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1.
The agenda-setting impact of international news was examinedby comparing the coverage of 15 categories of internationalnews in four news media (the New York Times, ABC, CBS, and NBC)with the level of public concern with international problemsas recorded by all 41 Gallup organization's most important problempolls conducted from 1975 to 1990. The findings suggest thatthe way in which international news is framed in news reportsmay determine the magnitude of salience cues. Four categoriesof news coverage demonstrated the strongest agenda-setting influence:international conflicts involving the United States; terrorisminvolving the U.S.; crime/drugs; and military/nuclear arms.Generally, the results support previous findings which concludedthat stories with high degrees of conflict and stories withconcrete presentations (by including Americans in the stories)have the strongest agenda-setting impact. In addition, two newscategories—international trade not involving the UnitedStates, and politics not involving the United States—correlatednegatively with public concern for two of the news media. Thisresult suggests that press coverage, besides increasing publicconcern with certain issues, can also decrease concern. Certaincategories of news, such as stories dealing with internationalpolitics and trade, can give individuals cues that the internationalarena is functioning quite smoothly. These types of internationalnews stories show individuals that international problems arenot really serious problems at all.  相似文献   

2.
This study tests the agenda-setting hypothesis for the environmentalissue in Hong Kong from 1983 to 1995. It was found that theagenda-setting hypothesis was supported for the initial periodof five and a half years. In the subsequent period of sevenand a half years, despite the increased media coverage of theissues, there was a significant drop in the perceived salienceof the environmental problem. This may be due to the dilutionof public attention as a result of diversity in the news agendaand reporting of local environmental problems as ‘soft’news. It was also found that the environmental issue failedto compete with other prominent issues directly affecting thepublic. The mass media played a much less important role inkeeping the environmental issue on the public agenda at thelater stage.  相似文献   

3.
INDIVIDUALS, GROUPS, AND AGENDA MELDING: A THEORY OF SOCIAL DISSONANCE   总被引:1,自引:0,他引:1  
Many studies have established that there is a degree of audiencelearning from the mass media, especially of new issues enteringthe news. But recent studies show an agenda-setting effect atdeeper levels beyond broad news categories. Audiences also absorbthe attributes of news—the frames and slants in the waynews is presented—and this suggests that while the massmedia do not tell us what to think, the mass media do have considerablepower to tell us how to think about topics, with implicationsfor social policy. Beyond these two levels of agenda setting,however, is something more significant—agenda melding.Agenda melding argues that individuals join groups, in a sense,by joining agendas. There is a powerful impulse to affiliatewith others in groups as one leaves the original family setting,and one joins these groups via media of connections, mostlyother people but also other media. This paper suggests a modelof agenda melding that accounts for the role of media (massor interpersonal) in helping individuals move toward or awayfrom groups. This attempts to build toward general social theoryby suggesting the role of media in how individuals functionwith others in a coherent social system.  相似文献   

4.
This study examines the triangular relationship of the press,the president and public opinion about the drug issue in theUnited States from 1985 to 1990. Agenda-setting theory servesas the theoretical foundation for the ARIMA time-series analysis,which attempts to address who is driving the public opinionformation process about drugs: the press, the president, orthe public. The study employs a unique method in that ‘mostimportant problem’ survey results from nine organizationsare quilted into a time-series of 70 monthly points to measurethe public agenda. The press agenda is based on a computerizedcontent analysis of the frequency of coverage of the drug issue,and the presidential agenda is based on a similar analysis ofthe presidents’ public relations agendas. The three univariatetime-series are identified, estimated, and diagnosed. Then thewhite-noise component of each is used in a cross-correlationanalysis to address the research question. The results indicatethat public opinion mirrors or immediately follows the press,though public opinion also drives the press agenda. Second,the study suggests that the president is following the publicagenda, though the president also has strong immediate influenceon public opinion. And, finally it suggests the president mirrorsand follows the media, in addition to following public opinion.The trend of opinion, when viewed in relation to the historyof events surrounding the issue, suggests that the public opinionformation process, as measured through the lens of public opinionpolls, may be a matter of public perceptions of the realityof the issue and of the pseudo-realities of information campaignsand presidential and press attention, which may have their originsback in the heart of the public concern.  相似文献   

5.
An agenda-building model was examined for the question of Africaand terrorism. A path analysis compared real-world events (deathsand attacks attributed to terrorism), presidential emphasis,media coverage, and foreign aid for 20 African nations. Resultsshow a clear agenda-building trend—when nations were emphasizedwith a terrorism frame. Presidential emphasis of nations’involvement in terrorism influenced media coverage and the policyagenda. The findings also suggest that deaths attributed toterrorism influenced the news and policy agendas. Media coverageof nations with a terrorism frame influenced the policy agenda.Only one significant path coefficient was found in the analysisof agenda setting without terrorism framing: The more PresidentBush mentioned a nation in his public statements, the more TheNew York Times covered the country. Received for publication September 29, 2006. Accepted for publication March 27, 2007.  相似文献   

6.
‘Here is a book that makes you want to shout, "Finally!"’That is the opening sentence of a recent book review that theauthor of this review wrote for the International Journal ofPublic Opinion Research about Campaigning for Hearts and Minds:How Emotional Appeals in Political Ads Work by Ted Brader (2006).The remark refers to the fact that Brader’s book focuseson an issue that has thus far received very little attentionin the field of communication studies, or, for that matter,in the fields of political science or sociology, namely, themajor role emotions play in explaining collective behavior,social decisions, opinion formation and—especially inthe case at hand—the effects of media coverage on opinionformation. Now, in the form of Katrin Döveling’scomprehensive new  相似文献   

7.
In this article the authors argue that studies of the influenceof the mass media on public support for presidential candidatesin primary elections should return to the social pyschologicalmodel of attitude change. This model should take into account,however, that in the real world, unlike laboratory settings,randomization and complete controls of variables are not possible,and rational and strategic choice considerations come into play,along with the cumulative effects of new information on aggregateopinion. The variables found to be relevant to attitude change,especially the characteristics of the communicator and the communication,have not been studied systematically in natural settings. Littleis known about how new information unrelated to electoral ‘momentum’affects the public's evaluations and support for candidates.A fuller explanation is needed of what are complex media influenceson candidate support in primary elections—including especiallythose messages conveyed through the media which tend to be distinctiveand most accessible to memory: information about the viabiltiyof candidates; positive messages and images conveyed directlyfrom the candidates themselves and (to a lesser extent) fromother major party leaders who support or oppose them; and, ofspecial theoretical importance, the ostensibly credible newscommentary about the candidates.  相似文献   

8.
Although the theory of agenda-setting is a pillar of political communication research, understanding the dynamics of public attention remains an important challenge as the communication system becomes increasingly fragmented. The development of ideologically oriented niche media and the ability of the mainstream media to carefully track the interests of their audience suggest that both public interest and niche media attention to an issue could affect the mainstream media’s agenda itself. We develop and test the theory of agenda-uptake to isolate when mainstream media influences both public and niche media attention to issues and when public interest and niche media attention influence the mainstream media to cover an issue. Analyzing mainstream and niche media coverage along with Google Trends individual search data for 4 issues in 2008, we provide evidence that the dynamics of agenda-uptake are crucial to understanding the character and content of the information environment in the 21st century.  相似文献   

9.

The emergence of a new video marketplace raises questions about the commitment of local TV news organizations to the FCC localism doctrine. Local news coverage at ten Pennsylvania stations in 1992 was content analyzed and compared with 1976 data collected by Adams (1980). Results indicate that stations devoted more coverage to outlying market areas in 1992 than in 1976, but emphasized sensationalism/human interest stories at the expense of local public affairs issues.  相似文献   

10.
This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996.

A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates.

The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control.  相似文献   

11.
Since their beginnings pre-election polls have been under attackfrom politicians and journalists. One of the most fundamentalcriticisms of polls is that they can influence the outcome ofelections. This article investigates news media reporting ofpoll results and comments on public opinion research beforeFederal elections in Germany. It presents empirical findingsfor the quantity as well as the formal and substantial qualityof this press coverage. The database is a content analysis of443 pre-election poll articles published in Germany's leadingdailies Frankfurter Allgemeine Zeitung (FAZ), Frankfurter Rundschau(FR), Süddeutsche Zeitung (SZ), and Die Welt (Welt) between1980 and 1994. The quantity of news media reporting of publicopinion polls has improved over the years. Now, poll storiesare a standard feature of German newspapers. The frequency ofreports depends on the conditions of each election—e.g.on the expected closeness of the election outcome. The formalquality could be better—that is the conformity to AAPORstandards. Horse-race journalism isn't found as often as inthe USA. Journalists often use poll results to predict an electionoutcome. Moreover, the analysis revealed an ambivalent relationshipbetween liberal journalists and polls, while the reporting ofconservative journalists is more in favor of opinion research.  相似文献   

12.
Having become fully integrated into the contemporary politicallandscape, infotainment-oriented media extend Americans’traditional news (e.g. newspaper, radio, and television) toinclude a greater number of sources for political information,and in some cases, political mobilization. Given the increasingprominence of infotainment-oriented media in contemporary politics,this study addresses the effects of one particular type of infotainment—late-nightcomedy—during the 2000 presidential campaign. Specifically,we are interested in whether watching late-night comedy showsinfluences viewers’ evaluations of the candidates whohave appeared on these shows; in particular, we investigatepriming as the mechanism by which such influences occur. Findingsfrom the 2000 National Annenberg Election Survey (N = 11,482)indicate that evaluations of candidates are based in part onrespondents’ sociodemographics, perceptions of candidatesto handle certain issues, and their character traits. Therewas a main effect of watching late-night comedy on evaluationsof candidates; more importantly, viewers were more likely thannonviewers to base their evaluations of George W. Bush on charactertraits after he appeared on The Late Show with David Letterman.  相似文献   

13.
公共卫生事件的发生伴随着紧急性和未知性,面对该类事件公众具有强烈的信息获知需求。大众媒体对公共卫生事件的解读缺乏专业权威性,学术期刊的社会职责与公众的信息需求是医学学术期刊发挥媒体议程的基础。医学学术期刊公信力高,具备丰富的医学专业内容资源和客观理性的媒介调性,在公共卫生事件的媒体议程设置中能发挥优势。医学学术期刊通过科普传播的路径参与议题设置,以社交媒体矩阵建立、推动媒体间共振是大众传播基础,以医学知识服务和科学专业内容传播定位实现对公众的长效引导。提升学术期刊的大众化传播能力,从而影响社会议题,通过回应社会关切、快速出版等方式实现公众舆论导向。  相似文献   

14.
This study examined two levels of media agenda effects on aggregatepublic opinion from different news sources. The effects wereinvestigated immediately and cumulatively. Content analysisdata from the 2000 U.S. presidential election coverage by fournational news organizations were related to the Gallup pre-electionpoll standings of each candidate. Regression analyses foundthat both the salience of a candidate and the salience of theattributes of a candidate cumulatively, but not immediately,influenced his standing in the polls. An analysis of news sourcessupported the finding that the two levels of agenda-settingeffects seemed mostly cumulative rather than immediate. Newsfrom different sources, however, tended to have effects of differentdegrees and sometimes different directions on candidate pollstandings. Cumulative effects of candidate salience on aggregateopinion change were found for non-partisan and neutral newssources—reporters, poll reporting and public documents—whereasthe effects of candidate attribute salience mostly came frompartisan sources—the candidate himself and members ofthe competing political party. Possible political implicationsof these findings are discussed.  相似文献   

15.
Here is a book that makes you want to shout, ‘Finally!’For decades, political scientists and communication researchershave been focusing intensively on the question of how peoplemake their final voting decision and how this decision is influencedby reporting in the mass media and campaign advertising. Nevertheless,even though there is enough literature on this subject to filla library, only very few studies have dealt with the issue ofemotional appeals in election coverage and campaign advertising—andvoters’ emotional, possibly irrational reactions to theseappeals. Although numerous findings in the fields of psychology,neuroscience, and behavioral research suggest that emotionalappeals and reactions play an important role when it comes toall kinds of decisions—which, of course, also includesvoting decisions—social researchers in the United Statesand elsewhere have,  相似文献   

16.
Based on agenda‐setting research, this study focused on the links between media coverage, real‐world indicators, and public opinion about abortion. We conducted a content analysis of coverage of the abortion issue in two prestige newspapers, The New York Times and the Washington Post, between two key Supreme Court rulings. We hypothesized that amount of coverage would (a) increase during election years, (b) be related to number of abortions performed, and (c) be related to public opinion about abortion rights. We found mixed support for our hypotheses. Abortion coverage did peak during election years but was not related to the number of abortions performed, and was related negatively to public acceptance of abortion rights.  相似文献   

17.
This research investigates the communication behavior and engagement strategies in the bilateral use of social media between law enforcement agencies and the communities they serve. It advances existing work by studying municipal level government actors in a new communications environment where social media now play an important part. Grounded in agenda setting theory, our analysis identifies police departments' social media issue priorities, analyzes the responses of their audiences to those communications, and directly compares followers' own conversation priorities with the police agenda. Our data set includes all the content from the Facebook and Twitter accounts of five similarly sized and demographically situated police departments in the U.S., plus all the tweets and posts from the followers or friends responding to those accounts over a 90-day period. We performed both manual coding and machine cluster analysis to elicit major threads of conversation. In addition to the data analytics, we conducted interviews with the five police departments to understand the similarities and differences in agenda priorities resulting from their social media goals and use.The study shows the priorities that comprise the police agenda, identifies both similarities and differences in what their audiences communicate among themselves about most frequently in the public safety domain relative to the police agenda, and finds evidence of positive response from the public to some of the agenda priorities communicated by the police. Our data also reveal that police are using social media interactively, which could, over time, advance community policing goals. The paper concludes by considering the implications of these findings for law enforcement and community policing and suggests directions for future research on agenda setting in this new media environment.  相似文献   

18.
A deliberative democracy calls for citizens who are well informed about a diverse range of public issues and a media system that shapes the public agenda for deliberation and consensus building. However, with the current proliferation of a high-choice media environment, citizens can engage in partisan selective exposure by only consuming news that matches their own political attitudes and dispositions. This study examines two under-researched effects of partisan selective exposure: (1) the reduction in the number of societal issues that individuals consider important (i.e., nominal agenda diversity) and (2) the reduction in the variety of issues (i.e., thematic agenda diversity). A national survey was conducted in Hong Kong, a transitional democracy with a highly partisan media environment. The results showed that although reading more newspapers is positively related to nominal agenda diversity and thematic agenda diversity, citizens who receive their news only from partisan newspapers are less likely to be interested in a range of public issues and are less able to name pressing societal issues. Moreover, both nominal and thematic diversities predicted political participation, though not political discussion. The findings provide supporting evidence that partisan selective exposure can lead to a fragmented public agenda.  相似文献   

19.
The environmental movement is one of the most successful socialmovements of the twentieth century, and a key reason for itssuccess has been strong public approval of the movement's goalof environmental protection. This paper reports cross-nationaldata on public approval of environmental protection relativeto approval of the goals of other major ‘new social movements’—theanti-nuclear power movement, the nuclear disarmament movement,the women's movement, the human rights movement and the animalrights movement—in Western Europe and the United States.The data come from a 1990 ‘lifestyles and attitudes’survey conducted by Gallup for Reader's Digest, based on nationallyrepresentative samples in the United States and seventeen Europeannations, and show higher public approval for environmental protectionthan for the goals of other new social movements.  相似文献   

20.
The present study integrates two concepts: the notion of opinionleadership, as conceptualized and measured by the Strength ofPersonality (SP) scale, and the agenda-setting process. Thus,we suggest and test a two-step flow model in which certain individuals,the influentials, identify emerging issues in the mass mediaand then diffuse these issues to others via their personal networks.Based on a series of six national surveys conducted in Germany(1990) measuring issue salience and various personal characteristics,this study highlights the role certain individuals play in theemergence of the public agenda. The degree to which individualscan be influenced, measured by the SP scale, is found to bea powerful predictor of the formation of personal agendas, withhigh SP individuals differing from others in their identificationof emerging public issues. However, the analysis reveals thecomplexity of these relationships: they depend on the obtrusivenessof the issue, and they vary over time and location (East orWest Germany). The findings encourage the empirical pursuitof the suggested ‘two-step flow model’ as appliedto the agenda-setting process.  相似文献   

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