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近年来,随着Sony Reader、Amazon Kindle等电子阅览器的推出,电子书市场的兴起及其硬件+内容的盈利模式已经在很大程度上改变了出版行业的格局。本文将把关注重点放在Amazon Kin-dle上,通过对其发展历史的梳理,技术特点和盈利模式的分析,以及与平板电脑iPad和汉王电纸书的比较,思考电子阅读器对出版产业带来的变革意义并对它存在的不足以及面临的限制提出应对策略。 相似文献
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Iain Stevenson 《Publishing Research Quarterly》2008,24(4):277-284
This paper reviews the current status of the Anglophone (Anglo-American) publishing business and draws some comparisons with publishing in other languages. It then critically reviews the impact of the Harry Potter phenomenon and the questionable progress of e-books in the trade sector, using the example of Stephen King’s Riding the Bullet. It also comments on Amazon’s introduction of the Kindle e-book reader. 相似文献
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Studies have shown that students and faculty have reservations about the performance and usability of e-readers in an academic setting. However, incorporating e-readers on college campuses for recreational reading purposes has proven to be quite popular. These trends held true in a study conducted by librarians at St. Mary's College of Maryland. Students, faculty, and staff were surveyed on their use of and familiarity with e-books, e-readers, and tablet devices with e-reader functionality. Information gathered from this survey resulted in the launch of a pilot Kindle lending program focused exclusively on promoting recreational reading. 相似文献
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Mike Shatzkin 《Publishing Research Quarterly》2009,25(3):154-158
The Book Industry Study Group and The Idea Logical Company carried out an online survey to capture publishers’ comments on
how market conditions were changing and what they are doing differently as a result of the economic pressures in the consumer
market. About 250 individuals responded to the online survey. Interviews were carried out of more than a dozen executives
at large and small publishers and their accounts to get further insights. The goal was to identify what are the sales conditions
for trade book publishers today and what publishers are doing to change sales and marketing and even editorial practices to
accommodate changing times. What we have learned from that joint effort is reflected in this article. 相似文献
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亚马逊电子书经营模式分析 总被引：6，自引：0，他引：6
电子书市场受到关注为时已久,但却一直处于不温不火的状态.2008年亚马逊(Amazon.com)第一次在这个市场取得了巨大的成功,引起业界极大关注.本文对亚马逊的电子书经营模式进行了剖析,认为Kindle阅读器的技术创新、电子资料品种的多样以及低廉的价格是其成功的主要因素,而贯于这些要素之中的则是"顾客至上"的经营理念. 相似文献
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十余年间,电子书经历三代更叠,成为与手机和电脑并肩的掌媒和随身媒体。电子书的创新性在于以介于手机与笔记本电脑之间的屏显尺寸,精准地为受众提供了阅读媒体,而非浏览媒体和娱乐媒体,从而为图书、报纸和杂志等平面印刷媒体在移动互联时代的传播提供了全新载体。而电子书由第一代演变至第三代的十年历程证明,平面印刷媒体并不能简单地将内容电子化平移到电子阅读终端,必须研发出适合电子书媒介的创新内容。 相似文献
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Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
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总结电子阅读器产业已经形成的三种运作模式，即绑定模式、补贴模式和联姻模式，通过模型图和案例分析对三大模式进行详细解释，并对各自的优势和弊端进行分析。 相似文献