Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective     

《Sport Management Review》2020,23(5):824-837

The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.  相似文献   

Actions for sociopolitical consciousness in a high school science class: A case study of ninth grade class with predominantly indigenous students     

Bhaskar Upadhyay  Erin Atwood  Baliram Tharu 《科学教学研究杂志》2020,57(7):1119-1147

This case study explores how a group of Grade 9 students engaged in sociopolitical discourses and actions in a science class in a mostly indigenous student school in Nepal. The study used sociopolitical consciousness (SPC) as a framework to document and understand indigenous students’ SPC-oriented science interactions and subsequent social change actions. We used ethnographic methods of data collection over 6 months. The study focused on the actions of 4 girls and 2 boys belonging to the indigenous Tharu group. Data were analyzed using iterative qualitative methods. The study findings show that students are capable of engaging in critical thinking, critical reflecting, and taking actions for social change. Additionally, students are competent to link their experiences with social, structural, and political discrimination to the relevant science content they learn. The study presents four thematic findings related to SPC and science teaching and learning: Fostering social justice awareness in science class, fostering structural understanding of inequities in sickle cell disease, fostering sociopolitical actions for sickle cell disease, and the teacher's activist pedagogy for SPC in science learning. Implications of the study are that culturally relevant pedagogy helps indigenous students to become sociopolitically more aware of the links between science and social change. Adding aspects of critical pedagogies in science teaching could encourage students to become more sociopolitically reflective about science learning.  相似文献   

Student success pocket-graphic: a mountain of data transformed     

Karen Briere  Kelly Drifmeyer 《Public Services Quarterly》2020,16(1):48-58

Abstract

How does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success.  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

中职体育教学中学生团队意识的培养探析     

覃永江 《当代体育科技》2020,(12):127-128

当前,我国社会市场对人才的要求越来越多,而在众多要求中团队精神已经成为学生学习、求职、从事行业工作必备的条件。中职生是一群特殊的群体,其专业学习具有很强的职业性与目的性,在为中职生开展的体育教学中培养学生的团队意识非常重要。本文结合笔者多年的工作实践,探讨中职体育教学培养学生团队意识的策略,以供参考。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

由单一政策扶持到多元社会融入： 我国体育扶贫的历程、形式与路径     

郝海亭 《河北体育学院学报》2020,34(6):56-60

体育扶贫是精准扶贫理论、均衡理论和现代社会治理理论在体育领域的现实应用，亦是体育在扶贫工作中的实践形式。我国体育扶贫经历了从单一政策性扶持到多元社会融入的发展变革。但在现阶段还存在社会认知度有限、政策针对性不强、参与主体和方法手段相对单一、长效机制有待完善等问题。提出：要科学做好顶层设计，将体育扶贫全面融入乡村振兴战略；鼓励社会力量参与，不断创新体育扶贫的形式与内容；完善配套政策，为体育扶贫营造良好的环境；唤醒扶贫对象的脱贫意识，激活乡村振兴的自我发展动力；加强体育文化精准扶贫，兼顾物质文明与精神文明建设。为体育在全面建成小康社会伟大工程中发挥更重要作用提供参考。  相似文献   

Social media for the community college library     

Michael Rose 《College & Undergraduate Libraries》2020,27(1):45-49

Abstract

This article summarizes the experience of a multi-campus urban community college library developing and managing a social media presence. The author describes the organization of social media efforts, institutional rules that affect implementation of social media, developing themes for content, and other considerations.  相似文献   

企业商务网站评价体系的理论研究   总被引：15，自引：0，他引：15  

韩洁平  王欣 《情报科学》2004,22(12):1484-1486

本文讨论了企业商务网站建设评价的目标，构建网站评价体系的功能、原则、难点。以及评价指标的具体选择等方面问题，并建立了三层企业商务网站指标体系。  相似文献   

绿色贸易壁垒下我国企业绿色营销问题研究   总被引：23，自引：0，他引：23  

刘凤军  吴琼琛 《中国软科学》2005,(1):71-77

经济全球化和贸易自由化使得关税壁垒和传统的非关税壁垒作为贸易保护手段的作用逐渐减弱．绿色壁垒正日益成为发展中国家对外贸易的严重障碍。企业唯有开展绿色营销，寻求内部资源能力与外部环境的动态平衡，才有可能获得生存、发展并壮大。文章从绿色壁垒的相关分析入手，对我国企业绿色营销的发展现状及成因进行系统全面的分析，并由此提出我国企业实施绿色营销打破绿色壁垒的战略构想和对策建议，以期为我国企业借助绿色营销增强国际竞争力提供决策支持。  相似文献