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1.
As it becomes increasingly difficult to demonstrate the worth of the library to the academic community, gate counts and usage statistics are no longer enough. Showing the impact the library has on the community requires planning new services with outcome measurement from the start. This article outlines a project plan for launching a faculty book delivery service at the University of Central Florida's John C. Hitt Library using Rhea Rubin's (2006) Outcome Measurement model. The article reviews the relevant literature, analyzes the current internal and external climate in which the service will be implemented, discusses the logistical aspects of the service such as cost, delivery method, and staffing, and concludes by determining the goals and outcomes of the service based on these factors. This article is the first in a series of three articles that together make up an entire project planning and management document, including planning, marketing, and assessing the service. The plan in its entirety provides an example of how to apply the Outcome Measurement model in an academic library setting.  相似文献   

2.
As it becomes increasingly difficult to demonstrate the worth of the library to the academic community, gate counts and usage statistics are no longer enough. Showing the impact the library has on the community requires planning new services with outcome measurement from the start. This article outlines a marketing strategy for launching a faculty book delivery service at the University of Central Florida's John C. Hitt Library using Fisher and Pride's (2006) Blueprint for Your Library Marketing Plan. It includes a review of relevant literature on marketing delivery services, service and marketing goals and outcomes, target audiences, marketing messages, message delivery strategies, marketing budget, and management of staff responsibilities. This article is the second in a series of three articles that together make up an entire project planning and management document that is based on Rhea Rubin's (2006) Outcome Measurement model. The plan in its entirety provides an example of how to apply the Outcome Measurement model in an academic library setting.  相似文献   

3.
ABSTRACT

This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community.  相似文献   

4.
ABSTRACT

The Public Library Association’s performance measurement initiative, Project Outcome, is a free online toolkit designed to help public libraries understand and share the impact of essential library programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. Interviews of participating libraries and community stakeholders were conducted in 2017 to create five success case studies. What PLA learned is that libraries using Project Outcome surveys can leverage their outcome data into actionable results—tracking their impact across time, improving and expanding programs and services, supporting new and deepening existing partnerships, and increasing library championship.  相似文献   

5.
《The Reference Librarian》2013,54(67-68):111-130
Summary

Early in 1997, full Web access was added to Babson Library's public workstations. In a few short months, library computers became a mecca for neighborhood youth. The library's “open door” philosophy and Springfield College's strategic vision to strengthen campus/community ties brought the library to the forefront of actively developing services for community youth. An outreach program for community youth was designed to address the issue of computer access. The development of the program involved the entire library and provided an opportunity for collaborative interaction among the library, related campus programs, and community agencies. Its impact on the library brought to the forefront the debate between “academic service” and “community service.”  相似文献   

6.
大学图书馆成效评估是对用户在接触图书馆所提供的资源、服务和活动之后所发生的改变进行评估。绩效评估关注图书馆投入与产出的效率,成效评估关注图书馆服务的影响与效果。大学图书馆成效评估的内容主要包括对学习、研究、教学的影响评估。该文结合国外大学图书馆成效评估的实践案例,对大学图书馆成效评估的定义、内容、意义以及评估指标体系等进行探索。成效评估是基于用户为中心的新的评估理论和方法,有利于争取社会各界对图书馆的支持和提高图书馆服务质量。  相似文献   

7.
Abstract

Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+(tm) results and strategic-planning documents indicated a need for a new type of measurement. The current literature on e-metrics focuses predominantly on vendor-based network statistics and reporting standards and other collaborative projects by various academic libraries around the world, such as the International Organization for Standardization, National Information Standards, Project COUNTER, and the Association of Research Libraries. There is no evidence within the body of library literature of academic libraries incorporating the use of e-metrics to measure the success of the library website in relation to library strategic planning and marketing. The purpose of this research paper is to consider how academic libraries can use web-conversion rates as a managerial tool for measuring a website's success and provides an outline for further research into a more strategic application of e-metrics as it relates to library strategic planning and marketing.  相似文献   

8.
[目的/意义]阐述高校图书馆学科服务面临的困境,分析英国约克大学图书馆学科服务模式和特点,以期为我国高校图书馆学科服务工作提供有益的启示。[方法/过程]介绍英国约克大学图书馆立体化的学科服务组织架构、多维度的学科服务范畴以及学科服务人力资源保障方案,并重点介绍4个学科服务案例。[结果/结论]为国内高校学科服务提出3点启示：构建随需而动的组织架构、建立完善的服务效果评价体系和科学合理规划学科服务内容。  相似文献   

9.
The Authors@UF program series emerged to showcase the scholarship and creativity of faculty, creating an intellectual forum within the academic library, and providing informal, extra-curriculum, academic engagement between students and faculty outside the classroom. This article identifies steps to launch an author program, and considerations in finding authors, locating the event, publicizing, budgeting, catering, selling books, and creating an off-shoot vehicle (i.e., “The Authors@UF Bookshelf”) to place University of Florida (UF) authors in the institutional repository. This new UF program embraced current academic library service trends, expanded roles for library liaisons, and advanced the library's fundamental role as an intellectual forum for the campus community.  相似文献   

10.
Libraries are faced with the challenge of developing new services that respond to the growing needs of their patron base. A library material delivery service is one new service model that is becoming increasingly popular among academic libraries around the country. While this service has shown positive results on college campuses, the service model is still evolving. The purpose of this article is to provide library professionals with a clear and concise overview of policies and logistics currently implemented by the Library Express Delivery Service at Florida State University.  相似文献   

11.
Abstract

Even though every library, whether research, academic, public, special, or school will tailor their service to accommodate the specific needs of their customers or community, a common thread-our attitude toward customer service-bonds all librarians. How can we improve our desire to serve with a smile? Does a smile make a difference in customer service? What are some libraries doing to motivate their employees? How can we help one another on the job? This article will explore these and other related questions. Today's libraries are competing with a variety of information sources, some of which are easily available to the user through the Internet. In order to help preserve our most valued asset-our customers-libraries need to incorporate a well-developed, quality customer service program in their operational plan and budget.  相似文献   

12.
ABSTRACT

This article will describe how merging service points in an academic library is an opportunity to improve customer service and utilize staffing resources more efficiently. Combining service points provides libraries with the ability to create a more positive library experience for patrons by minimizing the ping-pong effect for assistance. The Access Services Department at the University of North Texas Libraries was charged with management of the circulation and reference services offered at the service desk. Streamlined planning and modernized management of the desk and its impact on customer service in a changing library environment will be discussed.  相似文献   

13.
Introduction     
ABSTRACT

Makerspaces and related concepts and technologies are currently the subject of much discussion in the library community, particularly among public libraries. One prominent technology often featured in makerspaces is three-dimensional (3D) printing. In this article the author describes a 3D printing service launched at Southern Illinois University Edwardsville's Lovejoy Library; the justification for providing the service in an academic library, equipment selection, procedures and workflow, and evaluation of the success of the service to date.  相似文献   

14.
《Public Services Quarterly》2013,9(1-2):111-126
SUMMARY

The UCLA Library has had a long-standing commitment to the attributes espoused by the teaching library model outlined in the seminal essay by Stoffle, Guskin and Boisse, “Teaching, Research, and Service: The Academic Library's Role” (1984). Information literacy was identified as a goal in the Library's strategic plan in late 2001. This served as the catalyst for the library's two-year Information Literacy Initiative (ILI). The ILI provided a mechanism for systematic library-wide and campus-wide planning and collaboration to promote information literacy among the campus community. This case study outlines the multi-faceted approach of the ILI program to further information literacy at a large, research-based university, addresses problems and barriers, and offers some solutions for collaborating with campus and library constituents. Program assessment, impact, and future directions are discussed.  相似文献   

15.
《The Reference Librarian》2013,54(93):99-108
Abstract

E-mail reference has been utilized as a reference tool in academic libraries since the early 1980s. Today it is one of the most common media for providing digital reference service. An important aspect of providing any service is evaluating users' satisfaction levels with that service. Users of the Ask-A-Librarian e-mail reference service at a large academic library over a ten-month period voluntarily completed a seven item web-based questionnaire. The results indicated that the majority of respondents were satisfied with Ask-A-Librarian overall. This paper discusses how the library used the survey results to improve the existing service, and to implement a new one-chat reference. Reference service providers should not only ask users for feedback on existing services, but also should include them in the planning and design phase of new services. In doing so, they demonstrate their commitment to providing adequate and appropriate services to their patron community, and ultimately can save their institutions time and expense.  相似文献   

16.
ABSTRACT

This article seeks to provide an understanding of the issues in and possible steps of aligning the library's assessment processes to distance education service delivery. Through a review of the literature and current practices, the researcher sought to identify the need and value of aligned performance assessment processes for libraries, the primary contributing alignment factors affecting the library assessment process, and potential benefits of improved alignment of the assessment process for libraries in aligning assessment to the distance education services provided to customers. The results of the review suggest that libraries can improve the reporting and value of their assessment processes by improving the alignment of their assessment processes to distance education service delivery in 2 ways: internally through the use of consistent and innovative processes, metrics, and culture within the library and externally by embracing the alignment factors and available technologies of the library's service environment. The library must progressively elevate the alignment of the library's assessment processes from the traditional internal nonalignment of assessment to the total internally–externally integrated aligned assessment. This article concludes with a conceptual model of aligning library performance assessment to distance education service delivery for the effective reporting of library value and performance to stakeholders.  相似文献   

17.
Embedded librarian models can assume different forms and levels, depending on patron needs and a library’s choice of delivery services. An academic health sciences library decided to enhance its service delivery model by integrating a librarian into the College of Pharmacy, approximately 250?miles away from the main library. This article describes the embedded librarian’s first-year experience, challenges, and opportunities working as a library faculty in the college. The comparison of one-year recorded statistics on preembedded and postembedded activities demonstrated the effectiveness and impact of such an embedded librarian model.  相似文献   

18.
ABSTRACT

Five years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.  相似文献   

19.
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20.
ABSTRACT

Through a review of the literature, the author sought to identify what assessment planning practices exist in libraries, how the assessment planning process works in libraries, and what components constitute a library assessment plan. The findings suggest that, while libraries determine and report a great many aspects of organizational performance, general assessment planning (which encompasses total organizational impact and value) is not frequently used or integrated into the library's comprehensive strategic planning process, and it does not always effectively cover the scope of the assessment activities and information needed by organizational leaders and administrators to develop effective strategic plans and decisions. This lack of integration creates disconnects between the library's ability to determine and report organizational value and the library's need to provide accountability evidence to stakeholders and use the performance measurement results effectively in executing strategic planning and decision making. Using the findings of the review, the author proposes an alternative set of assessment planning components and focus areas.  相似文献   

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