数据挖掘技术与客户关系管理的应用综述     

顾晓文 《教育技术导刊》2010,9(2):145-146

客户关系管理是一种管理理念,又是一种旨在改善企业与客户之间关系的新型管理机制。数据挖掘能够对将来的趋势和行为进行预测,很好地支持人们的决策。  相似文献   

英美客户出版研究(一)     

徐汉斯 《出版科学》2010,18(1):87-94

从辨析和阐释客户出版涉及的基本问题入手,讨论英美客户出版的运作模式,包括客户出版的编辑模式、发行模式及业务模式,剖析英美客户出版的投资回报率问题,在此基础上全面、深入地梳理英美客户出版业的发展格局,并预测英美客户出版业的发展趋势。  相似文献   

Pathway to efficacy: Recognizing cognitive behavioral therapy as an underlying theory for adventure therapy     

Mark C. Gillen 《Journal of Adventure Education & Outdoor Learning》2013,13(1):93-102

Abstract

This paper examines information on the histories, definitions, and components of adventure therapy and cognitive behavioral therapy to determine if cognitive behavioral therapy provides a theoretical basis upon which the efficacy of adventure therapy can be judged. It is found that adventure therapy and cognitive behavioral therapy share aspects including transformation of distorted thinking patterns, a focus on current and future functioning, consideration of the interrelationship between the counselor and the client, and understanding the use of stress as a part of the change process. By recognizing cognitive behavioral therapy as the empirically sound, underlying theory for adventure therapy researchers will be able to determine the effective components of therapy in the outdoors.  相似文献   

定制化装备制造企业数字化体系探索与实践     

刘飞香 《科技管理研究》2019,39(7)

在“中国制造2025”、“互联网+”的大背景下,高端装备制造业面临产品规模化定制与数字化战略转型的机遇和挑战。本文基于对高端定制化装备制造企业本质和典型特征的分析,提出一套以客户价值链和产品生命链为纲,研发设计数字化和产品机器人化为龙头,多个信息化系统为基础的高度适配的数字化体系架构,并解析了此体系架构各个部分的内涵和关系,重点阐述以“五维模型”为核心,面向高端定制化装备全生命周期管理的研发设计数字化思路和方案,最后以中国铁建重工集团有限公司数字化体系的规划和建设实践为例,总结了其对高端装备行业的借鉴意义以及未来发展的趋势。  相似文献   

The Perceived Threat and Resolvability of Serial Arguments as Correlates of Relational Uncertainty in Romantic Relationships     

Shaye Morrison 《Communication Studies》2017,68(1):56-71

This study explored the degree to which the perceived threat and resolvability of a serial argument are associated with relational uncertainty in a romantic relationship (i.e., self, partner, and relationship uncertainty). Participants included 147 individuals who were currently in a romantic relationship. Results revealed positive associations between argument frequency and relationship uncertainty, the perceived threat of the argument to the relationship and all three forms of relational uncertainty, and inverse associations between the perceived resolvability of the issue and all three forms of relational uncertainty. Interaction effects emerged for perceived threat by perceived resolvability for self and partner uncertainty, such that the resolvability of the issue diminished the strength of the positive association between the perceived threat of the argument and self and partner uncertainty.  相似文献   

中国咨询企业CRM思想的运用研究     

谢景海  申静 《情报科学》2003,21(10):1110-1112

当今,中国咨询企业正面临着竞争日趋激烈、消费者日益成熟的信息技术发展的市场环境。吸收国外先进管理模式,完成“以客户为核心”的战略转变已是大势所趋。本文通过对CRM系统所蕴含的管理理念和中国咨询企业特点的分析,初步解答了中国咨询企业如何吸收客户关系管理的先进思想,并将这一思想运用到咨询企业管理实践当中这一极具现实意义的问题。  相似文献   

构建基于数据挖掘技术的客户关系管理系统     

俞鸣春  黄江燕  夏小云 《科技广场》2005,(12):51-53

随着企业对客户关系管理的愈加重视，数据挖掘技术已成为实现客户关系管理的重要手段。本文介绍了客户关系管理系统和数据挖掘相关技术，并结合保险业的特点。分析了数据挖掘技术在保险CRM中的应用案例，指出了其商业价值。  相似文献   

An empirical investigation of information sharing behavior on social commerce sites     

《International Journal of Information Management》2016,36(5):686-699

Social commerce sites (SCSs), a new model of social media, provide fertile ground for customers to communicate their opinions and exchange product- or service- related information. Given the significant opportunities related to the use of social media data for customers’ insight, we explore the factors driving information sharing behavior on SCSs. In this paper, we propose and empirically test a comprehensive theoretical model for customer information sharing behavior through analysis of online survey data as well as network and behavioral usage data of over four months from 1177 customers in a SCS. The research model was empirically validated with the use of both subjective and objective data in a longitudinal setting. Our results show that customer information sharing is influenced by both individual (i.e., reputation and the enjoyment of helping others) and social capital (i.e., out-degrees’ post, in-degrees’ feedback, customer expertise and reciprocity) factors. This study contributes to the existing literature by highlighting the role of directed social network in customer information sharing behavior on SCSs. We believe that the results of our study offer important insights to the IS research and practice.  相似文献   

Applying Self-Determination Theory to College Students’ Physical-Activity Behavior: Understanding the Motivators for Physical (In)Activity     

Jennifer Fletcher 《Communication Studies》2016,67(5):489-508

Physical activity is necessary for college students as only 20%–40% engage in the recommended amounts (Office of Disease Prevention and Health Promotion, 2010). This article qualitatively examines college-student motivators and hindrances for physical activity in order to develop effective interventions. Although a primary theory in psychology, Self-Determination Theory relies heavily upon social contexts as catalysts for motivation. Communication can cause both within- and between-person differences in motivation. Findings suggest that college-student motivation is greatly influenced by the communication between themselves, their important relationships (e.g., friends, family, and significant other), and societal pressures. Moreover, findings reveal that college students seem to be more motivated through extrinsic means rather than more autonomous forms of motivation.  相似文献   

The role of relationships and emotions in student perceptions of learning and assessment     

Joanna Crossman 《高等教育研究与发展》2007,26(3):313-327

The paper addresses the way in which participants in a qualitative study drew upon accounts of relationships and emotions in sharing their perceptions of assessment. By first exploring ideas about emotions and relationships in learning and assessment through the literature and subsequently discussing an interpretation of participant narratives, the author suggests that emotions and relationships surrounding past learning and assessment contexts can influence current perceptions of assessment and learning in powerful ways. The study also reveals how students value opportunities to express their beliefs, feelings and emotions during the assessment process. They also expect teachers to balance objectivity in assessment with empathy for those parts of themselves shared in the process. The conclusion is drawn that there are important implications for learning in the emotional response of students to assessment and in the nature of teaching and learning relationships that are worthy of further investigation.  相似文献