研究发现：营造技术标准化创新生态系统与企业核心技术开发及产品营销行为具有显著的耦合效应。高科技企业营造技术标准化创新生态系统,有助于完善技术依存体系,激发同一技术范式的直接网络效应,推动本企业核心技术向产品转化;技术标准化创新生态系统还通过协调互补配套产品技术关系,激发间接网络效应,有助于强化企业的产品营销效果,推动企业销售增长。 相似文献
17.
Óscar Ferrández Rubén Izquierdo Sergio Ferrández José Luis Vicedo 《Information processing & management》2009
This paper presents QACID an ontology-based Question Answering system applied to the CInema Domain. This system allows users to retrieve information from formal ontologies by using as input queries formulated in natural language. The original characteristic of QACID is the strategy used to fill the gap between users’ expressiveness and formal knowledge representation. This approach is based on collections of user queries and offers a simple adaptability to deal with multilingual capabilities, inter-domain portability and changes in user information requirements. All these capabilities permit developing Question Answering applications for actual users. This system has been developed and tested on the Spanish language and using an ontology modelling the cinema domain. The performance level achieved enables the use of the system in real environments. 相似文献
18.
虚拟咨询企业团队构建探讨 总被引：2，自引：0，他引：2
随着科技的迅猛发展,一种新兴的网络咨询模式———虚拟咨询企业迅速发展起来,但在其提供了更多高效低成本服务的同时,虚拟咨询企业自身存在的诸多问题也一一显现出来。本文就国内虚拟咨询企业的咨询服务进行了分析,针对其目前存在的问题提出了解决方案,即建立虚拟咨询团队这一咨询运作新模式,以期对虚拟咨询企业今后的发展起到帮助、规范和推动作用。 相似文献
19.
Fiona Murray 《Research Policy》2004,33(4):643-659
While science-based entrepreneurial firms are a key feature of the modern economy, our insights into their organization and productivity remain limited. In particular, our understanding of the mechanisms through which academic inventors shape entrepreneurial firms established to commercialize their scientific ideas is based upon a traditional perspective that highlights the importance of human capital. Based on a study of biotechnology firms and their academic inventors, this paper examines the extent and mechanisms through which academic scientists contribute not only human capital but also social capital to entrepreneurial firms. The paper makes two contributions to our understanding of the academic-firm interface: First, it establishes that the social capital of academic scientists is critical to firms because it can be transformed into scientific networks that embed the firm in the scientific community through a variety of mechanisms. Second, the paper argues that an academic inventor’s career plays a critical role in shaping his social capital, thus scientific careers mediate the networks and potential for embeddedness that an academic inventor brings to a firm. Specifically, the foundations of an academic’s social capital can be traced to two sources: The first element that the firm may leverage is the academic’s local laboratory network—a network to current and former students and advisors established by the inventor through his laboratory life. The second form of social capital is a wider, cosmopolitan network of colleagues and co-authors established through the social patterns of collaboration, collegiality and competition that exemplify scientific careers. These findings suggest that scientific careers are central in shaping an academic’s social capital which can be translated into critical scientific networks in which entrepreneurial firms become embedded. 相似文献
20.
INO是一个以互联网为介质、信息丰富、无缝、快捷、跨边界的收集、传播和响应市场信息的过程。它给企业带来目标营销计划的有效执行、顾客服务的改善、营销成本的降低等方面的直接利益，进而间接地提高企业总体经营绩效。因此渴望通过卓越的营销活动提高经营绩效的企业应该执行INO过程。 相似文献