A Model for Quantitatively Analyzing Representations of Social Class in Screen Media     

Elizabeth Behm-Morawitz  Brandon M. Miller  Jennifer Lewallen 《Communication Research Reports》2018,35(3):210-221

Content analyses of prime-time television provide a picture of predominant cultural stereotypes and social trends. The present research is a quantitative content analysis of social class in popular broadcast and cable television in the United States. This research advances scholarship by systematically analyzing character class in addition to more commonly examined variables such as race and gender. A model for the operationalization of class for quantitative content analyses of mediated texts is offered. This proof of concept study demonstrates the viability of studying media representations of class quantitatively to systematically document patterns of portrayal.  相似文献   

The effect of television viewing on ethnic prejudice against immigrants: A study in the Italian context     

《Int J Intercult Relat》2015

Television viewers construct many different meanings from the programs they watch. Here, we investigated whether ethnic prejudice is differentially influenced by the genre of television programs in their portrayal of ethnic minorities. We also wanted to determine whether a higher educational level reduces ethnic prejudice and television use. A self-reported questionnaire was administered to 401 Italian adults. Structural equation modeling was used to analyze the relationships between ethnic prejudice and television program contents and educational level. Viewing Reality and Variety Shows was positively related to ethnic prejudice, News and Public Affairs was negatively related, and Films and TV series had no apparent influence on prejudice. Educational level was negatively related to both ethnic prejudice and watching Reality and Variety Shows, and positively related to viewing News and Public Affairs and Films and TV series programs.  相似文献   

Realism Matters: The Role of Perceived Realism in The Biggest Loser     

Yan Tian 《Communication Research Reports》2016,33(4):303-309

This study investigated implications of viewing The Biggest Loser, NBC’s popular reality television show. Using online survey data collected from 613 participants, results suggest that exposure to the program is positively associated with perceived realism of the program, which in turn is positively associated with developing internal weight locus of control. Meanwhile, internal weight locus of control is positively associated with audience members’ exercise behavior, meaning the higher level of internal weight locus of control the audience members develop, the more likely they are to engage in physical exercise. This study offers evidence that health-related reality television might be a useful tool to influence audience members’ cognitions on health issues, which could potentially lead to healthy lifestyles.  相似文献   

浅论电视的营销理念     

关云 《广西大学梧州分校学报》2004,(4)

在社会主义市场经济条件下,各行各业都要以市场经济为背景,与时俱进,以谋求新环境下的发展。在电视传媒产业化的新形势下,有针对性地进行电视营销成为电视业发展的必然趋势。本文结合当今社会中比较有发展空间的几种现代营销理念,对我国电视频道、节目、产品的自我市场营销思路进行分析、探讨。  相似文献   

电视新闻摄像技术与技巧探究   总被引：1，自引：0，他引：1  

王韧钢 《温州大学学报(社会科学版)》2007,20(5):99-102

电视摄像记者的拍摄水平和质量高低关系到新闻报道的成败。电视摄像记者在拍摄中必须遵循电视新闻在时间、空间和对象的三位一体拍摄原则,处理好摄像个性化行为特征与想象力对电视画面的影响。个性化行为特征和想象力通过思维发挥,能正确进行画面内容选择、画面构图处理、画面技巧运用和画面语言组织。追求电视新闻画面的质量和拍摄技术技巧,在采访拍摄中充分运用无剪辑拍摄意识,能应付各种突发性事件新闻拍摄,加快新闻播出速度,同时也给后期编辑制作提供方便。  相似文献   

如何利用影视片促进英语教学     

闻蔚 《湖北广播电视大学学报》2007,27(11):122-122

本文分析了英语教学现状和影视文学在外语教学中的作用,提出了影视教学的几种方法。  相似文献   

电视制作实验教学模式探索     

赵玉  吴天生 《现代教育技术》2007,17(8):96-98

电视制作实验是教育电视相关课程教学实践的关键。该研究基于笔者所在学校实际,挖掘开放式实验教学的内涵,以认知学徒制为指导,以项目开发为目标,利用行动研究方法开展教学试验,探索符合学校实际的电视制作实验教学模式,以期对实验教学改革提供参考。  相似文献   

呼叫中心在远程教育中的应用——以阿萨巴斯卡大学和中央广播电视大学为例     

孙淑艳  菅光宾 《开放教育研究》2005,11(1):87-90

呼叫中心不仅在电信业、银行业、保险业以及新兴的信息技术产业中有着广泛的应用,在远程教育中利用呼叫中心也能提高学生支持服务的质量。本重点介绍了阿萨巴斯卡大学的呼叫中心与中央广播电视大学远程接待中心,试图为我国远程教育呼叫中心的建设提供一些启示。  相似文献   

电大网络论坛营造良好学习氛围的构建策略探究——以江西电大市级电大为例     

桂敏  汪青云 《江西广播电视大学学报》2011,(4):87-90

网络时代的今天．网络论坛已成为大学生交流信息的一个重要平台。网络论坛对电大良好学习氛圈的形成有积极的促进作用。本文在分析了江西电大市级分校网络论坛的运用状况之后,对电大网络论坛的建设提出了七大构建策略,以此加强电大网络论坛营造良好学习氛围的功能。  相似文献   

《红楼梦》与新版连续剧     

王晓燕 《教育文化论坛》2011,3(3):65-69

《红楼梦》是我国小说文学难以超越的高峰,更是名著影视改编难以征服的高峰。迄今为止,我国在《红楼梦》的影视改编方面已有多个版本的努力和尝试。研究《红楼梦》影视改编,除一般影视改编的基本问题外,还存在版本选择、结局处理等特殊的问题。本文结合新版电视剧《红楼梦》,从版本选择、情节处理、人物塑造、艺术表现四个方面探讨连续剧对这部名著改编的经验与不足,以及今后影视改编可资借鉴之处。  相似文献