共查询到20条相似文献，搜索用时 500 毫秒
1.
采用文献资料、逻辑分析等方法,对定向运动的特点和我国定向运动俱乐部的市场营销的基础和前景进行了分析,指出了我国定向运动俱乐部营销中存在的问题,并结合定向运动的特点有针性地提出体验营销策略、体育文化营销策略、与旅游业联合举办"旅游定向运动"策略、"家庭定向运动"策略、商业赞助策略等营销策略。 相似文献
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论运动休闲在高校中的意义及其拓展 总被引：13，自引：0，他引：13
当今社会，体闲已经成为人们享受生活的一种行为方式，它渗透到文化、教育、生活、运动等各个领域，而运动体闲更加受到高校大学生的重视。本文就运动体闲对大学生的重要性，影响大学生参与运动体闲的主要因素，运动体闲与大学生生活行为方式的关系，以及如何更好的在高校中推广运动体闲等方面进行了初步探讨。 相似文献
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论体育健身俱乐部的关系营销模式 总被引：7，自引：0，他引：7
李伟 《山东体育学院学报》2007,23(5):36-38
在对健身俱乐部市场营销特点分析的基础上，根据关系营销原理，提出了健身俱乐部关系营销的三方模式：1）建立、保持并加强与俱乐部会员的良好关系，在日常的服务中加强关系营销。2）共同开发健身市场，与关联企业展开关系营销。3）与政府协调一致，建立政府关系营销。 相似文献
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王军生 《体育科技文献通报》2006,14(10):72-73
文章将营销管理理念引入青少年体育俱乐部的建设之中,分析了青少年体育俱乐部实施营销策略的意义、制约因素、特点,并对如何实施营销策略进行了探讨。下面主要介绍一下特点与营销策略。1.青少年体育俱乐部营销管理的特点(1)营销对象多样化:一方面,要以青少年的体育需求为中心,通过提供满足青少年体育需求的服务,达到组织目标。另一方面,通过公关或营销手段,获得更多的现金拨款和捐款,非现金捐助或者得到更多的志愿劳动,更好的实现组织目标。(2)营销目标多元化:青少年体育俱乐部也要通过营销实现利润,不过,其利润不能作为红利在成员中分配,而… 相似文献
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文章将营销管理理念引入青少年体育俱乐部的建设之中,分析了青少年体育俱乐部实施营销策略的意义、制约因素、特点,并对如何实施营销策略进行了探讨。 相似文献
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自媒体时代,微博成为企业品牌营销的重要手段,各体育俱乐部也不甘人后,纷纷开通官方微博。从粉丝逾300万的恒大足球俱乐部到数十万的阿尔滨足球俱乐部,市场化程度较高的中超各队都成为体育微博的忠实拥趸。然而,在貌似繁荣的俱乐部官方微博市场,发布无规律、管理混乱等问题成为制约微博占领营销先机的重要因素。本文在对上述现象进行案例分析、数据整理的基础上,针对体育俱乐部官方微博营销现状提出了定位品牌、包装话题、培养粉丝、建立微博矩形方阵等建议与意见。 相似文献
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发展初期的中国运动休闲市场 总被引：5，自引：0，他引：5
对我国起步初期的运动体闲市场的发展过程进行分析与论述，结合运动体闹市场的运行现状，对其发展前景进行预测，并提出培养、拓宽运动休闲市场的几点意见。 相似文献
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何文娜 《哈尔滨体育学院学报》2017,35(1)
采用文献资料、问卷调查等研究方法,对社会化CRM理论在我国职业足球俱乐部营销中的应用进行了研究.文章对比分析了社会化客户关系管理与传统CRM理论的不同,归纳了社交网络环境下社会化CRM理论营销模式的特点;并对中国职业足球俱乐部营销现状进行了分析,基于社会化CRM理论提出了以客户为中心的新的职业足球俱乐部营销实施路径:重视俱乐部与球迷互动、加强俱乐部文化建设、高效处理球迷信息,期望为职业足球俱乐部的科学营销提供有价值的参考. 相似文献
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王静 《体育科技文献通报》2011,19(10):84-86
商业健身俱乐部中的营销存在着诸多的问题与误区,教育营销是一种不同于传统营销的崭新模式,它有利于我国商业健身俱乐服务质量和国内健身俱乐部核心竞争力的提升,为避免商业健身俱乐部营销中存在的问题以及教育营销在其他行业运用中的误区,故而提出,教育营销在商业健身俱乐部中的开发要具备长期效益理念、科技健身理念、人力资源理念。 相似文献
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我国篮球职业化开展16年来,已经取得了巨大的进步与辉煌成就,现在正逐渐向真正的职业化靠拢,而票房的好坏直接影响俱乐部的经营状况,文章根据对CBA太原赛区现场观众的调查以及麦卡锡的营销理论,即4PS的原则分析制定出适合山西中宇俱乐部的票房营销策略,指出如何制定适合的营销策略对职业篮球俱乐部盈利水平的提高和俱乐部的发展有重要的意义。 相似文献
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This study examined the effect of carbohydrate ingestion on metabolic and performance-related responses during and after a simulated 1h cycling time trial. Eight trained male cyclists (VO 2 peak = 66.5ml kg -1 min -1 ) rode their own bicycles mounted on a windload simulator to imitate real riding conditions. At a self-selected maximal pace, the cyclists performed two 1h rides (separated by 7 days) and were fed either an 8% carbohydrate or placebo solution. The beverages were administered 25 min before (4.5ml kg -1 ) and at the end (4.5ml kg -1 ) of the ride. With carbohydrate feeding, plasma glucose tended (P = 0.21) to rise before the time trial. Compared with rest, the plasma glucose concentration decreased significantly (P < 0.05) at the end of both rides, with no statistically significant difference being observed between treatments. Thereafter, plasma glucose increased significantly (P < 0.05) at 15 and 30 min into recovery, and was significantly higher at 30 min during the carbohydrate trial compared with the placebo trial. No significant changes in plasma free fatty acids were observed during the ride. However, a significant increase (P < 0.05) in free fatty acids was found at 15 and 30 min into recovery, with no difference between trials. Mean power output was significantly (P < 0.05) greater during the carbohydrate compared with the placebo trial (mean - S.E.: 277-3 and 269-3W, respectively). The greater distance covered in the carbohydrate compared with the placebo trial (41.5-1.06 and 41.0–1.06km, respectively; P < 0.05) was equivalent to a 44s improvement. We conclude that pre-exercise carbohydrate ingestion significantly increases endurance performance in trained cyclists during a 1h simulated time trial. Although the mechanism for this enhancement in performance with carbohydrate ingestion cannot be surmised from the present results, it could be related to a higher rate of carbohydrate oxidation, or to favourable effects of carbohydrate ingestion on the central component of fatigue. 相似文献
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Roy J. Shephard 《Journal of sports sciences》2013,31(7):603-620
The biology and medicine of rowing are briefly reviewed. Effort in a 2000 -m race is about 70% aerobic. Because the boat (and in some instances a cox) must be propelled, successful competitors are very tall, with a large lean mass and aerobic power. Large hearts may lead to erroneous diagnoses of a cardiomyopathy. Large respiratory minute volumes must be developed by chest muscles that are also involved in rowing. The vital capacity is typically large, and breathing becomes entrained. Expiration cannot be slowed relative to inspiration (as normally occurs at high rates of ventilation) and the limiting flow velocity may be reached, with the potential for airway collapse. Performance is strongly related to the power output at the ‘anaerobic threshold’, and lactate measures provide a guide to an appropriate intensity of endurance training. Peak blood lactate levels are higher in males (commonly 11–19 mmol·l -1 and occasionally as high as 25 mmol·l -1) than in females (9–11 mmol·l -1), probably because males have a greater muscle mass in relation to blood volume. The skeletal muscles are predominantly slow twitch in type, developing an unusual force and power at low contraction velocities. Many rowers have a suboptimal diet, eating excessive amounts of fat. Lightweight rowers also have problems of weight cycling. Aerobic power and muscle endurance often change by 10% over the season, but such fluctuations can be largely avoided by a well-designed winter training programme. Injuries include back and knee problems, tenosynovitis of the wrist and, since the introduction of large blades, fractures of the costae. 相似文献
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重新认识体育的社会关联 总被引：3，自引：1，他引：2
体育与政治之间存在一个悖论，体育的发展与经济实力之间没有直线相关，体育与教育部分重叠，体育与宗教最为近缘，体育可借用科学手段，体育的艺术禀性日益明显，体育与养生反映着两种人生观。 相似文献
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本文在专家访谈、问卷调查、数理统计和文献资料分析的基础上,探析了上海社区体育竞赛参与者的特点、参与者对社区体育赛事运作管理的看法等问题。在此基础上从引进社区体育赛事的志愿者、整合社区体育赛事的各种资源、开发社区体育竞赛的无形资产、组建非营利性的专业团队、规范社区体育赛事的服务管理等方面提出了进一步满足上海社区居民日益增长的体育竞赛参赛需求的对策与措施。 相似文献
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对全面把握游泳训练环节的探讨 总被引：4，自引：0，他引：4
从系统观点出发,结合训练实践,对全面把握游泳训练环节进行探讨。认为应强化非智力因素在运动员多年训练中的作用,在育材全过程中不断选材,从整体上把握动态训练的全过程,把培养高水平运动员的整个过程置于一个严格的科学控制之下。 相似文献
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影响和限制耐力性运动项目的成绩的生理因素是复杂的和多方面的,取决于训练的强度和运动成绩.大强度持续性运动可导致呼吸肌疲劳.运动性呼吸疲劳可能在决定运动耐量方面起到关键的作用：一方面通过直接影响运动肌力量的生成（外周疲劳）,另一方面,通过肢体用力自感不安反馈引起工作肌运动单位输出功率下降（中枢疲劳）.对呼吸肌进行训练,可能有助于提高耐力性项目的运动成绩. 相似文献
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青少年业余足球运动员运动倾向性5因素结构模型初探 总被引：3，自引：0，他引：3
根据Scanlan等人最新提出的运动倾向性理论模型,结合我国实际情况建立了青少年足球运动员运动倾向性5因素结构模型。运动倾向性被定义为:渴望和决心继续参加足球运动的心理状态。所建立的5因素结构模型认为,运动倾向性是由运动乐趣、参与选择、个人投入、社会约束及参与机会5个因素决定。经确定5个决定因素和运动倾向性的操作定义,编制了相应调查问卷,通过对北京市252名青少年足球运动员实测结果,建立运动倾向性及其影响因素的协方差结构模型,用Lisre 18分析的结果表明:该运动倾向性模型比较符合北京青少年足球运动员。其中运动乐趣、个人投入、参与机会和参与选择4因素对运动倾向性有影响;社会约束对运动倾向性影响不大。 相似文献
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The aim of this study was to assess the sensitivity of the lactate minimum speed test to changes in endurance fitness resulting from a 6 week training intervention. Sixteen participants (mean +/- s :age 23 +/- 4 years;body mass 69.7 +/- 9.1 kg) completed 6 weeks of endurance training. Another eight participants (age 23 +/- 4 years; body mass 72.7 +/-12.5 kg) acted as non-training controls. Before and after the training intervention, all participants completed: (1) a standard multi-stage treadmill test for the assessment of VO 2max , running speed at the lactate threshold and running speed at a reference blood lactate concentration of 3 mmol.l -1 ; and (2) the lactate minimum speed test, which involved two supramaximal exercise bouts and an 8 min walking recovery period to increase blood lactate concentration before the completion of an incremental treadmill test. Additionally, a subgroup of eight participants from the training intervention completed a series of constant-speed runs for determination of running speed at the maximal lactate steady state. The test protocols were identical before and after the 6 week intervention. The control group showed no significant changes in VO 2max , running speed at the lactate threshold, running speed at a blood lactate concentration of 3 mmol.l -1 or the lactate minimum speed.In the training group, there was a significant increase in VO 2max (from 47.9 +/- 8.4 to 52.2 +/- 2.7 ml.kg -1 .min -1 ), running speed at the maximal lactate steady state (from 13.3 +/- 1.7 to 13.9 +/- 1.6 km.h -1 ), running speed at the lactate threshold (from 11.2 +/- 1.8 to 11.9 +/- 1.8 km.h -1 ) and running speed at a blood lactate concentration of 3 mmol.l -1 (from 12.5 +/- 2.2 to 13.2 +/- 2.1 km.h -1 ) (all P ? 0.05). Despite these clear improvements in aerobic fitness, there was no significant difference in lactate minimum speed after the training intervention (from 11.0 +/- 0.7 to 10.9 +/- 1.7 km.h -1 ). The results demonstrate that the lactate minimum speed,when assessed using the same exercise protocol before and after 6 weeks of aerobic exercise training, is not sensitive to changes in endurance capacity. 相似文献