共查询到20条相似文献，搜索用时 62 毫秒
1.
2.
我国社交媒体迅速崛起,且影响力也呈现出了逐渐提升的态势,并在我国数字媒体中扮演着越来越重要的角色。在这一背景之下,社交传播模式则由此发生了较大改变。本文从现阶段我国社交媒体发展的实际情况出发,充分结合社交平台自身属性,对短视频传播展开了详细阐述,同时对传播中所涉及的各项传播要素的内在关联进行分析,并在此基础上对社交平台的短视频传播逻辑进行探索,以期作为同类社交平台短视频发展研究的补充。 相似文献
3.
4.
对于基于微信平台的视频号来说,强社交属性对其视频化发展有一定限制,但它也具有差异化发展的可能。视频号可以在以下几方面争取突破:开辟视频新闻发展的“第三条”道路;以直播营造多样化的公共空间;提高知识生产的“浓度”与“海拔”;打造适合老年用户的“新电视”与“新社交”;建构视频化的新生存空间。在视频化的方向下,平台还需要通过活动或“模因”的示范来推广产品,培育平台独有的文化基调与基因,在宏观上进行生态调节。 相似文献
5.
论科技期刊微信公众平台的用户思维构建 总被引：1，自引：0，他引：1
为促进科技期刊融合发展,提高科技期刊传播能力,本文通过对国内百余个科技期刊微信公众号跟踪研究,发现当前我国科技期刊微信平台普遍存在“信息推送频率过低”“内容学术价值不高”“服务项目设置过少”等诸多问题,其弊病源于缺少用户思维,未能真正从用户需要着手设定服务方式和推送服务信息,从而导致微信传播流于形式、效果欠佳.我国科技期刊微信平台传播必须从科研工作者的实际需求出发,准确定位微信平台传播功能,做好内容推送和其他服务工作,通过打造极致的用户体验提高传播效果,进而提高科技期刊本身的传播力和影响力. 相似文献
6.
近年来,微信公众平台整体流量呈下降趋势,微信公众号之间的竞争愈发激烈,科技期刊微信公众号应该在运营策略方面做出相应调整,才能不断提升传播力和影响力。本文对“金属加工”等10个典型样本公众号的信息传播效果进行了量化分析,认为在新形势下,科技期刊微信公众号要抓住机遇,扩展思路,始终坚持专业的内容定位,加大热点选题的策划力度,不断提高原创内容比例,大力推进视频等多媒体内容建设,在提升自身能力和运营效率的同时,不断拓展微信公众号的应用空间,才能在激烈的竞争中走在前列。 相似文献
7.
李珩 《图书馆理论与实践》2023,(3):110-115
文章聚焦社交媒体平台、短视频平台、网络视频节目中的古籍阅读推广工作,分析不同平台的古籍传播现状以及传播效果,并对各平台古籍阅读推广工作存在的问题和改进策略进行了梳理和分析。研究发现,新媒体平台上的古籍阅读推广具有较强的互动性和较高社会影响力,微信平台古籍阅读推广原创内容丰富、更新速度快;短视频平台推广内容呈现年轻化、多元化的特点;网络视频节目制作精良,将古籍推广寓于故事化表达。研究认为图书馆应增强跨界合作,以更好地借助新媒体为读者提供古籍服务。 相似文献
8.
短视频传播已成为传统媒体转型新媒体的重要抓手，通过各类商业媒体和社交媒体搭建的传播平台，网络用户不仅可以获得海量的短视频信息，还能成为创作者和传播者。新媒体的高速发展倒逼传统媒体必须开展融合转型，利用抖音、快手及微信平台的短视频功能，实现主流媒体新闻信息的短视频化，已经成为当前新媒体环境下的转型主流模式。但受到采编思维和传播模式的限制，传统主流媒体在内容娱乐性、传播互动性和选题开阔性等方面，还存在诸多的不足。本文以山东青岛市广播电视台创办的视频号“弄潮+”为研究对象，探索广播电视媒体应如何转型短视频传播，重塑短视频时代的主流传播影响力。 相似文献
9.
移动互联网的高速发展和多样化移动终端设备的出现为主流媒体带来机遇与挑战,人民日报搭乘短视频蓬勃发展的快车,率先进驻抖音短视频平台。研究新时代主流媒体短视频传播策略,具有一定的现实意义。“人民日报”抖音号作为主流媒体短视频的成功典范,其传播策略紧扣移动互联网时代高速发展和多样化移动终端的特性。本文采用随机抽样与定量分析相结合的研究方法,选取“人民日报”抖音号发布作品中具有代表性的个例,总结出“人民日报”抖音号短视频作品具有“正能量的主题选择”“平民化视角”“共情式呈现”三大特征。进而将其置于“5W”视角下考察,得出主流媒体短视频传播必须遵循的三大策略：明确主流媒体的定位、创作高质量视频内容和密切关注受众需求。 相似文献
10.
对科技期刊新媒体中的视频(以短视频为主)进行总结分类,分析科技期刊和视频结合的现状,以《测绘科学》等期刊为例,探索其发展的规律及实践过程中遇到的问题,并对视频学术传播的未来做展望和思考。在学习当前期刊短视频相关的部分文章和总结实践的基础上,对科技期刊新媒体的视频内容做些探讨。从具体实践中将常用的学术视频分为7个类型,并举实例进行分析。视频,尤其是短视频可以在某种程度上实现学术成果传播的最大化,同时扩大期刊影响力,是科技期刊宣传的一种良好途径。建议科技期刊在条件允许的情况下,尝试视频方式拓宽宣传渠道,拓宽文章的传播途径,提升期刊品牌影响力。 相似文献
11.
《Slavic & East European Information Resources》2013,14(1-2):123-143
ABSTRACT The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed. 相似文献
12.
Jon C. Giullian 《Slavic & East European Information Resources》2013,14(3):278-284
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire. 相似文献
13.
Nadia Zavorotna 《Slavic & East European Information Resources》2013,14(1-2):90-96
The author describes the Slavic Humanities Index, a bibliographic database of scholarly and cultural articles on subjects including history; literature; language teaching; linguistics; philosophy; ethnology; performing arts; and cultural, borderland, and regional studies. She discusses its development, its current form and functionality, and plans for the future. 相似文献
14.
《Slavic & East European Information Resources》2013,14(2-3):69-88
SUMMARY This article discusses Jewish book publishing in most of the Soviet Union's successor states after 1990. All publications on Jewish history, culture, traditions, and religion (Judaism) are included under this rubric. In addition to scholarly and educational publications, fiction translated from Yiddish and Hebrew, and “Russian-Jewish literature” are also included. The author provides statistics and discusses basic themes, linguistic issues, and problems encountered in the post-Soviet states. The article lists different publishers and organizations involved in Jewish book publishing. 相似文献
15.
《Journal of Web Librarianship》2013,7(3):169-181
This article describes a study of the two most popular plagiarism-detection software platforms available on today's market—Turnitin (http://www.turnitin.com/static/index.html) and SafeAssign (http://www.safeassign.com/). After a brief discussion of plagiarism's relevance to librarians, the authors examine plagiarism-detection methodology and conduct a review of the current literature regarding plagiarism-detection efficacy. To evaluate detection efficacy for Turnitin and SafeAssign, the authors constructed a brief study in which twenty sample papers containing portions of plagiarized material were submitted to each platform. The results show that Turnitin had the highest overall success at plagiarism detection with an 82.4 percent detection rate. Additionally, both platforms had a combined false-positive detection rate of 16.8 percent. The authors conclude that close review of material suspected of plagiarism is still essential for proper identification. 相似文献
16.
翟中文 《图书馆工作与研究》2011,(9):71-74
本文选择了国内外几个典型的引文数据库,如:美国《艺术与人文科学引文索引》、《社会科学引文索引》、中国的《中文社会科学引文索引》、《中国科技论文引文分析数据库》、中国科学引文数据库等,并对其收录范围、来源文献的学科分布、更新频率等方面进行了比较研究,对今后我国引文数据库的建设提出了一些建议。 相似文献
17.
《Slavic & East European Information Resources》2013,14(1-2):149-154
ABSTRACT The article describes the development and use of the database BAZTECH: Polish Technical Journal Contents. The database indexes Polish-language scientific and technical journals, and is available free-of-charge on the Internet. 相似文献
18.
《Slavic & East European Information Resources》2013,14(3-4):111-125
Abstract The Russian government is exerting increasing control over the country's media, although the media are resisting. This government-media conflict is relevant to Western academics and libraries, because the variety and quality of Russian periodicals is at stake. In addition, if the media are constrained, publishers of books are likely to experience restrictions, too. The difficulties the government is having in controlling the media, however, are a measure of how much Russia has changed. At the same time this conflict is occurring, book publishing is thriving. Official statistics show the number of titles published surpassed even the previous record set in 1977. Planning is in progress to restructure the state book industry sector, including publishing, printing and distribution. Book prices have increased more rapidly than inflation, and postage costs have also increased. Russian Press Service is doing its best to keep its prices to Western libraries down. 相似文献
19.
SUMMARY Describing her experience of establishing an Electronic Document Delivery Service at the library of the Lahore University of Management Sciences (LUMS), the author discusses the various issues, which significantly effect the net cost, delivery time and management process of providing such a service by a library in Pakistan. While presenting multiple options leading to an effective solution, the advantages and disadvantages of each option have been highlighted, and their implications, with particular reference to Pakistani libraries, have been discussed. The various points to be considered by Pakistani Librarians, while selecting a commercial Document Provider, have also been discussed. In the end, the author discusses the potential of using the Electronic Document Delivery facility as a time-saving and cost-effective tool for Resource Sharing among libraries in Pakistan. 相似文献
20.
ABSTRACT No one can predict what document delivery will look like in the future, but librarians must guard patron confidentiality even in an electronic environment. This time it isn't an easily solved problem like finding another way of recording circulation than handwriting patron names onto circulation cards, it is instead the tracking of personal information attached to electronic text supplied by publishers that is a potential violator of patron privacy. Unmonitored in their efforts to protect their intellectual property without considering the rights of their customers, publishers could pose a threat to their customers' privacy, thus limiting their legal right of free access to information. Although encryption technology would appear to provide an answer to the confidentiality problem, it is not a panacea and that must be considered as the National Information Infrastructure is developed. Librarians need to stay alert to the developments in electronic publishing to be sure their concerns for patron privacy continue to be heard. 相似文献