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互文性强调特定文本与其它相关文本之间的相互影响、相互联系,是理解一切文本的前提。根据互文性理论。任何一个文本都是在它以前的文本的遗迹或记忆的基础上产生的,或者是对其他文本的吸收和转化中形成的。本文将这一概念应用到广告翻译中、通过分析广告语中的互文性,及广告译文的研究,为广告翻译研究开拓了新的视角。 相似文献
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广告语言是一种商业性语言,广告翻译也是一种跨文化交际活动。文化对广告翻译具有重大影响。主要从文化差异的角度,在语言差异、传统习惯差异和消费心理差异三个方面,通过对英语广告翻译中误译实例的讨论,探讨英语广告误译的根源。 相似文献
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广告语言是一种商业性语言，广告翻译也是一种跨文化交际活动。文化对广告翻译具有重大影响。主要从文化差异的角度．在语言差异、传统习惯差异和消费心理差异三个方面，通过对英语广告翻译中误译实例的讨论，探讨英语广告误译的根源。 相似文献
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广告作为一种向消费者传达产品信息的应用语言,有着不同于其他文本的文体特征,本文通过实例分析广告英语中常见的文体修辞手法,并针对其特色提出运用直译法,意译法和弥补法来达到翻译"信,达,雅"的目的。 相似文献
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广告英语的修辞特色与翻译策略 总被引：1，自引：0，他引：1
广告英语是广告的一个重要的组成部分,它作为信息的主体,已经渗透到生活的各个领域。而其已经成为了一种重要的写作形式,有自己独特的个性语言,在翻译时应坚持正确的翻译标准,充分考虑广告英语的语言特色,采取恰当的翻译策略,以展示广告英语所特有的语言魅力。 相似文献
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广告作为信息载体已经渗透到生活的各个领域,广告英语发展已经成为一种重要的实用文体,有自己独特的语言风格。本文旨在分析广告英语的翻译标准、语言特色及翻译的策略,用以展示广告英语所特有的语言魅力。 相似文献
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广告翻译标准的现代视野——从纽马克的文本范畴理论谈广告翻译 总被引：1，自引：0，他引：1
本文借鉴纽马克的文本范畴理论探讨了作为号召型文本——广告的翻译标准问题,阐述了广告翻译不同于传统译学所特有的“消费者第一”、“二次创作”原则,并以此为理论基础解释了广告翻译具体实践活动。 相似文献
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从文本功能的角度探讨了商业广告翻译的策略.商业广告的目的是以经济效益为最终旨归的,广告翻译策略的研究其目的也是要通过一篇好的译品,引导消费者去行动.文本功能正是从功能主义角度来探讨应用翻译的原则. 相似文献
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从接受美学理论角度出发,以商业广告翻译实例为考察对象,探讨接受美学理论影响下的广告翻译的趋势,是一个新的研究方向。接受美学理论影响下的广告翻译主张在广告翻译过程中应以读者为主体,把握其接受新事物的心理,使广告语言更具其自身魅力。 相似文献
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Marjorie Armstrong-Stassen Margaret Landstrom Ramona Lumpkin 《The Information Society》1998,14(2):153-164
This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors. 相似文献
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A joint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology his co-workers from Norway US Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells suggesting that China's projected climate warming could decrease the pest's numbers. The study was published in Proceedings of the National Academy of Sciences on September .…… 《中国科学院院刊(英文版)》2008,22(1):6-7
Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China＇s projected climate warming could decrease the pest＇s numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007. 相似文献
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Caroline Haythornthwaite 《The Information Society》2001,17(3):211-226
A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction. 相似文献
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Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies. 相似文献
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Puay Tang 《The Information Society》1998,14(1):19-31
The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means. 相似文献
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Milton Mueller 《The Information Society》2001,17(3):151-163
Long-standing conflict between domain name registrants and trademark holders prompted the Internet Corporation for Assigned Names and Numbers (ICANN) to create a global, mandatory arbitration procedure known as the Uniform Dispute Resolution Policy (UDRP). The UDRP has been used in 2166 cases involving 3938 domain names as of 1 November 2000. The policy gives the initiator of a complaint, generally a trademark holder, the right to choose which ICANN-accredited dispute resolution service provider (RSP) will handle the case. During the preparation of the UDRP,some feared that complainant selection would lead to "forum shopping" that might bias the results. This article performs a statistical assessment of the forum-shopping thesis and finds support for it. There are statistically significant differences in the various RSPs' propensity to take away names from defendants; there are also major differences in the number of cases brought to each RSP. RSPs who take away names have the larger share of cases. The study examines other variables that might explain differences in market share, such as price, the plaintiff's nationality, or the time taken to decide a case. It finds that nationality and time also are correlated with market share. The study concludes that shopping for a favorable outcome is an important factor in the UDRP. 相似文献
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Prof. Raymond C.K. Chen a neuropsychologist with the CAS Institute of Psychology has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology.…… 《中国科学院院刊(英文版)》2008,22(1):15-15
Prof. Raymond C.K. Chen, a neuropsychologist with the CAS Institute of Psychology, has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology. 相似文献
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Leah A. Lievrouw 《The Information Society》1998,14(2):83-96
The main premise of this article is that in information societies generally, and in virtual social contexts particularly, a distinctive style of interaction to facilitate the communication of difference, heterotopic communication , has emerged. It rests on two cultural foundations: an ideological belief in the positive, socially integrating power of communication, and a prevailing ethic of instrumental rationality, subjective individualism, and strategically practiced self-interest. The former is demonstrated by the use of simulation and spectacle as sources of information; exhibitionism/voyeurism as a communicative style; and the awareness of surveillance. The latter is seen in the competitive use of knowledge as a commodity; a surface globalism masking deep parochialism; lateral as well as vertical information inequity; and the use of public versus private as strategies for engagement rather than as spaces. Those who engage in heterotopic communication resort to their 'own devices' both in the sense of personal agendas, strategies, interests, and interpretations, and in the form of the telecommunication tools that help realize them. These personal and technological devices allow individuals with the right educational and technical resources to avoid exposure to disagreement, difference, or other information that does not serve their direct purposes or reflect their particular views of the world; yet they also help convey the appearance of openness, availability, and cooperation. This style of interaction is used strategically in combination with information and communication technologies to gain social or economic advantages, but it may encourage social separatism and parochialism, inhibit the negotiation of disputes, and emphasize competing interests. 相似文献
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《中国科学院院刊(英文版)》2014,(3)
<正>In Xishuangbanna,one of China’s most biodiverse regions,landscape has changed dramatically during the past three decades due to the conversion of tropical rainforest to rubber plantations.In steep areas,terraces are often constructed before planting rubber trees,which causes two important changes in the soil:the destabilization of soil in the bench terraces and the increased vulnerability of unvegetated riser faces to erosion.Few studies have documented the nature and intensity of erosion on bench terraces.Prof.LIU Wenjie and his colleagues from the Xishuangbanna Tropical Botanical Garden(XTBG)conducted a study in Menglun County(21°5′39″N,101°15′55″E),Xishuangbanna to evaluate the influence 相似文献
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Chinese Scientists Use Earth Observation Technologies to Study and Protect Wild Camels 总被引：1，自引：0，他引：1
《中国科学院院刊(英文版)》2014,(3):267-268
<正>Chinese scientists plan to apply Earth Observation technologies to protect the critically endangered wild camels(Camelus ferus).With the help of remote sensing,satellite positioning,geographical information system and wireless sensors networks,they will be able to access the distribution and population of the wild camels and protect their habitats.The project will be carried out by the International Research Center for Wild Camel Conservation,which was jointly established earlier this year by the Institute of Remote Sensing and Digital Earth(RADI)of the Chinese 相似文献