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91.
营销组合4P范式的不可替代性 总被引:8,自引:0,他引:8
营销组合范式从4P发展至4C、4R,引起学者的热烈反应和广泛讨论。在前人研究的基础上,将4P、4C、4R从产品、定价、渠道、促销四个方面进行对比,得出4P理论是具有实操性的营销组合工具,能为消费者提供实际的价值方案,更符合营销工具的实质,是营销学不可替代的理论根基。 相似文献
92.
93.
Stephen R. White 《Interchange》2008,39(1):95-117
The thesis of this essay is that globalization is a phenomenon that humankind must be educated for understanding as a process
of global evolution. The new world evolving is being defined as requiring a new sense of collective cooperation amongst the
peoples of the Earth, if we are to continue to exist on the planet. Educators are in the midst of and have an important role
to play in this social and conscious evolution. One of our challenges is to explore the theoretical foundations for framing
a new global education agenda. The assertion is that the theories of global, social, and conscious evolution of 20th century intellectuals and visionaries such as India’s Sri Ghose Aurobindo (1872-1950) and France’s Pierre Teilhard de Chardin
(1881-1955) provide the foundation from which to construct a new global educational perspective. 相似文献
94.
95.
重庆市主城区降雨侵蚀力特征分析 总被引:6,自引:0,他引:6
文章根据重庆市自建气象站以来的降雨过程资料(1954~2001),对重庆市主城区降雨侵蚀力(R)及其特征进行了研究和分析。研究结果表明,研究区降雨侵蚀力主要集中在5月~9月,48年里研究区年降雨侵蚀力值变幅均较大,但从整体上来看,趋势保持平稳,其离差系数Cv和变化趋势系数r值分别为0.65和0.061; 研究区次降雨量与次降雨侵蚀力,月降雨量与月降雨侵蚀力均呈乘幂关系,而年降雨量与年降雨侵蚀力呈现指数关系; 为了解决在降雨资料不足的情况下对降雨侵蚀力的计算,文章利用不同的降雨资料与侵蚀力之间进行相关分析,最终确定了适合研究区的两种降雨侵蚀力简易算法。 相似文献
96.
赫斯特指数的计算过程需要对研究的时间序列数据进行分组,而不同的分组情况对赫斯特指数会产生不同的影响。以深圳股票市场1997-2001年的日收盘成分指数为例,表明组内数据为15个左右时计算的赫斯特指数的可信度较高,但不同的分组方法却不会使结论发生质的变化,仅是量的改变。 相似文献
97.
We investigate the impact of knowledge spillovers and R&D cooperation on innovation activities in three German regions. We begin by estimating the knowledge-production function in order to test for interregional difference with regard to the efficiency of innovation activities. In a second step, we analyze the contribution of spillovers from R&D effort of other private firms and of public research institutions to explain these differences. The inclusion of variables for R&D cooperation in the model indicates that R&D cooperation is only of relatively minor importance as a medium for knowledge spillover. 相似文献
98.
The structure and evolution of industrial clusters: Transactions, technology and knowledge spillovers 总被引:2,自引:0,他引:2
In this paper, we investigate the relationship between location patterns, innovation processes and industrial clusters. In order to do this we extend a transactions costs-based classification into a knowledge-based taxonomy of clusters, along the lines suggested by a critical revision of the main assumptions underlying most of the existing literature on spatial clusters. Our arguments show that the transactions costs approach and the innovation and technological regimes framework are broadly consistent, and that real insights into the microfoundations, nature, and evolution of clusters can be provided by these classification systems. 相似文献
99.
Looking at micro-data on the networks of inventors of a French science university, we investigate whether the kind of cognitive relationships between researchers influences the geography of their collaborations.The hypothesis we test (and confirm empirically) is that academic knowledge diffuses in a restricted geographic area when the connected researchers belong to epistemic communities, whereas communities of practice entail less localised effects. We also show that institutionally mixed research teams do not impede large knowledge diffusion. 相似文献
100.
The purpose of this paper is to examine whether the technical universities have been more successful in facilitating the spillover and commercialization of knowledge. We compare the impact of technical and general universities on the performance of knowledge-based firms. Based on a unique data set consisting of publicly held high technology firms, the empirical evidence suggests that, in fact, firm performance is not influenced by the type of university. Technical universities do not have a differential impact on firm performance from more general universities. 相似文献