Métissage on the Airwaves: Toward a Cultural History of Broadcasting in French Colonial Algeria, 1930–1936     

Rebecca Scales 《Media History》2013,19(3):305-321

This article explores the methodological challenges and possibilities of writing a cultural history of broadcasting in French colonial Algeria during the tumultuous decades between the two world wars. In a diverse, multi-ethnic colonial society, how can historians and media scholars evaluate audience reception? What meanings did radio broadcasting acquire in the colonial context? To answer these questions, this article considers the controversies surrounding two culturally hybrid broadcasts produced by Radio-Algiers during the 1930s. A careful examination of the remaining historical record concerning these broadcasts, from newspaper accounts to archival sources, exposes the cultural fluidity that typified everyday colonial life and reveals how radio broadcasting politicized music and oral language in novel ways. Broadcasting—as a purely sonic medium—challenged the classificatory mechanisms of the French colonial state and the racial and ethnic boundaries that undergirded colonial society. In consequence, historical memories of Radio-Algiers and its role during the waning years of the French empire deny the sonic cultural hybridity that flourished over the interwar airwaves.  相似文献   

‘No hugging please,we are Muslims’: Akademi Fantasia,Malay television audiences and the negotiation of global popular cultural forms     

Rosya Izyanie Shamshudeen 《亚洲交流杂志》2013,23(2):142-157

This paper analyses the audience reception of the Malaysian reality television programme Akademi Fantasia (AF), which first aired in 2003 and completed its ninth season in 2011. AF has been an influential pioneer in the national television industry, inaugurating the trend of local reality shows and weathering intense competition from similar shows to remain at the top of the ratings chart over the last decade. Based on the Mexican talent search show, La Academia, Malaysia's AF is a unique hybrid blend of an Idol-style talent contest and Big Brother observational spectacle. The article draws on primary audience research to investigate the ways in which Malay audiences interpret the potentially incommensurable cultural meanings generated within the context of a localised version of a global television format. Chua's concept of ‘identification and distancing’ is employed as a framework to analyse the complex ways in which perceived Malay ‘cultural norms’ assume primacy as interpretative lenses for audience evaluations of the show and measures of its local difference from similar global cultural products. The research also reveals how these cultural norms are themselves being negotiated by the audience as part of the everyday experience of inhabiting coexisting local and global popular cultural spaces. The analysis focuses on audience understandings and pleasure in the programme in relation to fashion and taste; the behaviour of the official judges; voyeurism and conflict in ‘backstage’ coverage; and emotional intimacy onstage in the public performance component of the programme.  相似文献   

Audiences,metaphors, and the Persian Gulf war   总被引：1，自引：0，他引：1  

Benjamin R. Bates 《Communication Studies》2013,64(3):447-463

This paper examines George Bush's Persian Gulf war addresses as a representative anecdote of Bush's campaign to build an international military coalition. The paper argues that in war rhetoric international audiences should be considered. A theorization of the international audience is offered. George Bush's public speeches are then analyzed as they use two metaphoric clusters. The SAVAGE cluster is used to justify a response to Iraq's 1990 invasion of Kuwait. The CIVILIZATION cluster is used to justify an American‐led military response. The metaphoric clusters are shown to be persuasive to the international audience as they are adopted and recirculated by this audience. Conclusions and implications of the interaction of these two metaphoric clusters for future war rhetoric are offered.  相似文献   

Use of an Audience Response System in an Evidence-Based Mini-Curriculum     

Kellie N. Kaneshiro  Thomas W. Emmett  Susan K. London  Rick K. Ralston  Margaret W. Richwine  Elaine Noonan Skopelja 《Medical reference services quarterly》2013,32(3):284-301

ABSTRACT

Since 2002, library faculty at the Indiana University School of Medicine have taught third-year medical students how to retrieve the best evidence from MEDLINE to address their clinical questions. In preparation for their Neurology, Medicine, and Psychiatry clerkships, students attended a review of evidence-based medicine principles and techniques for searching the literature. The session was team-taught by two faculty members, one from the Internal Medicine department and the other from the Library. The librarian reviewed important MEDLINE principles for constructing a good subject search and applying appropriate evidence-based filters. During the clerkships, students were asked to generate clinical questions arising from their patient encounters, searched MEDLINE for the best evidence, critiqued the results, and then applied them back to their patients' care. Library faculty provided individualized feedback on the student searches. A follow-up session two months later reinforced MEDLINE principles, used student searches as examples, and extended the discussion to other evidence-based, point-of-care resources. To add to the interactivity of the follow-up sessions, librarians used an audience response system to measure students' understanding of literature retrieval techniques and to gauge student preferences for information seeking on clinical topics. Overall, the sessions have been well-received by the students.  相似文献   

电影《赤壁》（上）英文字幕翻译策略探析     

黄莉萍 《柳州职业技术学院学报》2008,8(4):102-104

《赤壁》（上）的英文字幕译者从目的语读者的角度出发,灵活运用了缩减、直译、归化等翻译策略,力求用地道、自然的英文来翻译原文,以便读者更好地理解和接受。本文引用该片中的大量译例,着重分析缩减式翻译策略的三种形式（浓缩、压缩性意译、删除）在该片字幕翻译中的运用。  相似文献   

受众意识在我国对外文化传播中的重要性          下载免费PDF全文

陈行舟 《福建工程学院学报》2019,(2):200-204

文化传播是国家发展的要务。传播驱动着翻译对受众产生影响,受众反馈与文化的传播推广联系紧密。以受众为主线,对翻译实践中多元素关联展开梳理,围绕时代需求与传播瓶颈、主体经验差异、文本类型与受众群体关系等方面,阐述当代中国对外传播中受众意识的重要性。事实证明,注重受众反馈,科学分析文本类型,积极依据受众文化背景、认知水平、实际需求等实施动态顺应的翻译策略能有助于提高翻译实效,切实推进对外文化交流。  相似文献   

从受众角度寻找手机电视的市场增长点   总被引：1，自引：0，他引：1  

朱敬民 《新闻界》2009,(3)

本文从受众的角度对手记电视市场的增长点进行了分析.  相似文献   

冰雪体育赛事现场观众的培育     

王淑华  张桂新  鞠明海  佟胜志 《冰雪运动》2013,(5):36-38

加强冰雪体育赛事现场观众培育措施,提升现场观众欣赏水平综合和素养,可以使得观众更好地欣赏冰雪体育赛事,得到美的熏陶和享受,还可以使赛事主办方获得效益,两者相互促进和发展。通过深入分析和研究,认为对冰雪体育赛事信息了解的程度、经济因素、欣赏水平、赛场环境等是影响冰雪体育赛事观众现场观赛的主要因素;提出加大媒体对赛事的宣传力度、实施多种售票模式、提升现场观众的欣赏素养和优化赛场内外环境等培育措施,为竞技体育和群众体育的”双丰收”提供理论参考。  相似文献   

Captive But Mobile: Privacy Concerns and Remedies for the Mobile Environment     

Mihaela Popescu  Lemi Baruh 《The Information Society》2013,29(5):272-286

We use the legal framework of captive audience to examine the Federal Trade Commission 2012 privacy guidelines as applied to mobile marketing. We define captive audiences as audiences without functional opt-out mechanisms to avoid situations of coercive communication. By analyzing the current mobile marketing ecosystem, we show that the Federal Trade Commission's privacy guidelines inspired by the Canadian “privacy by design” paradigm fall short of protecting consumers against invasive mobile marketing in at least three respects: (a) The guidelines overlook how, in the context of data monopolies, the combination of location and personal history data threatens autonomy of choice; (b) the guidelines focus exclusively on user control over data sharing, while ignoring control over communicative interaction; and (c) the reliance on market mechanisms to produce improved privacy policies may actually increase opt-out costs for consumers. We conclude by discussing two concrete proposals for improvement: a “home mode” for mobile privacy and target-specific privacy contract negotiation.  相似文献   

泉州闽南语广播媒体听众调查与广告策略探究——以《刺桐之声》频道为例     

李玉秀 《泉州师范学院学报》2013,31(1):98-102

《刺桐之声》频道是闽南语方言广播的节目,是用闽南乡音、乡情连结海峡两岸的交流平台,具有独特的魅力和深厚的文化底蕴,这是电台与其他广播频道及其他媒介进行差异化竞争的核心资源。本文对频道目前的广播听众人群特征、听众收听行为和广告收听行为进行实证调查研究,充分了解听众需要的产品信息、了解听众能够接受的广告播放频次、时长等信息,对电台的广告经营策略,将有一定的借鉴作用。  相似文献