Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective     

《Sport Management Review》2020,23(5):824-837

The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.  相似文献   

Student success pocket-graphic: a mountain of data transformed     

Karen Briere  Kelly Drifmeyer 《Public Services Quarterly》2020,16(1):48-58

Abstract

How does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success.  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

Social media for the community college library     

Michael Rose 《College & Undergraduate Libraries》2020,27(1):45-49

Abstract

This article summarizes the experience of a multi-campus urban community college library developing and managing a social media presence. The author describes the organization of social media efforts, institutional rules that affect implementation of social media, developing themes for content, and other considerations.  相似文献   

企业商务网站评价体系的理论研究   总被引：15，自引：0，他引：15  

韩洁平  王欣 《情报科学》2004,22(12):1484-1486

本文讨论了企业商务网站建设评价的目标，构建网站评价体系的功能、原则、难点。以及评价指标的具体选择等方面问题，并建立了三层企业商务网站指标体系。  相似文献   

绿色贸易壁垒下我国企业绿色营销问题研究   总被引：23，自引：0，他引：23  

刘凤军  吴琼琛 《中国软科学》2005,(1):71-77

经济全球化和贸易自由化使得关税壁垒和传统的非关税壁垒作为贸易保护手段的作用逐渐减弱．绿色壁垒正日益成为发展中国家对外贸易的严重障碍。企业唯有开展绿色营销，寻求内部资源能力与外部环境的动态平衡，才有可能获得生存、发展并壮大。文章从绿色壁垒的相关分析入手，对我国企业绿色营销的发展现状及成因进行系统全面的分析，并由此提出我国企业实施绿色营销打破绿色壁垒的战略构想和对策建议，以期为我国企业借助绿色营销增强国际竞争力提供决策支持。  相似文献   

用层次分析法评测联想、海尔、戴尔(中国)三家企业网站   总被引：4，自引：1，他引：4  

韩洁平  王欣 《情报科学》2003,21(12):1289-1292,1301

本文依据美国评价电子商务网站的权威标准，对联想、海尔、戴尔三家企业的商务网站进行了调查分析，形成综合调查报告。然后通过层次分析法对三家企业网站做了对比分析，得到了具有理论指导意义和现实应用价值的结论。  相似文献   

高新技术企业市场定位问题与对策     

郭延飞  姬雄华 《技术与创新管理》2007,28(1):84-86

我国高新技术企业普遍存在市场低端同质定位问题,对国家、企业与消费者都极为不利,从高新技术企业市场营销角度,分析造成高新技术企业市场低端同质定位原因,并提出对策,使我国高新技术企业健康发展。  相似文献   

惯性购买行为下多品牌竞争的新产品扩散模型          下载免费PDF全文

王朋  孙骅  王晛 《科研管理》2007,28(2):139-145

在Bass扩散模型中添加阻滞系数以使其能够反映各品牌子市场惯性购买行为对更新换代产品扩散影响的基础上,综合运用消费行为学和随机过程理论,通过对顾客期望状态转移概率进行合理估计,建立了惯性购买消费行为下率先创新产品与模仿创新产品均以多品牌策略进入市场的品牌竞争扩散模型。  相似文献