Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives     

《International Journal of Information Management》2016,36(3):245-257

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.  相似文献   

颠覆性技术识别方法述评   总被引：1，自引：0，他引：1  

张欣 《图书情报工作》2020,64(17):145-152

[目的/意义] 通过对国内外颠覆性技术概念和颠覆性技术识别方法进行文献梳理,分析存在的问题,提出未来颠覆性技术识别可能的研究视角。[方法/过程] 利用文献调研法归纳总结了6种颠覆性技术识别方法,分析各种识别方法目前存在的优势和不足。[结果/结论] 颠覆性技术识别方法还存在一些弊端,如颠覆性技术分类不明确、特征定量化研究缺乏、现有识别方法中缺乏考虑技术知识之间的关联性,未来研究应该进一步加强颠覆性技术特征研究,并考虑知识之间的关联特征,并且加强从功效性特征数值突破和技术融合视角来识别颠覆性技术,同时,深入挖掘更细粒度的技术主题。  相似文献   

气象档案分级鉴定关键技术与策略分析     

兰平 《兰台世界》2020,(2):81-84

档案分级鉴定是依据科学的原则和标准甄别具有永久保存价值档案之间的价值差异,从而对不同价值的档案施以更为科学的管理、保护和利用[1]。文章是在对档案分级鉴定理论进行充分研究和实践的基础上,提出了气象档案分级鉴定工作的技术关键,总结了气象档案分级鉴定方法,针对馆藏永久档案的分级鉴定策略与难点,提出了解决方法,以便充实和完善气象档案管理工作内容,最大化实现永久气象档案的社会效益,为在全国气象档案领域开展分级鉴定工作提供一种可行的技术思路和有效的技术参考。  相似文献   

高校图书馆读者需求识别方法探析     

叶冬梅  牛卫东 《兰台世界》2020,(2):112-114

从读者角度对国内部分高校图书馆开展的调查进行分析,针对收集高校读者需求信息的三种主要方法,即基于图书馆和数字平台的读者数据挖掘需求信息,使用问卷调查收集读者需求信息,以及采用校内访谈形式捕获读者需求信息,分析三种方法的应用以及优势和局限性,旨在为高校图书馆识别读者需求提供参考。  相似文献   

Application of machine learning techniques to assess the trends and alignment of the funded research output     

《Journal of Informetrics》2020,14(2):101018

Research and development activities are regarded as one of the most influencing factors of the future of a country. Large investments in research can yield a tremendous outcome in terms of a country’s overall wealth and strength. However, public financial resources of countries are often limited which calls for a wise and targeted investment. Scientific publications are considered as one of the main outputs of research investment. Although the general trend of scientific publications is increasing, a detailed analysis is required to monitor the research trends and assess whether they are in line with the top research priorities of the country. Such focused monitoring can shed light on scientific activities evolution as well as the formation of new research areas, thus helping governments to adjust priorities, if required. But monitoring the output of the funded research manually is not only very expensive and difficult, it is also subjective. Using structural topic models, in this paper we evaluated the trends in academic research performed by federally funded Canadian researchers during the time-frame of 2000–2018, covering more than 140,000 research publications. The proposed approach makes it possible to objectively and systematically monitor research projects, or any other set of documents related to research activities such as funding proposals, at large-scale. Our results confirm the accordance between the performed federally funded research projects and the top research priorities of Canada.  相似文献   

高中教师对新课程改革认同感的调查分析     

佟婧 《教育学术月刊》2011,(3):74-77

以新一轮的高中课程改革为背景,通过对哈尔滨市高级中学教师新课程改革认同感的问卷调查,分析了教师对新课程改革认同感的总体情况以及影响教师认同感的主要因素,针对分析的结果提出了增强教师课程改革认同感的建议和对策。  相似文献   

美国学习不良概念的发展、问题及对策   总被引：1，自引：0，他引：1  

刘迎杰  张小将 《外国教育研究》2011,(11):52-56

学习不良概念自提出后一直存在争议。学习不良的正式定义和操作定义都存在一些问题。正式定义处于规定定义的发展水平,缺乏科学定义的两个关键元素——理解性和解释性。操作定义缺乏与正式定义的逻辑联系,变异性太大,在实际使用中也存在一些问题。针对学习不良的定义问题,研究者提出了不同的解决方法。  相似文献   

基于Web的女子体型识别及应用     

张苏豫 《温州职业技术学院学报》2011,11(2):66-68

采用Web模式,建立女子体型识别和应用系统,目的在于生成符合人体尺寸的服装样板,以满足消费者的个性化需求。通过采集江浙地区青年女子体型数据,构建人体数据库;再根据生产服装企业的基本款式,建立基本的样板数据库;利用SVM对个体特征参数进行识别分类,形成个性的服装样板图。该系统通过J2EE架构的网络平台自制软件得以实现,企业应用效果良好。  相似文献   

Looking through the journal Health Psychology:A 29-year review     

胡静  王家奇 《读与写:教育教学刊》2011,(11):3-4,15

Reflected in the journal Health Psychology,various topics concerning the relationship between physical health and psychological as well as sociocultural factors,being investigated on different levels and with kinds of methods,are integrated on the platform provided by health psychology.  相似文献   

基于二次匹配的指纹识别方法的研究     

张航  马军 《唐山学院学报》2011,24(3):88-91

在前人的研究成果的基础上,对指纹识别的各个过程,包括指纹图像预处理、指纹图像特征点提取、指纹匹配等相关算法进行了研究。特别是在指纹图像匹配阶段,为了得到较好的效果,采用了两次匹配的过程,第一次匹配使用传统的基于特征点的匹配方法,能够迅速地去除差距很大的图片和效果较好的匹配图片,而第二次匹配使用了基于可变界限盒的串距离匹配方法,这种方法能够更好地适应指纹图像的非线性形变等情况。通过这样的两次匹配,能够得到比较满意的匹配结果。  相似文献