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目前,我国财经类电视节目根据其内容和形式,可分为资讯综合类财经节目、谈话类财经节目、评论类财经节目、故事类财经节目四大类。 相似文献
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目前,我国财经类电视节目根据其内容和形式,可分为资讯综合类财经节目、谈话类财经节目、评论类财经节目、故事类财经节目四大类。 相似文献
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数字电视日益普及的态势下,城市电视台财经节目生存面临着严峻挑战。本文从节目专业、节目设置以及节目经营等方面来探讨城市电视台财经节目应对的方式方法。 相似文献
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随着房地产、股票市场的不断升温,财经节目也获得了快速发展的契机。由于财经节目关注的对象是房产、股票、GDP、CPI等备受老百姓关注的内容,因而成为老百姓了解中国经济走向的重要参考资料。尽管如此,有影响受欢迎的财经节目却很有限,这从财经节目不太理想的收视收听率可见一斑。根据尼尔森的收视调查统计表明,央视晚间《中国证券》的收视率通常只有0．3％,《中国财经报道》也只有0．2％或者0．3％,地方台节目更是如此,有影响力的财经节目寥寥无几,有的被挤到边缘位置。 相似文献
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在大众触媒习惯改变、财经节目受众不断扩大的双重因素驱动下,财经节目基于自身发展的需要,呈现大众化传播的取向。在数字媒体不断蚕食传统媒体地位的同时,也给传统媒体节目带来了全新的发展契机,所谓危机危机,危中也存有“机”,这个“机”就是:如何在数字媒体时代,让看起来“高高在上”的硬核财经,成功实现“软着陆”。这是传统财经节目发展的必然,也是传统财经节目想要在数字媒体时代延续生命力、成功转型的一个方向。诚然,在实现财经节目接地气、大众化传播的过程中,如何有效平衡大众化与专业性,是值得行业思考的问题,也是值得研究的问题,在此背景下,本文对当前国内财经节目大众化发展思路进行简略分析。 相似文献
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析我国电视财经新闻的发展走向 总被引：1，自引：0，他引：1
郑晓丹 《中国广播电视学刊》2006,(Z1):11-12
随着社会主义市场经济的发展和我国加入世贸组织, 受众对财经信息的需求与日俱增,媒体对财经领域的报道量也逐步加大,发展电视财经节目成为必然。但电视与财经的联姻并不是一蹴而就的。广大受众需要什么样的“经济大餐”,电视财经节目能否引起观众的共鸣,必须依据广泛、深入的市场及受众需求调查,努力办好节目,提高栏目收视 相似文献
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在建设小康社会的进程中，地方电视财经节目受众有哪些最新需求呢?经调查发现．随着经济生活和社会文化生活水平的提高，他们对财经节目中具有地域性和接近性的资讯更加渴求，要求财经节目更具责任、见解和新知。在这种形势下，地方财经节目不得不趋向于深度报道，才能有效激活目标受众。 相似文献
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自1985年1月1日央视《经济生活》开播,1997年5月5日央视二套形成以经济节目为特色的格局后,中国的经济(财经)类电视节目逐步走到了种类繁多、形式多样、内容丰富的今天。然而,在所有的财经类节目中,除了以直播的形式为观众提供快捷的财经资讯服务外,几乎都以谈话的形式构建财经专栏和深度报道节目,这其中又以通过嘉宾访谈、记者对话、名家专访等畅谈成功人士酸甜苦辣的财经人物访谈居多。这类财经人物访谈节目对制作的要求与其它专题、纪录片有着细微的差别。本文将以福建广播影视集团人物访谈节目《商界名流》为例,谈谈财经人物访谈技巧。… 相似文献
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全球性金融危机引发了人们对经济信息和经济报道的格外关注,经济报道人才需求问题也凸现出来。本文从对目前我国经济报道存在问题的分析入手,着重就制约经济报道水平的关键性因素——经济报道人才的素质要求和培养方式展开论述,提出可以采用院校内部横向联合培养、院校与财经媒体间订单式培养、财经媒体内部职业培训及新闻学专业硕士学位培养等方式来加快经济报道人才的培养,提高经济报道人才的质量。 相似文献
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《Journal of Media Economics》2013,26(3):183-202
This study examines the impact of media firms' diversification on their financial performance based on the product and geographical diversification activities and performance of the top 26 media firms from 1991 to 2002. The empirical results generally indicate that related product and international diversification contributes to better financial performance. However, excessive diversification, which leads to a high degree of unrelated diversification, might decrease performance. There also appears to be a hurdle level for diversification, prior to which expanding businesses in product and international markets may need considerable investment and produce negative cash flow. Beyond that threshold, dual diversification significantly contributes to increases in cash flow. 相似文献
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This study probes relationships among corporate financial resources, web-based corporate media relations, and media attention to corporations to determine whether online media relations functions as an effective information subsidy in the agenda-building process. It compares the quality of online press rooms of Fortune 500 companies with the number of news articles about those same companies published by five major news outlets in the United States. A causal model was supported predicting that resource-rich companies have better-operating online newsrooms with more diverse informational and interactive components, which in turn generate more news stories about the companies. This result suggests that the effectiveness of corporate Web activities depends on financial and professional resources and contradicts earlier expectations that the dominance of resource-rich organizations in communication would be undermined by the Internet. 相似文献
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由于目前我国传媒上市公司都是剥离、分拆、再整合上市的,其控股母公司往往通过关联交易对传媒上市公司的财务和生产经营决策实施控制或施加重大影响,因此交易往往是不公开、不公平、不合理的,是有损公司价值的。 相似文献
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中国英语媒体传播效果研究 总被引：14，自引：0，他引：14
本文借助实证调查法 ,从正反两方面分析了中国大陆英语媒体的传播效果 ,认为中国英语媒体的发展已取得了很大成绩 ,其作用不可替代 ,但还存在受众定位趋同等问题。文章同时还探讨了中国英语媒体传播效果欠佳的成因———如媒体理念、可信度、非产业化运作以及语言和文化等因素 相似文献
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论中国财经新闻中的富人形象 总被引：1，自引：0，他引：1
本文对国际金融危机期间(2008年1月-2010年3月间)媒介有关富人报道的文本内容和报道框架的分析,勾勒了财经新闻中的中国富人形象,并归纳出媒介在建构有关富人形象时四种主要模式:野蛮生长、个人奋斗、经济原罪和奢侈消费,揭示了媒介报道中崇富、炫富和仇富的社会心理根源,并探讨了媒介选择的客观公正性。 相似文献
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Abstract The impact of financial markets on media management practices is apparent in Canada, where public trading in newspaper company shares has contributed significantly to concentrated press ownership. Fluctuations in newspaper share values have often shaped firm strategies as a result. This paper presents the Southam newspaper chain as a case study of the impact of financial markets on newspaper management practices. Historical analysis is used to show how Canada's oldest and largest newspaper chain, which was known for its commitment to quality journalism and for allowing its local publishers editorial independence, made a fateful decision when it went “public”; with a share issue in 1945. The increasingly widespread ownership of its stock led to Southam's gradual takeover in 1996 by Hollinger Inc., which cut costs and reduced staff chain‐wide. Sale of the Southam newspapers in 2000 to CanWest Global Communications has seen editorial control centralized at company headquarters and partisan support shown for the ruling federal Liberal party, contrary to Southam's founding principles. As a result, the Canadian Senate began hearings into the media in 2003, bringing the possibility of government regulation to reverse the impact of financial markets on the management of media firms there. 相似文献
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本文认为,长期以来,电视媒体的财经频道未能摆脱对娱乐节目的依赖,其原因在于：一方面是由于网络时代受众收视方式的改变,大大增加了培养目标受众的难度;另一方面在于开路频道难以摆脱收视率的围困,以至于财经频道的专业化之路陷入困境． 相似文献
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Kyun‐Tae Han 《Journal of Media Economics》2013,26(2):85-100
This article examines major determinants of interlocking directorates of media companies by applying resource dependency theory. The study found that firms with greater dependence upon advertisers and financial institutions have more representatives of those interests on their boards. Diversified media companies were found to have more attorneys and interlocking directorships with competing firms. 相似文献
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Jaemin Jung 《媒体管理杂志》2013,15(4):237-250
Abstract This study examined the degrees of product diversification of media conglomerates since the Telecommunications Act of 1996 and tested the impact of product diversification of the firms on their financial health. The strategy of related product diversification enables firms to gain market power and synergy effect, then improves financial performance. Based on that assumption, for a sample of 26 media firms from 1996 to 2002, this study conducted a regression analysis to test the hypotheses. The results showed two contradictory curvilinear models. First, revenue, EBITDA and sales growth rates revealed a U‐shaped relationship with diversification. That is, performance decreased as firms shifted from concentrated business strategies to related diversification, but performance increased as firms changed from related diversification to unrelated diversification. On the other hand, financial efficiency variables measuring management effectiveness or profitability (ROS, ROA and ROE) and stock market evaluation (earnings per share) showed an inverted U‐shape relationship. Thus, the unrelated diversification led to a decrease in financial efficiency. 相似文献