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《出版广角》2002,(8)
《新周刊》专题策划颇有特色。与其“新锐”的口号相称,《新周刊》所作专题往往将读者感兴趣的话题或一些社会问题的内幕进行深度报道,告诉人们一些有趣的事实或调查的结果,使读者看过文章之后对某一社会现象或问题有一种透彻的了解;或是通过一种新锐、犀利的批判,使某些对时下诸多弊端痛心疾首的读者产生共鸣,并从中获得一种豁然开朗、淋漓尽致的舒畅感。换句话说,《新周刊》的专题能够很好地将一种结论性的东西呈现在读者面前。与以往不同,《新周刊》2002年第9期的专题“寻找中国刀锋(一个不合时宜的问题及调查)”,作了一次打破习惯思维的尝试,使读者真正经历了一次思想的刀锋。《新周刊》这期专题策划的方式相当独特。它首先提出一个寻找“中国刀 相似文献
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《提要稿》为翁方纲参与《四库全书》编纂时所作提要底稿，计千余篇。提要因其初稿性质，故与通行本《四库提要》存在诸多差异。本文通过《提要稿》与《四库全书》对图书之著录、对图书之取舍及分类、对图书之编排，以及内容异同之对比研究，说明《四库提要》编纂过程中对书籍之处理标准、分纂官与总纂官之责任关系、提要之修改等问题的基本情况。 相似文献
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专题策划大致可分两个方向：一个是“击中社会紧绷的那根弦”做热话题，紧跟社会热点，杂志并无时效优势；另一个是“找准社会麻筋，狠力一扎”，做冷话题，冷话题非真冷，而是找对社会潜流、潜规则下手。《新周刊》基本属于后一个方向上的。 相似文献
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本文将以《新周刊》为个案,选取《新周刊》品牌建设三个特点,探讨在市场经济环境下,《新周刊》品牌化发展道路以及对我们期刊杂志的借鉴意义。创刊于1996年的《新周刊》,作为国内最具代表性和影响力的新锐杂志,在经历了十多年不间断的创新和摸索后,其品牌发展及品牌推广已经形成了独特的操作模式,本文通过研究《新周刊》品牌核心要素的建立及维护,对这个典型媒介品牌进行解读。文章涵盖三个部分。第一个部分对《新周刊》品牌的内容特色进行分析。第二个部分对《新周刊》特色封面进行解读。最后一个部分针对《新周刊》的市场策略进行简要分析。 相似文献
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论文分析了目前各大图书馆对以“文化思潮”为主要内容的图书进行分类时所存在的问题以及《中图法》在这方面的不足，并总结了这类图书的分类方法。 相似文献
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所谓“《春秋》笔法”（也说“春秋笔法”），是指一种“寓褒贬于记事”的写作手法。它的主要特点是回避了明确的褒贬之词，而在“微言”之中流露出“大义”，让人们自己去揣摩、体会作者的倾向性。这种写作手法据说一开始主要用于历史著作《春秋》，后来广泛地用于一切需要表达作者倾向性的文史作品，在中国的文化史上具有很深远的渊源和影响。 相似文献
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文化是可融的，又是相互独立的。当一种文化传播至另一地域时，它都要经历一个碰撞冲突、融合接受的过程。文章结合《列子》一书，总结了佛教在中原地区初期传播时的四方面特征：传播地域的层递性，对本土文化的依附性，传播手段的俗易性，传播内容的复合性。 相似文献
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《高校图书情报论坛》2007,6(4):F0004
《高校图书情报论坛》是由湖北省高等学校图书情报工作委员会和武汉理工大学图书馆合办的图书情报刊物。《高校图书情报论坛》主要是根据我省图书情报工作的发展需要创办的。《高校图书情报论坛》紧跟信息时代图书情报事业发展的步伐,为高校图书情报工作者提供一块学术研究、交流的园地。本刊设有“图书情报理论研究”、“信息咨询与用户教育”、“图书馆建设与管理”、“文献信息资源建设”、“馆长专家论坛”、“读者服务”、“信息技术”、“数字化图书馆论坛”、“探索与交流”等栏目。欢迎广大图书情报工作者惠赐稿件。为了实现期刊编… 相似文献
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《Slavic & East European Information Resources》2013,14(1-2):123-143
ABSTRACT The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed. 相似文献
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Jon C. Giullian 《Slavic & East European Information Resources》2013,14(3):278-284
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire. 相似文献
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Josie Barnes Parker 《图书馆管理杂志》2013,53(6):731-737
ABSTRACTIn today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries. 相似文献
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《Slavic & East European Information Resources》2013,14(1):25-74
ABSTRACT The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs. 相似文献
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Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
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Barbara Lison 《图书馆管理杂志》2013,53(2):180-187
ABSTRACTGerman authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible. 相似文献
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《Journal of Web Librarianship》2013,7(1):41-59
Abstract Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services. 相似文献
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Michelle Rodino-Colocino 《Critical Studies in Media Communication》2013,30(5):375-390
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen. 相似文献
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Lindsay Dillingham 《Journal of Business & Finance Librarianship》2013,18(4):313-327
This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession. 相似文献
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指出共链分析已在商务网站评价、竞争情报分析、商业信息挖掘等领域有广泛应用。综合运用共链分析与社会网络分析的方法,对国内市场份额排名前50位的电子商务网站的企业竞争态势与竞争关系及地位进行综合分析,并对企业间潜在竞争关系挖掘进行初步探索,以期能对竞争情报方法论研究和国内电子商务市场的发展提供一定的启示和参考。研究发现,共链网络中节点的程度中心性与企业实际的市场份额之间存在显著的相关关系,且竞争关系多存在于不同组织下业务类型相似的企业实体,而有些互补服务的企业之间则是合作关系的存在,这一发现或许能为未来电子商务市场发展战略规划与制定提供一定的指导和帮助。 相似文献