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1.
The purpose of this study is to understand how professional sport organizations might influence consumer voluntary behavior through their corporate social marketing (CSM) initiatives by focusing on the role of corporate credibility. The study examined consumer responses to environmental initiatives by two professional sport teams, and showed that organizational and program characteristics were associated with the corporate credibility of the teams in supporting environmental protection (i.e., environmental credibility). Environmental credibility, in turn, was found to have a positive association with consumer pro-environmental behavior measured by daily recycling involvement and recycling intentions during the teams’ home games. The results further revealed that environmental credibility was more strongly associated with recycling intentions during games for respondents who were less involved in environmental issues. Together, these findings suggest that professional sport organizations can be an effective vehicle for socially beneficial behavior by increasing their credibility in CSM involvement. 相似文献
2.
In this study, we explore institutional forces affecting environmental sustainability in professional sport teams and leagues in North America. Interviews with sport executives and executives from partner groups, 122 websites and organizational documents, and 56 media reports were examined. Data revealed how environmental management practices are being diffused in professional sport organizations. Evidence indicated associative behavior among sport organizations with respect to environmental management. Data also illustrated that media played a role in driving and defining the type and extent of involvement in professional sport teams’ environmental sustainability efforts. We discuss environmental sustainability as it affects a team's or league's CSR related initiatives (i.e., averting legal recourse, saving money, as well as building stronger relationships with stakeholders (e.g., customers, fans, local communities, federal governments and corporate partners)), and speculate how these efforts might evolve and inform the development of environmental sustainability in organizations in the sport, service and entertainment sectors. 相似文献
3.
The subsidisation of professional sport facilities has inspired deeply contentious debates. In North America, these debates have culminating historically in a vote by referendum. In order to obtain a favourable outcome, sport organisations have relied largely on controversial means, including using the influence of urban regimes, disseminating unreliable economic impact analyses to the public, or using political influence to circumvent the democratic process. In this paper, organisational perception management is proposed as an alternative approach to these tactics. This strategy is defined and illustrated using corporate pro-environmental behaviour in sport to demonstrate professional sport organisations can protect their images, reputations, and identities and obtain favourable referenda outcomes. From this analysis, the Desired Voting Outcomes Framework is presented, illustrating that effective organisational perception management can interrupt anticipated no-voters’ decision-making processes, leading to a reconsideration of voters’ judgments. Furthermore, the organisation's longterm reputation is sustained due, in part, to the perceived legitimacy of referenda. Implications of this framework and directions for future research are discussed. 相似文献
4.
体育社团法人治理对于提高体育社团的能力建设和专业化水平,具有重要意义,应成为未来改革的趋势所在。现有体育社团法人治理存在着治理结构不健全、治理机制不完善与政府过度介入的困境。通过制定《社会组织法》,明确规定体育社团法人治理结构与机制;制定非强制性的法人治理指引,为完善体育社团法人治理提供范本;加强民政部门对体育社团遵守章程的监督,使体育社团法人治理有章可循;强制体育社团建立监事会、加强章程实施的有效性、完善社团议事程序和规则、落实民主选举制度以及扩大会员范围等措施,以完善体育社团法人治理。 相似文献
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6.
As professional sports organisations are increasingly engaging in Cause-Related Marketing (CRM), there is a growing interest in understanding to what extent Corporate Social Responsibility (CSR) can deliver win–win outcomes for both the organisation and society at large. In this article, the authors provide a typology of CRM approaches adopted by professional sports teams and demonstrate if and how they approach social responsibility from a marketing perspective. The authors use a qualitative method to explore CRM engagement of professional basketball teams in Europe. The findings show that CRM is more than an act of philanthropy to the majority of the sports organisations. The sport organisations envision a win–win situation either through increased revenue or improved stakeholder relationships, or a combination of both. The authors merge the CSR and CRM concept and contribute to the CRM literature by investigating it from a broad managerial and stakeholder perspective rather than from a unilateral consumer perspective. The model will assist sports managers in CRM decision-making, more specifically, in handling the paradox between commercialising CRM and safeguarding integrity. 相似文献
7.
Sarah Kelly Richard Thelwell Jamie B. Barker Chris G. Harwood 《Journal of sports sciences》2018,36(16):1852-1859
In the present study we add to the literature by exploring the degree to which UK practitioner psychologists perceive themselves able to support sport coaches, and how professional training prepares psychologists for coach work across performance domains. Ten participants comprising seven sport and exercise psychologists with Health Care Professions Council (HCPC) practitioner psychologist status and three trainee psychologists studying towards the British Psychological Society (BPS) qualification in sport and exercise psychology (QSEP) were individually interviewed. All participants reported prior experience of working with coaches across all performance domains. We explored: practitioner’s understanding of the challenges coaches face within their job; practitioner’s experiences of coach work; perspectives about the ways in which practitioners could and should support coaches; and, the degree to which professional training prepares practitioners for coach work. Using recommended procedures of Connelly and Peltzer, content analysis revealed practitioners perceived the challenges faced by coaches are different at grassroots level compared to those working with elite athletes, and that practitioners require skills to provide one-to-one coach support and group-based interventions. All practitioners perceived that training programmes do not adequately equip trainees with skills required for coach work. We discuss the implications for enhancing practitioner training in the UK. 相似文献
8.
《Sport Management Review》2016,19(2):120-132
A growing number of sport for development and peace (SDP) organizations seek to address social issues through sport. Hall et al. (2003) created a multidimensional framework that suggests SDP and other nonprofit organizations need human resources, financial, and structural capacities to accomplish their organizational goals and objectives, but may face challenges with developing these capacities. The current study used this framework and examined the capacities of Gainline Africa – a small SDP nonprofit organization based in North America and operating programming in an East African post-conflict community – to identify critical elements that influenced the organization's ability to fulfill its mission. Semi-structured interviews (n = 10) were conducted with its North American staff members. The study's findings build upon the theoretical understanding of organizational capacity within nonprofit sport organizations, and several new elements such as community funding and managing nontraditional Global North-Global South dynamics, were revealed that could be unique to the SDP context. Practically speaking, smaller SDP organizations can use the findings to help increase their organizational capacity through leveraging local partnerships and understanding the role and usage of paid versus volunteer staff members. 相似文献
9.
《Sport Management Review》2019,22(5):736-747
Given the growth in the female sport fan base of North American major league sports and the development and expansion of women’s team-related apparel, the purpose of this study was to examine women sport fans’ perceptions of team apparel. The authors collected data through in-depth interviews with 16 Canadian women who self-identified as fans of professional sport teams. They perceived a lack of options in team apparel, despite the development of women’s clothing lines. Analysis of the aesthetics, symbolism, and instrumentality of team apparel using a third-wave feminist approach provides socio-cultural explanations for women fans’ dissatisfaction with existing offerings. This approach advances understandings of the social circumstances shaping women’s sport experiences as fans and the impact of gender on consumer engagement. Results suggest that sport teams need to recognize the diversity of women’s gender identities and expressions and provide a wider range of clothing that demonstrate their status as authentic fans. 相似文献
10.
《Sport Management Review》2019,22(2):235-246
Perceived risk, identification, and perceived value play a critical role in consumer behavior. Although previous researchers have examined identification and perceived value, examination of mediated sport consumption is lacking. Additionally, risk has received limited attention within this context. The purpose of the current study was to examine the relationships between identification, perceived value, and purchase intentions, and to assess the moderating role of perceived financial risk within the context of combat sports pay-per-view purchases. Combat sport consumers (N = 364) participated in an online survey. Findings showed that identification had a positive association with perceived value and purchase intentions. Perceived value was directly associated with purchase intentions and partially mediated the relationship between identification and purchase intentions. However, perceived financial risk did not moderate the value-intentions relationship. These findings contribute to the sport consumer behavior by (a) extending the understanding of identification, value, and purchase intentions in a mediated consumption environment, and (b) advancing knowledge on the role of financial risk in this setting. As advances in technology continue, it is important to understand the role of attitudes and behavior, and the potential impact of perceived risk on purchases of mediated sport programming. 相似文献
11.
《Sport Management Review》2017,20(3):309-321
Understanding sport consumer well-being is essential for enhancing the psychological experience and benefits of sport consumers. While watching a sporting event on TV or Internet is a key means of sport consumption, not much is known about the activity’s influence on well-being. Well-being improves when one’s hedonic, eudaimonic, and social needs are fulfilled. Need fulfillment occurs when hedonic, eudaimonic, and social values are experienced and perceived as one’s own. A pre-post survey and SEM-based research was conducted to examine individuals’ psychological experiences in sport event viewing and its link to well-being. The influences of the sport fanship and media consumption setting on the links were also examined. The results indicate that hedonic, eudaimonic, and social values experienced by sport event viewers fully or partially (moderated by sport fanship and media consumption setting) led to well-being improvement, supporting the notion of hedonic, eudaimonic, and social needs fulfillment as the mechanism of improving well-being in this context. 相似文献
12.
Andrea N. Eagleman 《Sport Management Review》2013,16(4):488-497
National governing bodies (NGB) of sport are not-for-profit organisations that typically receive less mainstream media coverage and have much smaller marketing budgets than mainstream professional sports. Therefore, they must seek alternative methods from mainstream media and traditional marketing in order to increase brand awareness and reach fans and stakeholders. While all sport organisations stand poised to benefit from social media, NGBs seem to be a segment of the sport industry uniquely positioned to capitalise on social media's benefits. Because there is currently no known literature on NGBs’ use of social media, this study examined the role that social media plays within NGBs in the United States including employees’ acceptance of social media, motivations to use social media, and the organisation's current usage of social media. An online survey was distributed to NGB employees in the spring of 2012, and results revealed that contrary to studies on other sport organisations, NGB employees reported high levels of acceptance and motivation to use social media regardless of demographic factors. Additionally, NGBs seemed to use social media as a communications tool to a greater degree than as a marketing tool. Implications for international and niche sport organisations are presented in the conclusion. 相似文献
13.
《Sport Management Review》2016,19(4):378-390
Two key law-like patterns – the double jeopardy and duplication of purchase laws – have consistently been found to explain and predict consumer behavior across a wide range of industries. There has been speculation that these empirical generalisations may not hold in the case of professional team sport brands. The reasons given include the passionate loyalty of sport fans, the fact that two sport teams must be consumed at once in any contest, and the strong geographic dominance of sport brands. In this study, we examine the applicability of these two law-like generalisations to professional team sport. With a few caveats, these law-like patterns hold, suggesting that sport team brands operate in line with what is known about other consumer markets. Results suggest the unique aspects of the sport market do not meaningfully impact consumer behavior and therefore sport brands should be managed in fundamentally the same way as most consumer markets. 相似文献
14.
Although sport management researchers concur with one another regarding the significance of interaction between employees and consumers in shaping the consumers’ attitudes and behaviors, the vast majority of previous studies are largely isolated such that they take assessment exclusively from one side of the dyad—either employees or consumers. The authors seek to advance the current body of knowledge by utilizing a dyadic method that includes judgments provided by employees as well as one of each employee’s consumers in a high-contact sport service context (i.e., multi-purpose fitness centers). As such, the authors investigate how employee citizenship behavior and deviance behavior influence consumer citizenship behavior and participative behavior through consumers’ perceived service quality and satisfaction with employees. The results indicated that employee citizenship behavior positively and deviance behavior negatively shaped consumers’ perceptions of service quality, whereas the negative moderating effect of employee deviance behavior between employee citizenship behavior and service quality was not supported. Satisfaction with employees significantly mediated the relationship between service quality and consumer citizenship behavior but not between service quality and consumer participative behavior. Theoretical, methodological, and practical implications derived from this study are discussed. 相似文献
15.
《Sport Management Review》2020,23(5):992-1004
Increasingly, globalization and the adoption of a market economy have made innovation fundamental for the success of professional sport organizations. Yet oligarchical league structures, isomorphic and hyper-traditional cultures, and hierarchical organizational structures can enhance or hinder organizational creativity, the beginning stage of the innovation process. Therefore, the purpose of this research is to determine the antecedents of organizational creativity in professional sport organizations. Perception of organizational creativity is theorized to be influenced by employee creativity, work environment, and the social interactions of employees. The results, based on a survey of three professional sport organizations’ front offices, indicated perceptions of a work environment with a clear vision and better work processes were associated with greater perceptions of organizational creativity. The lack of relationships between many of the factors theorized to influence organizational creativity, such as an employee’s advice network, could indicate the sport industry is unique in creativity management. This study is the beginning in understanding the first step of innovation, and the processes that influence employees’ perceptions regarding the ways in which their work environment relate to organizational creativity. 相似文献
16.
The aim of this paper was to investigate specific mechanisms of how sport fans’ perceived corporate social responsibility (CSR) of teams could enhance their sense of pride, team identification, and regional attachment. The mediating effect of gender was also examined. A theoretical research model was investigated via multi-group structural equation modeling (SEM) using 317 survey responses. The results indicate that pride is an important mediator of the relationship between perceived CSR and team identification, and team identification was found an important predictor of regional attachment. Additionally, the results suggest that these relationships were much stronger amongst males. In both genders, perceived CSR was an important indicator for enhancing pride. 相似文献
17.
The concept of commitment in sport marketing has largely been regarded as unidimensional. In the broader study of organizational behavior, commitment has been studied as a multidimensional construct. The multiple dimensions of commitment construe that one's behavior can be conveyed by different psychological states, comparable to those found to characterize different forms of commitment. The multidimensional perspective appears to yield more detailed and relevant information regarding a consumer's commitment in predicting specific behaviors. In past decades, a variety of researchers in organizational psychology and organizational behavior have investigated the relationship between motivation and commitment in order to better understand the two processes and their impact on behavior. However, there have been few attempts to integrate the two domains in order to demonstrate how motives and commitment combine to influence sport consumer behavior. Accordingly, a model of commitment and its relationship to sport consumer motives (i.e., antecedent) and behavioral intentions (i.e., consequence) is proposed. 相似文献
18.
Warren Whisenant 《Sport, Education and Society》2013,18(3):343-357
The purpose of this study was to determine the effect of three organizational justice dimensions on the commitment of high school student athletes (N?=?480) to continue playing a referent sport. The athletes were asked to complete an instrument designed to assess their perceived levels of justice displayed by their coaches in three justice dimensions—procedural justice, distributive justice and interpersonal justice. The findings indicated that justice perceptions did significantly (p?<?0.05) influence their intent to continue playing a specific sport. Further analyses found fairness perceptions differed significantly (p?<?0.05) when considering the students’ grade level, gender and referent sport, while no differences existed based upon the race of the student athletes. These findings provide insight into organizational justice in sport. 相似文献
19.
Physical education is a socially constructed activity that forms one component of a wider physical culture that includes sport and health/physical activity . The terms sport and physical education are often used interchangeably in school contexts, where sport and health continue to shape what is understood by the term physical education. This study explores discourses shaping pre-service primary teachers' understandings of the nature and purposes of physical education within an Irish context and the relationship between these understandings. A 10-minute writing task prompted by the question ‘what is physical education?’ was completed by a sample of pre-service teachers (n=544, age range 18–46, 8.8% male) from two colleges of education, prior to the physical education component of their teacher education programme. Content analysis involved an initial text frequency search to create categories which were collapsed into three broad areas of students' understandings of physical education—sport, health and physical education. The research design allowed access to pre-service teachers' understandings of physical education. Participants' understandings reflected their own school experiences and were framed within health and sport ideologies of physical education. Although acknowledged as an important part of school life physical education was perceived as a break from academic subjects where the purpose of learning was to learn sports and activities to stay fit and healthy. While the overwhelmingly positive nature of participants' experiences and the changing discourses around competition and team games are encouraging the dominant discourses of physical education continue to reflect the dominant aspects of wider physical culture in Ireland. The capacity of physical education to move beyond reproducing dominant sport and health ideologies provides a significant challenge to teacher education contexts, to challenge dominant discourses and recreate understandings of physical education for future action. 相似文献
20.
This paper investigates the attributes of Corporate Social Responsibility (CSR) programmes in sport and their potential for sustainable community development. The gap between sport-related CSR and community development needs to be filled by shifting attention to the capacity building of communities. While the neoliberal foundations of CSR are recognized, it is essential to understand the ideological varieties driving CSR that can enable inclusiveness and collaboration in fostering community benefits of CSR programmes. The paper contributes to the literature on CSR in sport advancing the discourse, and sets the stage for a community-based framework for research: (1) related to sport as a tool for social change; (2) exploring the relationship of organizational motives, stakeholder engagement and CSR programme design/implementation; and (3) evaluating the perceived benefits of CSR programmes, and the extent to which these can help achieve sustainable community development. 相似文献