共查询到20条相似文献，搜索用时 46 毫秒
1.
医学科普关系全民健康,通过各类医学知识的科普宣传,可以提升公众健康管理意识,推广“每个人是自己健康第一责任人”的健康理念,助力健康中国建设。全媒体时代,医学科普图书在保证医学健康知识传播的专业性、真实性与科学性方面具有明显优势,但也存在内容同质化、创新性不足,难以实现社会效益与经济效益相统一等问题,制约医学科普图书的高质量发展。选题策划是图书出版的源头,具有前瞻性的优质选题是医学科普图书高质量发展的重要基础。本文提出应周密分析出版定位、积极开拓科普思路、多维开展创新建设、持续推动出版融合、先期开展营销推广,不断探索医学科普图书的高质量发展路径。 相似文献
2.
本文以人民卫生出版社防疫科普图书出版为例,分析健康科普图书的特点、选题方向,针对疫情下健康科普出版存在的问题,提出健康科普出版创新发展策略. 相似文献
3.
本文通过调查少儿科普图书的表现形式以及分析畅销书目表现形式的特点,揭示少儿科普图书表现形式的发展趋势和创新意义,强调少儿科普图书的表现形式应充分考虑到读者的心理、年龄、需求和功用等因素,以充分发挥形式的优势,发展多样、丰富的少儿科普图书。 相似文献
4.
从热门博客等网络资源中发现选题、开发图书,这在当前的出版界已经成为一种普遍的操作模式.而果壳传媒旗下出版的一系列科普图书则是对此模式创新的体现.果壳传媒在拥有丰富的作者资源的基础上,充分挖掘市场对科普类图书的需求,精准定位图书特色,通过新颖的主题策划以及颇有特色的营销模式,使其出版的"果壳阅读"系列科普图书受到市场的认可,并由此助益果壳传媒的终极目标——科学传播.一向被大众认为艰涩难懂的科普知识是如何在科学松鼠会及果壳传媒的宣传下变得生动、有趣、时尚?对科普图书的策划与营销是如何发展到这个崭新的阶段?本文试图寻找的正是这个问题的答案. 相似文献
5.
通常,按传统的分工,作者负责写书,编辑负责作文字加工润色,似乎天经地义。近些年,为适应市场的需要,编辑将更多的精力用于策划选题,编辑的工作重心大大前移了。然而,前移之后,编辑的工作内容如果没有根本的改变,就不一定能达到预期的效果。本文结合编辑工作实践,谈谈科普图书出版中编辑应该如何作为。一、选题创新创新说说容易,真要做到可不是一件容易的事。近十几年我国出版业市场相当繁荣,科普图书,特别是医学科普图书更可用万紫千红来形容。疾病防治类、养身保健类、健身类、美容类图书琳琅满目,你很难找到一个市场上还没有的选题。然而,… 相似文献
6.
近年来 ,我国科普图书的出版取得了较大的成就 ,据统计 ,每年出版的科普图书约有 80 0 0余种。科普图书的选题范围得到了拓宽 ,版式设计、印装形式达到了很高的水平 ,在科学性、思想性、艺术性等表现形式上有了较大的提高。然而 ,深入考察我国科普出版的现状 ,情况并不令人乐观 ,尤其和国外相比 ,存在的差距很大 ,主要是 :罗列知识点的多 ,传播科学方法、科学精神的少 ;平庸作品多 ,精品少 ,能够作为经典传之久远的更少 ;介绍科学基础知识的多 ,跟踪高新技术的少 ;创新的少 ,重复的多 ;原创的少 ,编辑的多……国内科普作者的图书能产生像霍… 相似文献
7.
随着融媒体时代的到来及提升全民科学素养重要性的日益显现,我国科学技术普及和传播事业呈现新的特点。文章以解析新时代科普工作发展现状为入口,结合业界科普图书出版案例,分析媒体融合背景下科普图书出版传播面临的新问题,并从重视人才培养、深耕选题开发、创新营销思路、营造全民阅读良好氛围等方面探讨应对策略,以期为我国科普出版提供借鉴与参考。 相似文献
8.
作为科教内容核心组成,地学科普图书在承担科普教育重任的同时,联动着其他学科的创新,并在能源资源勘探、地质灾害防治、环境保护等方面起着至关重要作用。地学科普图书的选题很大程度上决定了该科普图书是否能够成功达成预期的效果。目前,地学科普图书选题策划分析主要集中在国家战略发展方向、国家经济社会发展方向、民生需求方向以及发展瓶颈方向四个方向。但如何选定某一种方向,或者如何调和四个方向的比例,或进一步根据四个大方向进行细致的策划和选题仍旧值得讨论。基于此,本文针对学科普图书选题策划方向进行探析。 相似文献
9.
10.
本文论述了图书编辑与发行人员之间缺乏沟通的表现形式和原因,同时给出了构筑二者之间良性互动桥梁的相关对策,即共享图书销售数据、建立有效的激励机制,以求精心策划选题,携手巧妙营销运作,使图书出版步入良性循环. 相似文献
11.
Josie Barnes Parker 《图书馆管理杂志》2013,53(6):731-737
ABSTRACTIn today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries. 相似文献
12.
Milan Grba 《Slavic & East European Information Resources》2017,18(3-4):152-164
This article surveys a sample of sources of the information about Romania available to British readers in nineteenth century British newspapers and periodicals. It traces first contacts between the Romanian lands and Britain after the union of the principalities of Wallachia and Moldavia in 1859, then after their independence from the Ottoman Empire. The article highlights an increased Romanian interest in British periodicals, which reported and reviewed Romanian literature and scholarship. The article concludes that nineteenth century British newspapers and periodicals offer a great variety and wealth of new material previously unavailable or unknown to researchers. It also states that only a portion of a large quantity of this material has been indexed and is therefore available via the bibliographic sources mentioned in the article. The author argues for the need of a new and updated British-Romanian bibliography, which can draw on new online resources offering access to thousands of new newspapers and periodical records. 相似文献
13.
《Slavic & East European Information Resources》2013,14(1):25-74
ABSTRACT The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs. 相似文献
14.
《Slavic & East European Information Resources》2013,14(4):25-33
ABSTRACT The paper looks at library approval plans for material published in Slavic, East European, and Eurasian countries from the selector's point of view. Reasons why a selector would or would not want one are examined. Success with approval plans requires monitoring receipts, as well as good and ongoing communication among the selector, the acquistions department, and the vendor. A preliminary list of vendors offering approval plans for the countries of the region appears in the appendix. 相似文献
15.
Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
16.
Barbara Lison 《图书馆管理杂志》2013,53(2):180-187
ABSTRACTGerman authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible. 相似文献
17.
《Journal of Web Librarianship》2013,7(1):41-59
Abstract Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services. 相似文献
18.
为进一步提升武汉科技信息共享服务平台使用效率,本文从平台资源建设、资源应用、供需对接方式和供需特点等方面分析了武汉科技信息资源服务现状;基于需求和利用的角度,结合平台管理实践和走访用户、问卷调查等研究方法,从信息资源需求主体和平台自身建设管理两个维度,找出制约科技资源供需对接的主要因素;以市场化和制度化为创新理念,从政策创新、机制创新、市场化服务、环境营造、人才培养等方面提出平台建设由“资源集聚”向“需求导向”转变的对策建议. 相似文献
19.
Michelle Rodino-Colocino 《Critical Studies in Media Communication》2013,30(5):375-390
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen. 相似文献
20.
Lindsay Dillingham 《Journal of Business & Finance Librarianship》2013,18(4):313-327
This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession. 相似文献