排序方式: 共有103条查询结果,搜索用时 666 毫秒
81.
电视公开辩论已经成为美国政治传播中的一种重要手段,它们通过精心设计的话语来实现其说服性功能。亚里斯多德把修辞划分为三类,其中就包括以说服为核心的商讨辩论的修辞。通过分析作为实证案例的2000年美国大选中戈尔与小布什的三场电视公开辩论,我们具体探讨两位修选人如何通过情绪法来进行说服,从而达到政治传播的目的,并重点分析了三组对立的情绪及其作为修辞说服手段在政治传播中的应用。 相似文献
82.
“思想道德修养课”的特殊性决定了它的教学效果面临着比其他课程更为严峻的形势和挑战。笔认为,创造教学体系,以大学生的成长需要为依据,加强“修养课”引导力;把握教学点,以点带面,增强“修养课”的说服力,是提高“修养课”教学效果的有效途径。 相似文献
83.
本研究从传播学的视角,结合心理学、社会学和组织行为学等相关理论,立足学生接受,从其实际需求出发,对思想政治教育的有效说服传播进行系统地分析,并有效地把握其中的各个环节,再通过切实引导和氛围烘托达到思想教育的内容真正内化为学生的价值观目的,从而提升高校思想政治教育的针对性。 相似文献
84.
论隐喻在广告语篇中的劝说功能 总被引:2,自引:0,他引:2
熊妮 《通化师范学院学报》2005,26(3):123-125
首先从关联理论出发,对隐喻现象进行了阐释;然后解析了隐喻的劝说功能,它具有三种诉诸形式:理性诉诸、情感诉诸和人品诉诸;最后运用实例分析隐喻是如何在广告语篇中实现其劝说功能的。 相似文献
85.
本文阐述了人文关怀和心理疏导的含义,分析了在高职院校教师队伍中开展人文关怀和心理疏导面临的问题,提出引入EAP项目是一条深化高职院校教师人文关怀和心理疏导工作的可行之路。 相似文献
86.
Videos made by job candidates can be an effective means of promoting their qualifications, thus potentially helping them secure a job. However, little past research has focused on the impact of such videos on reviewers’ appraisals of a prospective candidate. Using Aristotle's means of persuasion as a methodological framework, this study first identified the most sought after candidate attributes identified by hiring firms, then explored the degree to which firm representatives felt two candidate‐generated videos demonstrated these attributes. Findings suggest reviewers deemed the attributes characterised by pathos (emotional connections) as most important and found this quality to be most evident in the videos. As such, videos may provide the means to inject pathos into a job candidate's self‐promotional materials not possible in more traditional application packages. However, while such videos offer advantages over traditional candidate collateral, their potency can elicit strong and sometimes unintended reactions. 相似文献
87.
教师的"教"主要体现在"言传"和"身教"两个方面。以身作则是教师进行身教的前提,学生的学习方向、品德行为乃至思维方式都潜移默化地受教师的影响。教师深入了解以身作则的重要性对教师教学有重要意义。 相似文献
88.
修辞人格是一个与言说者人格紧密相关的重要的西方修辞学概念,从亚里士多德以来的修辞学者就不断地对这一概念进行阐释,再阐释和发展。要彻底了解这一概念,要从提出者亚里士多德研究起。对文本的解读、古希腊的前结构、亚里士多德个人经历的研究以及其作品,特别是《尼各马科伦理学》的参照作用,对促成亚里士多德的修辞人格及其各组成部分的新理解不无裨益。 相似文献
89.
Organizational rhetoric in the prospectuses of elite private schools: unpacking strategies of persuasion 总被引:1,自引:0,他引:1
The way in which private schools use rhetoric in their communications offers important insights into how these organizational sites persuade audiences and leverage marketplace advantage in the context of contemporary educational platforms. Through systemic analysis of rhetorical strategies employed in 65 ‘elite’ school prospectuses in Australia, this paper contributes to understandings of the ways schools’ communications draw on broader cultural politics in order to shape meanings and interactions among organizational actors. We identify six strategies consistently used by schools to this end: identification, juxtapositioning, bolstering or self-promotion, partial reporting, self-expansion, and reframing or reversal. We argue that, in the context of marketization and privatization discourses in twenty-first-century western education, these strategies attempt to subvert potentially threatening discourses, in the process actively reproducing broader economic and social privilege and inequalities. 相似文献
90.
杨涛 《辽宁师范大学学报(社会科学版)》2003,26(1):87-90
这里选取指称这一常见的语言现象,探讨了其修辞功能。通过选取实例,对人称指称、地点指称和社会指称等进行修辞角度的分析,证明了指称在交际中起着重要的作用--诱发合作和劝说,并得出结论--修辞可以通过指称来激发听众的情感进而利用这种情感达到修辞目的。 相似文献