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阅读推广工作是高校图书馆服务创新的重要内容,将阅读推广品牌化,是高校阅读推广工作创新的重要举措。以江南大学图书馆阅读推广品牌建设为例,从品牌定位、品牌建设路径、品牌活动实践、品牌发展策略等方面分析了阅读推广品牌建设,以期为高校图书馆阅读推广品牌建设工作提供借鉴。 相似文献
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通过分析国内外高校图书馆数字阅读推广的现状,指出目前高校图书馆数字阅读推广工作存在的不足,提出数字阅读推广的系统工程建设、成立阅读推广专门机构、开展协作数字推广模式、采用新媒体技术推广手段、完善推广活动的跟踪评价等推广策略,以保证高校图书馆阅读推广工作的可持续发展。 相似文献
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随着高校图书馆阅读推广实践工作的推进,高校图书馆阅读推广服务效果评价困难、缺乏长效机制等问题逐渐凸显.文章分析了推广馆员、推广对象和推广资源三大阅读推广要素中制约高校图书馆阅读推广良性发展的因素,从积分制管理的角度,对高校图书馆阅读推广体系的构建进行探索和设计,以期为高校图书馆阅读推广事业的开展及后续研究提供参考. 相似文献
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以国防科技大学图书馆的"嵌入式"阅读推广服务实践为例,提出高校图书馆应该从自身职能出发,将信息素养教育、学科服务、空间服务等读者服务工作嵌入高校图书馆阅读推广服务过程中。通过营造校园文化氛围、构建知识服务品牌、拓展空间服务功能等多种方式创新阅读推广服务模式,全面构建高校图书馆阅读推广服务体系,以期为同类型高校图书馆的阅读推广工作提供参考借鉴。 相似文献
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分析我国高校图书馆阅读推广工作的现状,指出存在的主要问题,并就高校图书馆阅读推广工作中如何建立专业推广团队、保持阅读推广工作常态化等问题提出了自己的建议。 相似文献
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武旭王刚贞王凯禄 《大学图书情报学刊》2022,(4):104-109
阅读推广工作是高校图书馆服务创新的重要内容,将阅读推广与品牌建设有机结合,打造阅读推广品牌,已成为高校图书馆推进阅读推广工作的重要手段。文章以安徽财经大学图书与信息中心(图书馆)“安·图·生”阅读推广品牌的建设为例,从丰富活动主题、提高读者参与度、招募阅读推广大使、拓宽宣传渠道、联合馆属学生社团、寻求多元主体参与等六个方面探讨了图书馆阅读推广活动品牌化的过程,以期为高校图书馆阅读推广活动的品牌化工作提供借鉴。 相似文献
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大学生阅读现状不容乐观,高校图书馆阅读推广工作对提高大学生阅读意识、培养大学生阅读习惯具有重要的引导意义。营销学概念里痛点、痒点、兴奋点的需求分析方法,能够很好地定位高校图书馆阅读推广工作当前所面临的境遇。在高校图书馆现有的实践经验基础上,探索形成一套可执行性强的完整的管理体系很有必要,其中阅读推广队伍建设、目标确定、活动实施控制、绩效考核等维度环环相扣,紧密联系,形成一个可循环上升的闭环管理体系,能够促进高校图书馆阅读推广工作的良性循环,是高校图书馆阅读推广活动可持续发展并形成长效机制的重要保障。 相似文献
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《Slavic & East European Information Resources》2013,14(1-2):123-143
ABSTRACT The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed. 相似文献
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Jon C. Giullian 《Slavic & East European Information Resources》2013,14(3):278-284
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire. 相似文献
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Josie Barnes Parker 《图书馆管理杂志》2013,53(6):731-737
ABSTRACTIn today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries. 相似文献
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《Slavic & East European Information Resources》2013,14(1):25-74
ABSTRACT The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs. 相似文献
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Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
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Barbara Lison 《图书馆管理杂志》2013,53(2):180-187
ABSTRACTGerman authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible. 相似文献
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《Journal of Web Librarianship》2013,7(1):41-59
Abstract Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services. 相似文献
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Michelle Rodino-Colocino 《Critical Studies in Media Communication》2013,30(5):375-390
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen. 相似文献
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Lindsay Dillingham 《Journal of Business & Finance Librarianship》2013,18(4):313-327
This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession. 相似文献
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指出共链分析已在商务网站评价、竞争情报分析、商业信息挖掘等领域有广泛应用。综合运用共链分析与社会网络分析的方法,对国内市场份额排名前50位的电子商务网站的企业竞争态势与竞争关系及地位进行综合分析,并对企业间潜在竞争关系挖掘进行初步探索,以期能对竞争情报方法论研究和国内电子商务市场的发展提供一定的启示和参考。研究发现,共链网络中节点的程度中心性与企业实际的市场份额之间存在显著的相关关系,且竞争关系多存在于不同组织下业务类型相似的企业实体,而有些互补服务的企业之间则是合作关系的存在,这一发现或许能为未来电子商务市场发展战略规划与制定提供一定的指导和帮助。 相似文献