线上藏品图文布局对观众信息获取的影响——一项眼动研究          下载免费PDF全文

郑霞  程华 《自然科学博物馆研究》2021,(1):16-22

线上藏品不同的图文布局方式会影响观众的注意过程,进而影响观众对相应图文信息的获取效果。本文通过眼动实验,研究了观众浏览藏品页面文物图片与说明文字时上图下文、上文下图、左图右文、左文右图四种页面布局方式对观众注意行为的影响,同时关注了四种形式下观众对页面中所包含的文物大小、形制、纹饰、工艺、历史文化意义等多项信息的获取情况,从而探究线上藏品图文布局对观众信息获取的影响,进而为线上藏品页面的设置提供借鉴,使其更好地以观众的注意特点为导向促进藏品信息的传播。  相似文献   

What makes a youth-produced film good? The youth audience perspective     

Erica Rosenfeld Halverson  Damiana Gibbons  Shelby Copeland  Alon Andrews  Belen Hernando Llorens  Michelle B. Bass 《Learning, Media and Technology》2014,39(3):386-403

In this article, we explore how youth audiences evaluate the quality of youth-produced films. Our interest stems from a dearth of ways to measure the quality of what youth produce in artistic production processes. As a result, making art in formal learning settings devolves into either romanticized creativity or instrumental work to improve skills in core content areas. We conducted focus groups with 38 youth participants where they viewed four different films produced by the same youth media arts organization that works with young people to produce short-form, autobiographical documentaries. We found that youth focused their evaluations on identifying the films' genre and content and on assessing how well the filmmakers' creative decisions fit with identifications of genre and content. Evaluations were mediated by audiences' expectations and seemed to inform judgments of quality and creativity. We hope that our work can inform the design of formal learning spaces where young people are producing narrative art.  相似文献   

勃鲁托斯与安东尼的论辩：西方修辞学受众视角     

翁委凡 《绵阳师范高等专科学校学报》2014,(6):28-31

在《裘力斯·凯撒》一剧中,勃鲁托斯和安东尼在凯撒的葬礼上各自发表演说。正是依靠这场论辩,安东尼成功鼓动罗马民众发动暴乱,粉碎了勃鲁托斯对罗马共和之路的幢憬。借助西方修辞学受众视角,本文将对两位演说者的修辞策略进行对比分析,包括演说篇幅、互动程度、修辞资源与修辞韬晦等四个方面。最后,既然安东尼的成功是由于他遵循“以受众为中心”这一修辞的基本原则,可见西方修辞学受众视角对中国对外宣传的修辞实践具有一定的借鉴意义。  相似文献   

网络视频站点公开数据解读     

葛旭超  陆凯达  王静 《湖南广播电视大学学报》2014,(3):69-75

因为收视习惯的转变,传统收视率统计的方法对于在线点播用户的观察和监测陷入了无能为力的盲区,通过公开数据分析互联网视频用户和观众的收视情况,可以实现对内容平台的评估、对热点趋势的追踪、对收视人群特征的分析,借此对人群倾向和爱好做出判断。  相似文献   

支线可控互动电影的存在价值     

彭茂轩  彭贵川 《宜宾师范高等专科学校学报》2014,(3):104-107

在电影工业基础理论创作趋于成熟的当代,数字化技术给予了影视表现更大的发展空间,将叙事文本创作与电影技术革新进程有机结合在一起,使之与观影者相互交替控制的游戏化电影体验成为可能。支线可控互动电影使观众成为电影的真正主人,并将通过运用科技技术成果推动新一轮电影叙事的革新。  相似文献   

农业科教电视如何贴近受众简     

王慧敏 《湖北广播电视大学学报》2014,(1):91-92

农业科教电视节目存在着收视对象过于宽泛、忽视某些受众、受众参与度低等问题,创作者应该正视和了解受众的需求、进行更细致的分众定位等,才能改善这种状况,使节日更贴近受众.  相似文献   

新兴产业报道如何以算法思维细分受众     

王峻峰 《传媒观察》2021,(1)

新兴产业已成为中国经济结构调整的最新着力点,未来还将长期持续。但同其他经济报道相似,新兴产业报道领域也一直面临着信息数量与质量两方面供不应求的困境。以今日头条等为代表的互联网新媒体借助创新的推荐算法,实际上遵循了大众传播的本质规律,有效实现了信息供求双方的精准匹配。新兴产业报道的传播者,尤其是传统媒体,亟待深刻认识并充分借鉴之,真正将专业人才资源与信息渠道优势转化为市场优势。这也是传统媒体深化改革、重塑市场竞争力的一种现实尝试与示范。  相似文献   

National Sporting Pastimes,Spectacles of Sporting Otherness and American Imaginings, 1880–1920     

David L. Andrews  Jacob Bustad  Samuel Clevenger 《国际体育史杂志》2014,31(1-2):224-249

This discussion focuses on how the rise of America's national sporting pastimes, during the period 1880–1920, was inextricably tied to the ambitions and outpourings of American print capitalism and a concomitant congealing of a sense of modern American nationhood. In examining this thematic, we explicate the manner in which American national sporting audiences during the period 1880–1920 were variously constituted through discourses of national and ethnic sporting difference or Otherness. Hence, we examine the popular representation of turn of the century rodeo practices (as narrated through the spectacle of the western showman William Frederick ‘Buffalo Bill’ Cody's Wild West show productions), the position of early-twentieth-century American baseball in relation to other sporting cultures (graphically depicted by Albert Goodwill, or A.G., Spalding's promotional publications, specifically the 1911 America's National Game) and the national and ethnic differences discerned within the global sporting landscape more generally (explicated within the 1919 National Geographic article ‘The Geography of Games’). These performances and representations of ethnic and national sporting Otherness played an important role in re-inscribing and legitimating the (White European American) normative core of American sport culture (as manifest within and through the dominant practices of playing and/or spectating of football, baseball and basketball).  相似文献   

Does the Great Firewall Really Isolate the Chinese? Integrating Access Blockage With Cultural Factors to Explain Web User Behavior     

Harsh Taneja  Angela Xiao Wu 《The Information Society》2014,30(5):297-309

The dominant understanding of Internet censorship posits that blocking access to foreign-based websites creates isolated communities of Internet users. We question this discourse for its assumption that if given access people would use all websites. We develop a conceptual framework that integrates access blockage with social structures to explain Web users’ choices, and argue that users visit websites they find culturally proximate and that access blockage matters only when such sites are blocked. We examine the case of China, where online blockage is notoriously comprehensive, and compare Chinese Web usage patterns with those elsewhere. Analyzing audience traffic among the 1000 most visited websites, we find that websites cluster according to language and geography. Chinese websites constitute one cluster, which resembles other such geolinguistic clusters in terms of both its composition and its degree of isolation. Our sociological investigation reveals a greater role of cultural proximity than access blockage in explaining online behaviors.  相似文献   

大学生线上观看CBA联赛满意度影响因素研究     

孙晨宾  孙金蓉 《体育科技文献通报》2022,(1)

以通过网络媒体观看过CBA的大学生为调查对象,采用文献资料法、数理统计法和结构方程模型分析法,探讨其线上观看CBA满意度的影响因素。构建出包含4个潜在变量、6个构念潜在变量和24个观测变量的CBA联赛线上观众满意度模型,研究结果显示:在潜变量中,观众期望对观众满意度影响程度最大,其次是直播感知质量;6个构念变量中,直播服务期望比赛事本身期望、视觉质量比互动质量、产品价值比体验价值影响程度显著;观众满意度4个指标中,“我经常观看CBA”对观众满意度的影响程度最大。  相似文献