影响我国足球联赛上座率的因素与对策研究   总被引：10，自引：0，他引：10  

王景波 《体育科研》2003,24(6):27-29

上座率是联赛的根本。研究表明影响观众出席人数的主要因素包括:球迷动机因素、比赛吸引力、经济因素、竞争因素、人口统计学因素、体育场因素、体育对社会的价值、体育专注和体育迷地位。除此之外,国家队比赛成绩、比赛公正程度、赛制安排等也影响比赛的上座率。  相似文献   

网络时代大众传播研究者面临的挑战与机遇——从受众研究和内容分析说起   总被引：3，自引：0，他引：3  

吉尔多·H·斯坦佩尔  罗伯特·K·斯图尔特  田青 《国际新闻界》2001,(4)

互联网似乎是一把双刃剑 ,它为受众调查和内容分析提供了新的机遇 ,但是多年来研究者们所遇到的一些老问题依然存在。大众传播研究趋于改善还是恶化 ,将取决于研究者使用互联网的技能。  相似文献   

西方公共电视的节目评估:收视率悖论   总被引：3，自引：0，他引：3  

倪燕  赵曙光 《国际新闻界》2004,(2)

在经营和编辑上试图独立于政府控制和商业影响的西方公共电视系统在评估节目时面临着使命与效率的冲突。收视率依然是公共电视系统在判定理想节目时的关键指标 ,但是并不是唯一的“指南针” ,各公共电视系统往往是综合使用收视率和收视质的表现评估节目价值。  相似文献   

Nurturing Authority     

Tanya Muscat 《Journalism Practice》2018,12(2):220-235

When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.  相似文献   

Measuring the value of theatre for Tyneside audiences     

Joshua Edelman  Maja Šorli 《Cultural Trends》2015,24(3):232-244

What values do theatre and dance hold for audience members? And how do these values differ between subsidised, amateur, and commercial performance? This paper addresses these questions through a survey of over 1800 spectators for theatre and dance in Tyneside in northeastern England, as well as a parallel set of focus groups, in the spring of 2014. These methods, which are designed for comprehensiveness and comparability, are being used across Europe by the Project on European Theatre Systems, a working group of theatre sociologists. Our research showed two sets of values which performances achieved; one was a common measure of performance quality, while the other described the values particular to subsidised work. This allows us to articulate both the general value of the arts and the particular values which subsidy (attempts to) facilitate. This has implications for both understandings of cultural value and for cultural policy, as the distinction between the two groups was not clean. We also found that amateur theatre participated in the same value system, but with an increased emphasis on loyalty and community cohesion. The paper concludes a methodological reflection on the use of quantitative methods in theatre studies.  相似文献   

Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption     

Matthew P. McAllister  Elysia Galindo-Ramirez 《国际体育史杂志》2017,34(1-2):46-64

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.  相似文献   

中性新闻与新闻的中性化     

孔祥忠 《涪陵师范学院学报》2007,23(6):91-93

根据新闻事实属性和受众兴趣,可以将时下的新闻分为政治新闻、中性新闻和娱乐新闻。中性新闻是一种事实存在。新闻的中性化,是坚持对新闻事实的公正、客观报道,最大限度维护受众利益和新闻的公信度。  相似文献   

谈节目主持人栏目的固定性与受众的相对稳定性     

徐畅 《青海师范大学学报(哲学社会科学版)》2006,(1):110-113

节目主持人以真实自我面对受众,其真实的声音、形象、个性特征对主持人节目的成功起着重要作用。主持人个性化的主持风格为受众所认同就意味着该主持人及其栏目有了一定的受众,其主持人的固定性关系到栏目的发展和受众群的相对稳定性。  相似文献   

社交媒体时代的广告创意策略分析     

于潇 《绥化学院学报》2011,(6):69-71

Web2.0时代,互联网越来越多地融入了交流、互动、分享的人性化元素。社交媒体带给网络用户更加新鲜的体验,更具创意的网络传播应用模式。受众接受和传播信息的方式发生巨大变化,广告创意传播面临巨大挑战,在社交媒体时代如何通过广告创意使得广告传播取得理想效果,是论文研究的内容。  相似文献   

电视新闻报道正负效应的思考     

戎昱 《江苏广播电视大学学报》2007,18(4):34-36

负面报道是对新闻报道意识形态化倾向的反拨;正面报道中的不良手法致使产生负面效应;负面报道常常聚焦社会反常现象,客观上反映了现实矛盾;负面报道的取材更容易迎合受众收视需求,所以有较高的收视率。对负面报道要正面定位;报道宗旨应有破有立;注意报道民生内容要追求理性剖析;媒体应参与受众互动,实现功能延伸。  相似文献