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1.
本文通过对沈苏儒先生和鹤木真两位学者对国际传播定义的分析,认为沈先生所给出的定义是国际传播无主体说的代表,同时忽视传播媒介的重要性和多元性,将国际传播的历史追溯到人类社会建立国家以后,这跟国际传播的现代性特征不相符的。而鹤木真给出的定义是国际传播的单主体说的代表,他的定义没有展现当今国际传播主体和传播媒介的复杂性,也缺乏一定的前瞻性。基于此,国际传播的定义应该包含复杂的传播主体、多元的传播媒介和前瞻性这三个基本要素。  相似文献   

2.
结构洞理论是网络结构分析中的一个重要理论,可用来发现社会网络中的优势者或中介者。将结构洞理论应用于对知识传播媒介的分析中,是一种新的尝试。在介绍传统知识传播媒介和社会化媒体的基础上,基于结构洞理论对这两种知识传播媒介的知识传播过程进行抽象化对比分析,发现社会化媒体具有"弱中心化"、"冗余关系多"的特点,可降低知识传播的成本。  相似文献   

3.
媒介融合向纵深发展,传播技术、传播媒介、传播对象等都在发生巨大变化。虚拟主持人、AI主播的出现对传统播音主持工作者的地位带来了冲击和挑战。本文从如何更好地实现主持传播的有效情感链接出发,以通感理论为切入点,分析通感理论对主持传播的影响,阐释通感理论在主持传播中的应用,从传播主体融合、技术壁垒突破、传播空间拓展等三个方面探索促进主持传播形象建构的路径。  相似文献   

4.
政治传播系统是由政治传播系统、传播媒介和公众三个政治互动要素所构成的有机整体。政治传播系统包括公众传播、精英传播、媒介传播三部分,其功能表现为传播政治信息、影响公共舆论、设置政治议题、政治社会化、塑造政治形象、实现政治统治等。政治传播系统存在着政治系统与政治传播受众的控制与反控制的冲突、政治系统与政治传播媒介的控制与反控制的冲突,二者构成了政治传播系统的冲突困境。  相似文献   

5.
本文认为“反腐败传播”一般包含传播再现、传播动员和传播监控三个类型.本文以新闻报道/影视剧、电视问政和网络反腐为例,分别解释了上述三类传播类型在中国反腐败传播中的具体实践,并就其有效性和局限性进行了辩证分析,并提出反腐败传播的历史性和在地性是创新理论研究的重要支点.  相似文献   

6.
本文对2011年中国新闻传播学理论研究方面做了扼要的梳理,划分为新闻理论、传播理论和新闻传播史三部分。文章认为,这年的新闻传播学研究基础渐厚,但理论创新有待加强。  相似文献   

7.
“传播与国家发展理论”在其发展过程中对媒介角色与功能有不同的认识。早期“现代化”理论依据传播“强效果”论,将大众传播媒介设定为“神奇的增殖器”,媒介在这一发展理论模式中起着决定性的作用。“依附理论”阶段,媒介的角色被调整到一种次要的位置,其效力必须通过与社会传统的传播网络共同作用才能发挥出来。在“新国际体系”阶段,传播效果和传播角色重新被认为居于重要位置。作者认为传播媒介功能的发挥,除了平等的国际传播环境和全民参与的内部条件外,还必须综合考虑社会整合程度、受众能力、传播制度等因素,只有诸多因素和谐发展,媒介才能在国家发展中起到良好的作用  相似文献   

8.
传统文化是一个民族繁荣发展的见证,是一个国家兴衰成败的结晶。它的传播不仅需要一代代人的言传身教,更离不开一些传播媒介。从造纸术开始,传播媒介经历了千年的沧桑变化,记录了传统文化的精髓部分。时代的进步,带来了一些新的传播媒介,使得传统文化的传承更加便利,更加普及。基于此,从传统文化的重要地位入手,对新的传播媒介在传播和记载传统文化中的重要性进行阐述,进而介绍新媒体时代传统文化的传播策略。  相似文献   

9.
本文从全球传播媒介发展入手,总体分析了世界传媒发展的基本路径.文章认为,产业化是世界主要国际传播媒介发展的重要经验,中国国际传播在发展过程中,在保证根本职能不发生改变的前提下,应充分重视国际传播的产业发展路径.这一路径是中国国际传播媒介发展的必由之路.  相似文献   

10.
论档案馆利用率不高的原因   总被引:1,自引:1,他引:0  
文献传播学认为,整个文献传播过程包括三个基本要素:即传播者、文献和受众.文献传播的效率和效果要受到这三方面因索的直接影响和制约.当然,其他如传播媒介、传播渠道、传播方式等也是不可忽视的因素.  相似文献   

11.
ABSTRACT

The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed.  相似文献   

12.
ABSTRACT

In today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries.  相似文献   

13.
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire.  相似文献   

14.
ABSTRACT

The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs.  相似文献   

15.
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers.  相似文献   

16.
ABSTRACT

German authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible.  相似文献   

17.
Abstract

Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services.  相似文献   

18.
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen.  相似文献   

19.
This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession.  相似文献   

20.
毛彦妮  王菲菲 《图书情报工作》2012,56(18):93-98,126
指出共链分析已在商务网站评价、竞争情报分析、商业信息挖掘等领域有广泛应用。综合运用共链分析与社会网络分析的方法,对国内市场份额排名前50位的电子商务网站的企业竞争态势与竞争关系及地位进行综合分析,并对企业间潜在竞争关系挖掘进行初步探索,以期能对竞争情报方法论研究和国内电子商务市场的发展提供一定的启示和参考。研究发现,共链网络中节点的程度中心性与企业实际的市场份额之间存在显著的相关关系,且竞争关系多存在于不同组织下业务类型相似的企业实体,而有些互补服务的企业之间则是合作关系的存在,这一发现或许能为未来电子商务市场发展战略规划与制定提供一定的指导和帮助。  相似文献   

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