Passive Accomplice or Active Disruptor     

Tamara Witschge 《Journalism Practice》2014,8(3):342-356

Mediatization of politics in the institutional perspective is commonly taken to refer to the interactions between political actors and media actors, where the first become increasingly governed by media logic and the latter become increasingly independent from other institutions. Even though we could picture the relations between the different constituents as a triangle with audience, media and political actors as equally important corners, the institutionalist perspective does not give equal attention to the audience as actor in the process. In this article, I ask to what extent audience participation in news production affects our understanding of the process of mediatization of politics. I discuss both how audience participation can be seen as a challenge to media's role in politics (challenging the current conceptualization of mediatization of politics) as well as how the theory of mediatization can be seen to be confirmed by currently dominant audience participation practices. In the first understanding, we can argue that audience participation challenges independence of institutional media actors (to give more power to both audiences and politicians). In the latter understanding, audience participation can be seen to be governed by the same commercial interests as other media production and in addition that both mainstream and alternative media are subject to search engine logic. This article then calls for a critical examination of our understanding of mediatization of politics to do justice to the multiplicity of logics informing media practices, the multiplicity of actors producing news and, crucially, the interaction between those logics and actors.  相似文献   

National Sporting Pastimes,Spectacles of Sporting Otherness and American Imaginings, 1880–1920     

David L. Andrews  Jacob Bustad  Samuel Clevenger 《国际体育史杂志》2014,31(1-2):224-249

This discussion focuses on how the rise of America's national sporting pastimes, during the period 1880–1920, was inextricably tied to the ambitions and outpourings of American print capitalism and a concomitant congealing of a sense of modern American nationhood. In examining this thematic, we explicate the manner in which American national sporting audiences during the period 1880–1920 were variously constituted through discourses of national and ethnic sporting difference or Otherness. Hence, we examine the popular representation of turn of the century rodeo practices (as narrated through the spectacle of the western showman William Frederick ‘Buffalo Bill’ Cody's Wild West show productions), the position of early-twentieth-century American baseball in relation to other sporting cultures (graphically depicted by Albert Goodwill, or A.G., Spalding's promotional publications, specifically the 1911 America's National Game) and the national and ethnic differences discerned within the global sporting landscape more generally (explicated within the 1919 National Geographic article ‘The Geography of Games’). These performances and representations of ethnic and national sporting Otherness played an important role in re-inscribing and legitimating the (White European American) normative core of American sport culture (as manifest within and through the dominant practices of playing and/or spectating of football, baseball and basketball).  相似文献   

泉州闽南语广播媒体听众调查与广告策略探究——以《刺桐之声》频道为例     

李玉秀 《泉州师范学院学报》2013,31(1):98-102

《刺桐之声》频道是闽南语方言广播的节目,是用闽南乡音、乡情连结海峡两岸的交流平台,具有独特的魅力和深厚的文化底蕴,这是电台与其他广播频道及其他媒介进行差异化竞争的核心资源。本文对频道目前的广播听众人群特征、听众收听行为和广告收听行为进行实证调查研究,充分了解听众需要的产品信息、了解听众能够接受的广告播放频次、时长等信息,对电台的广告经营策略,将有一定的借鉴作用。  相似文献   

基于多媒介的高校品牌网络传播研究     

魏振锋 《浙江工贸职业技术学院学报》2013,(3)

当前网络品牌的观念深入人内心,高校网络品牌塑造和传播的理念逐渐引起重视。高校网络品牌传播可以借助多种传播媒介,通过人际传播、社群传播、大众传播等形式,扩大高校品牌的影响力,并铸就网络口碑。本文在高校网络品牌、传播媒介、网络受众分析的基础上,提出了网络传播系统的构建方法。  相似文献   

Speech and the learning process     

C. H. Woolbert 《Quarterly Journal of Speech》2013,99(1):55-75

The semiotic assumption that language is a system of symbols, signals, or signs minimally entails a commitment to the position that there are two worlds, one linguistic and the ether non‐linguistic, and that they are related by some sort of representation. This essay challenges this view insofar as it purports to account for all language functions. It offers a complementary idea that emerges from the writings of Heidegger, Gadamer, and Buber: that language in spoken conversation is often constitutive, not merely instrumental and representional.  相似文献   

综艺常青树——湖南卫视原创节目《快乐大本营》艺术魅力探析     

罗昕  宋子超  唐苗 《湖南大众传媒职业技术学院学报》2012,(2):5-10,2,121

在国内电视界争先恐后购买海外节目模式的风潮之下,综艺常青树《快乐大本营》提供的最大启示是原创性。深入分析《快乐大本营》每次重大改革的动因和成功的原因可以发现,为满足观众需求和时代变革进行改革是《快乐大本营》原创性的源泉。  相似文献   

电影字幕翻译中功能对等理论应用分析——以电影《冰河世纪3》字幕翻译为例     

陈玉 《哈尔滨学院学报》2012,33(7):68-71

文章以电影《冰河世纪3》翻译为例,试图在奈达的功能对等理论指导下分析电影字幕翻译,介绍译者在功能对等原则的指导下采用的翻译技巧,探索功能对等理论对电影字幕翻译的指导作用。  相似文献   

论健美健身受众的角色定位及其转型促进     

程路明  邓玉 《北京体育大学学报》2009,(12)

健美健身运动人群可分为非受众、准受众和受众几种类型。其中,健美健身受众又分为健身受众、健美受众和竞技选手受众几种水平。不同类型、不同水平的健美健身受众体现着不同的目标追求和动机水平。基于此,文章提出实现健美健身参与人群由较低目标向较高目标水平递进,或促使受众角色意识和角色定位正向性转型以提升运动目标层次与效果的策略和举措。  相似文献   

“人本”视域下的赛场观众管理     

曲天敏  高银花 《山西师大体育学院学报》2009,24(4):4-7

2008年北京奥运会虽已经圆满结束,但有关赛场观众的“人本”管理却是近期研究的热点。时类型复杂多变的观众进行“人本化”管理既是构建和谐社会的需要,也是我国体育事业健康发展的必然要求。对此,研究认为可通过以下几方面进行努力：加强相关知识的宣传,提高群众的认识和学习水平;建立健全法律机制,加强执法力度用以维护“以人为本”理念的落实;对管理者进行业务培训,真正做到人民利益至上;对赛场观众的管理要区别对待,因人而异;满足观众的舍理需求,促进观众的全面发展。  相似文献   

非部落时代的部落团体——现代部族意义统摄下的足球观众群落          下载免费PDF全文

路云亭 《体育科研》2018,(6):48-53

球员、教练、裁判、管理者与球迷是现代足球的五要素,其中球迷的作用至关重要。球迷与戏迷不同,球迷可以深入地影响球员的斗志,还可以间接地主导赛事进程乃至最后的比分。足球有很强的聚会功能。足球如果脱离了大批量观众,就会变成一种隐私性的个人身体修炼技巧,从而导致其异化。足球恰是通过球迷才实现了从个人隐私到大众聚会的功能转换。足球已然成为一种现代神话,而完成此现代神话构建过程的同样是球迷群体。球迷已经成为一种脱离了世俗干扰的群落,他们就像城市里的新型部落人员一样,构建出一种精神性的世外桃源。  相似文献