基于在线开放课程的大学英语教学模式在听障全纳学生中的应用     

闵笛  韩梅 《中国轻工教育》2019,(2):88-92

在"互联网+"的时代,在听障全纳专业大学生的大学英语教学过程中引入基于在线开放课程的教学模式具有重要的理论和现实意义。本论文是基于在线开放课程的大学英语教学模式在听障全纳学生中的课堂教学实践。实践表明,引入基于在线开放课程的教学模式后,提高了听障全纳学生学习的主动性,增加了教师的教学密度,使学生可以进行个性化学习,学生英语成绩显著提高,四六级通过率也大幅上升。在线开放课程在听障全纳学生的大学英语教学中的应用初见成效。  相似文献   

一个微分系统的奇点的Hamilton量比较方法     

熊梅  黄良 《思茅师范高等专科学校学报》2002,18(3):1-4

应用微分方程定性理论及分支理论分析Z6 等变系统的奇点及其Hamilton,并给出怎样比较Hamilton量大小的一种方法  相似文献   

The role of self-construal in moderating the advertising repetition effect: evidence from Korea     

Byung-Kwan Lee  YouNa Lee 《亚洲交流杂志》2016,26(2):174-193

This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and varied-ad repetition. In the case of brand recall, in varied-ad repetition, interdependent self-construal subjects recalled better than independent self-construal subjects did, whereas there was no difference between interdependent and independent self-construal subjects in same-ad repetition. It was also found interdependent self-construal subjects evaluated the target brand more positively than independent self-construal subjects did in varied-ad repetition. However, there was no difference in brand attitude between independent and interdependent subjects in same-ad repetition.  相似文献   

The moderating role of cultural orientation in explaining temporal orientation of self-referencing     

Seungae Lee  Jun Heo 《亚洲交流杂志》2016,26(4):333-349

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献   

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public     

Yonghwan Kim  Youngju Kim  Yuan Wang  Na Yeon Lee 《广播与电子媒介杂志》2016,60(3):503-526

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.  相似文献   

Social Media Type Matters: Investigating the Relationship Between Motivation and Online Social Network Heterogeneity     

Cheonsoo Kim  Jae Kook Lee 《广播与电子媒介杂志》2016,60(4):676-693

This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity.  相似文献   

The “sacred” standing for the “fallen” spirits: Yasukuni Shrine and memory of war     

JongHwa Lee 《Journal of International and Intercultural Communication》2016,9(4):368-388

This essay examines the rhetoric/politics of Yasukuni Shrine as an experiential memory-scape, a material and discursive ground to frame and enact banal patriotism and militant nationalism. As a powerful mnemonic and rhetorical institution, Yasukuni Shrine (re)produces a nationalistic narrative and identity by (con)fusing natural feelings of individual grief and cultural tradition of commemoration with national heritage of banal patriotism. By (con)fusing what is “particular” and “universal,” Yasukuni Shrine establishes its rhetorical ground to justify a “banal” sense of patriotism that slips into the “ordinary yet honorable” fervor of militant nationalism, while effectively evading its moral/ethical reflexivity.  相似文献   

成人教育管理的发展趋势浅析     

李涛  龙梅 《河北大学成人教育学院学报》2006,8(3):19-21

新时期成人教育管理的发展趋势主要表现在四个方面:建设“专业化”的管理队伍,以质量求生存;坚定“人本化”的管理理念,以团结促发展;运用“现代化”的管理方法,以效率求提高;坚持“社会化”的管理方向,以开放促壮大。  相似文献   

中外刑事再审制度比较   总被引：1，自引：0，他引：1  

红梅 《广播电视大学学报》2007,(3):60-62

中外刑事再审制度在发起主体、发起理由、管辖方式、发起时限及次数和改判原则上存在差异.我国应借鉴国外制度设计的价值理念,使再审程序设计做到实体真实和正当程序的统一.  相似文献   

求解民营企业融资难问题     

杨梅 《沙洋师范高等专科学校学报》2006,7(4):57-60

民营企业融资难一直是制约其发展的瓶颈，本文在分析了民营企业融资的主要方式度现状的基础上，对民营企业融资难的成因进行了解读，并相应的提出破解难题的对策。  相似文献