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1.
Andrew Chitty 《Curator: The Museum Journal》2011,54(4):413-418
Abstract Film archives offer unique opportunities for co‐curation between collections‐based institutions and members of the public. By making available source materials and the tools to manipulate them, institutions can work with the public to develop new interpretations of their collections as well as to tap into the remixing and sharing cultures of social and digital media. Digital co‐curation projects can develop relationships with audiences that many institutions find difficult to engage, developing alternative narratives and reclaimed histories. This paper describes the evolution of an approach to co‐curation and the tools and strategies needed to engage users. It focuses on London Re‐Cut, a project to remix London’s film history, drawing on material from 11 film archives across the city. Projects such as London Recut suggest that audiences have both the enthusiasm and the skills to open up this radical “remix” approach to interpretation. 相似文献
2.
《图书馆管理杂志》2012,52(3-4):294-303
ABSTRACT Academic special collections librarians have made great strides in making their collections discoverable and accessible to a wide audience. This article examines use of special collections departments and the many kinds of outreach librarians undertake to increase access to and knowledge of their collections, including creating electronic finding aids, digitizing material, collaborating with faculty, increasing participation in instruction and reference, and using exhibits, social media, and relationships with community partners to further the mission and goals of the library and the college or university. The article uses the University of Illinois at Chicago Special Collections Department as a case study. 相似文献
3.
《The Journal of Academic Librarianship》2020,46(5):102188
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing. 相似文献
4.
利用结构方程模型分析社会化媒体营销影响因素——以“开心网”为例 总被引：2，自引：0，他引：2
5.
《Government Information Quarterly》2022,39(4):101755
Government entities utilize social media to communicate with primary, secondary, and tertiary constituents. The microblog Twitter serves as a rapid and inexpensive means of communication, allowing municipal governments to reach a large and diverse audience with limited time or resource costs. Lacking in the existing research are examinations of whether governments are using social media outlets like Twitter as strategic communication tools or merely as ad-hoc communication outlets. By applying the Barcelona Principles 3.0 as the theoretical framework, this study explores whether U.S. municipalities measure and evaluate their Twitter activity as part of a formal communications process informed by modern public relations standards, an whether differences in municipal resources and demographics predict the integration of social media measurement and evaluation. The results suggest that while formal communication plans are reported to exist, there is not a sufficient presence of goals, policies, procedures, and metrics to consider Twitter a formal, strategic communication tool for participating municipalities. Total population and the administrative role of the social media account manager were also found to impact the perception of defined procedures and specific assessment metrics. Though these results suggest a lack of formal integration of social media measurement and evaluation, more research is needed to explore the factors which may impact this situation. 相似文献
6.
Sunghae Ress 《The Reference Librarian》2013,54(1):52-58
This article explores ways to increase access and usability of special collections by leveraging the value of open access and the value of collaboration. Tools that enhance discovery of special collections through the Internet, contextualize, and actively engage the user such as BibilioBoard, Historypin, and Augmented Reality can be an integral part of a strategy to increase access to special collections. More importantly, reference librarians can play a key role in facilitating discovery and access by including special collections in reference searches and by expanding their collaborative and liaison activities. 相似文献
7.
Gary Hanson Audrey Wagstaff Cunningham Rekha Sharma J. D. Ponder 《Mass Communication and Society》2013,16(5):584-607
Considerable research over the years has been devoted to ascertaining the impact of media use on political cynicism. The impact of the Internet has been difficult to assess because it is not a single monolithic medium. For example, the 2008 presidential campaign was the first presidential campaign in which popular social networking sites such as Facebook, MySpace, and YouTube were widely available to voters. Therefore, the campaign offered the first opportunity to explore the influence of these social media on political cynicism. In this study, we examined whether the use of such social media influenced political cynicism. We also considered the influence of user background characteristics (e.g., self-efficacy, locus of control, political orientation, demographics, and influence of family and friends), motives for using social media for political information, and users’ elaboration on political content. Several individual differences were stronger predictors of political cynicism than was social media use. In fact, social networking use was a negative predictor of political cynicism. Results supported uses and gratifications’ notions that the influence of social media on political cynicism is more attributable to user background and media-use differences than to sheer use of these popular sites. 相似文献
8.
Stopping sexual violence has become a key issue in the public and media agenda. This study examines the role of social media and bystander intervention in predicting an individual’s willingness to engage in collective action against sexual violence. Two surveys were conducted in fall 2014 and early 2015 examining young adults’ views of social networking sites, rape culture, and collective action. Results indicated that gender and bystander intervention were key predictors of willingness to engage in collective action, along with the privacy concerns of social network users. Views supporting rape culture were found to have a negative association. Implications are discussed. 相似文献
9.
《The Journal of Academic Librarianship》2023,49(2):102678
The article presents the results of a quantitative comparative analysis of the activity of 59 Polish public university libraries on the social networking site Facebook (2009–2022). The study aimed to assess the use of Facebook by university libraries of different types and to evaluate the popularity of the content shared by these institutions based on the number of posts shared and the users' reactions to them. Fanpage Karma, a commercial online tool for monitoring social media monitoring was used to collect and statistically analyze the data from individual fan pages. The findings showed that overall, the degree of social media activity was not dependent on the type of library. Although the existence of Facebook is not new in the area of social networking, its use in Polish libraries has not yet become widespread. The phenomenon of the lack of library fan pages on social media is worrying given that several of these tertiary level libraries had no fan pages on any kind of social media. Nevertheless, for those that had a Facebook fan page, it was discovered that it was one of the primary tools for communicating with users, promoting library and information services, and other library activities. 相似文献
10.
Individuals frequently engage in self-presentation via social media and can subsequently receive various simple communicative cues (paralinguistic digital affordances; PDAs) from which they may determine the success of their self-presentation, including Likes and Upvotes. Previous research has found these communicatively abstract one-click cues are interpreted idiosyncratically when received, but the quantity received matters to users in determining whether a post is “successful.” The present work probes explanatory mechanisms behind the use of PDA responses as a metric of self-presentational success, deriving hypotheses from social comparison theory, social penetration theory, and expectancy violations theory. Results from a survey (N = 255) reveal that social comparison and communicative reciprocity provide explanatory power regarding the threshold of Likes and Reactions to a Facebook post needed to consider a post successful. 相似文献
11.
[目的/意义] 探索数字环境下研究型图书馆特藏建设的新内涵与新形式,分析海外研究型图书馆特藏建设的规划与实践情况,梳理总结发展经验及策略,为国内图书馆特藏建设提供参考借鉴。[方法/过程] 通过对18所英美研究型图书馆战略规划调研,梳理分析研究型图书馆特藏建设的发展方向及支撑科研的要素;从战略规划文本中提炼行动要点;根据特藏建设报告总结在国内的适用性经验,并在此基础上对中国科学院文献情报中心的满铁特藏提出规划方案。[结果/结论] 在数字化环境下,特藏不仅涵盖传统珍稀资源,亦包括具有独特价值的特色资源。英美研究型图书馆重新定位特藏价值,在馆藏规划、馆藏数字化、空间设置、展示与传播、深度融入教学科研等方面对特藏进行整合,合作与服务的理念值得借鉴。针对特藏案例,发现问题,并提出适用性解决方案。 相似文献
12.
《Government Information Quarterly》2023,40(3):101835
The widespread adoption of social networking sites has made these platforms useful for governmental and non-governmental organizations (NGOs) to disseminate diplomatic messages and engage with their audience. However, it is unclear whether “top-down” or “bottom-up” approaches to diplomacy are more conducive for generating user engagement during armed conflicts. This study compares the reception of diplomatic messages from leading governmental and non-governmental organizations during the operation “Guardian of the Walls” (May 2021) in Israel/Palestine in terms of user engagement on social media. We found that diplomatic messages from governmental organizations generated significantly more user engagement than diplomatic messages from NGOs, even when normalized for the number of followers. Additional variables, such as the media format (photo/video vs. link/status), the language of the message (informal vs. formal), and the tone of the message (positive vs. not positive), also predicted (to a lesser extent, through direct or interaction effects) user engagement with diplomatic content. 相似文献
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14.
Shaharima Parvin 《International Information and Library Review》2017,49(3):237-247
The primary objectives of this research article are to explore the concept of communication tools using Facebook, and to evaluate the performance of the East West University (EWU) Library Facebook page as a communication tool. The EWU Library Facebook page uses a variety of strategies and techniques to engage with its patrons. The author's intention is to examine this library Facebook page, which is explored using a case study method. This article also focuses on how Facebook facilitates collaborations between the library and the patron's community, as well as the implications for academic libraries in the future. This case study reviews the literature on the use of social networking while focusing on Facebook as a communication tool and engaging libraries in social networking. The article emphasizes the author's experience of working in an academic library to identify the main trends in providing services based on posting various topics through the Facebook page of the EWU Library, Bangladesh. The numerous issues in adapting Facebook as a communication tool and an exploration of the opportunity and drawbacks of the use of the Facebook application in academic libraries are also discussed. 相似文献
15.
In 2009, the departments in the executive branch of the U.S. federal government received the presidential marching order to “harness new technologies” in order to become more transparent, collaborative and participatory. Given this mandate, this article sets out to provide insights from qualitative interviews with social media directors to understand the factors that influence internal adoption decisions to use social media applications, such as Facebook, Twitter, or blogs. Three distinct factors influence the adoption decisions of social media directors: information about best practices in their informal network of peers, passive observations of perceived best practices in the public and private sector, and “market-driven” citizen behavior. The resulting adoption tactics include: (1) representation, (2) engagement, and (3) networking. The findings point to the need for higher degrees of formalized knowledge sharing when it comes to disruptive technology innovations such as social media use in highly bureaucratic communication environments. Recommendations based on the lessons learned are provided for practitioners and social media researchers to develop social media tactics for different organizational purposes in government. 相似文献
16.
The article analyses the social media activity around two genre fiction titles published in the UK. The research is focused on the platforms Twitter and Facebook as they are the sites currently most used as marketing tools by the publishing industry. Over 10,000 social media posts were collected and categorised to create a timeline of social media activity for two case studies. The findings were then compared to sales data from Nielsen BookScan to give an understanding to the value of social media marketing in the publishing industry. The findings show that social media is most effective as a marketing platform when there is already an established community, allowing publishers to converse with readers. While social media is less effective at marketing new books written by debut authors with no existing readership, it is none the less an important tool in the marketing plan as it provides a platform to engage with readers around significant events. 相似文献
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18.
Digitized special collections and institutional repositories present unique challenges to libraries struggling to identify marketing strategies that will entice patrons to these services. These collections, which do not have the same mass appeal as full-text articles or author book readings, still must attract use. This case study explores an academic library’s attempts to actively market its digital special collections. They advertised their collections via published marketing materials, a library services fair, and a photography contest. The results were that high-quality, intense, marketing for a general population does not work for specialized digital collections because the subject areas are too narrow for general interest. The scope of the audience was also misplaced since the collections had a greater market outside the university than with the local students. The authors looked at digital special collections that were successful to see what worked to market collections to outside users. They found that collections that were connected to external resources that were affiliated with different interest groups were successful with minimal marketing. The method of linking collections to Wikipedia was identified as a simple and effective method that was more effective than linking the collection to more niche sites. The authors conclude that academic libraries should utilize more focused, community-connecting approaches in order to engage the specialized patrons of digital special collections. 相似文献
19.
Nathaniel King 《The Reference Librarian》2013,54(2):138-155
This study assesses the reference collection management practices and strategies used in the reference departments of academic members of the Association of Research Libraries (ARL). Librarians who participate in the management of the humanities and social science reference collections within ARL member libraries responded to an online survey about collection development policies, acquisition processes, collection use, weeding, and marketing of their reference collections. The results of this survey suggest that a large percentage of academic ARL member libraries are weeding their collections regularly, measuring use of the print and electronic reference collection, and moving decidedly toward electronic reference materials. 相似文献
20.
《Government Information Quarterly》2022,39(3):101686
Police departments increasingly use social media for enhancing their relationships with citizens. However, little is known about how specific characteristics of police-initiated messages affect whether and to what extent citizens engage with the former. This study looks at 11 large police departments using Twitter in Germany. Based on a multimethod approach, it explores the effect of content type and two emotional elements (i.e. arousal and valence) of tweets on different dimensions of citizen engagement. The latter is measured as observable online behavioral responses to police tweets in form of likes, comments, and retweets. The results suggest that emotional arousal (i.e. the emotional intensity of a tweet) plays a key role in triggering all forms of citizen engagement, while emotional valence (more specifically, the negativity of a tweet) largely shows no effect. Moreover, the impact of content type (informative versus interactive) varies across the different engagement dimensions. 相似文献