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内部营销是把营销的视角从企业的外部转移到了内部,以企业的人力资源管理为出发点和手段来达到使顾客满意的目的.将内部营销理念引入到旅游景区经营之中,通过员工关系管理策略实现员工满意,最终获得顾客满意和顾客忠诚,形成景区的竞争优势. 相似文献
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饭店产品提供过程的特殊性决定了提供产品服务的员工的重要性,怎样在当今崇尚顾客导向的饭店业实现顾客满意成为现代饭店企业不得不去思考的问题。本文从重视饭店内部员工的角度,提出了内部营销这一现代饭店管理的新视角,旨在说明加强内部营销在现今饭店管理中的必要性和可行性。 相似文献
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企业的顾客有两种:一是外部的顾客,二是内部的顾客。外部顾客即消费者,“以客为尊,满意至上”是赢得他们青睐与忠诚的不二法门;内部顾客其实就是企业员工,员工具有高工作满意度,才能为顾客提供最好的服务。目前对企业员工的人力资源管理理论已逐渐由支配、控制、命令,代之以尊重、包容、沟通、服务的员工工作满意管理。 相似文献
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陶卉 《内蒙古科技与经济》2005,(7):39-40
市场经济条件下,企业面对越来越成熟的顾客,做到让顾客满意,进而获得顾客忠诚对增强企业核心竞争力、降低营销成本以及提高企业对市场的灵敏度等具有特别重要的意义。要获得顾客忠诚必须树立顾客满意的经营理念,提供令顾客满意的产品和服务,调动内部顾客的积极性并理顺业务流程,最终实现企业的长远发展。 相似文献
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内部营销理论及其运用 总被引：22，自引：0，他引：22
内部营销的发展经历了员工激励和员工满意阶段、顾客导向阶段、战略执行/变革管理阶段三个阶段,内部营销理论在企业内部管理活动中的运用领域在不断扩大。本文在对内部营销理论的发展进行完整回顾的基础上,探讨了内部营销在人力资源管理、知识管理及全面质量管理中的运用。 相似文献
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内部营销作为提升员工满意度的重要理论,将员工视为内部顾客,针对员工需求提供高质量产品和服务,为提升员工满意度开辟了新视角。本文分析了内部营销理论提高员工满意度的逻辑,并提出将人力资源管理营销化的途径,最终构建内部营销理念基础上的人力资源管理体系。 相似文献
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随着社会生产力的迅速发展,使得商品经济不断完善,市场竞争日益激烈,随之而来的是企业经营理念和经营战略的变化。20世纪70到80年代企业从推销时代的企业形象进入市场营销时代的顾客满意,即企业为满足顾客需求,通过顾客满意度测量结果,改进产品、服务、质量使企业业绩不断提高。那么,如何做到以顾客为关注焦点,这就是我们要讨论的问题。 相似文献
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论内部营销的两个基本属性 总被引：4，自引：0，他引：4
针对内部营销是通过提高服务员工满意度来提高顾客满意度的思维和方法，提出了营销是一种哲学、方法和工具，并把营销从企业外部引入内部，指出内部营销与外部营销以及人事管理具有某些不同的属性，内部营销的社会交换超越了外部营销经济交换的观点，强调了在管理属性中企业管理的多重理性问题。 相似文献
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A research group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol-a chemical found in the skins of red grapes in red wine-can improve the sensitivity of mice to the hormone insulin according to a report in the October issue of Cell Metabolism.…… 《中国科学院院刊(英文版)》2008,22(1):14-15
Aresearch group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol--a chemical found in the skins of red grapes and in red wine--can improve the sensitivity of mice to the hormone insulin, according to a report in the October,2007 issue of Cell Metabolism. As insulin resistance is often characterized as the most critical factor contributing to the development of Type 2 diabetes, the findings“provide a potential new therapeutic approach for preventing or treating” both conditions, the researchers said. 相似文献
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Marjorie Armstrong-Stassen Margaret Landstrom Ramona Lumpkin 《The Information Society》1998,14(2):153-164
This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors. 相似文献
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Active biological molecules functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery disease diagnosis therapy new nanodevice construction.…… 《中国科学院院刊(英文版)》2008,22(1):22-22
Active biological molecules and functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery, disease diagnosis and therapy, and new nanodevice construction. 相似文献
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A joint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology his co-workers from Norway US Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells suggesting that China's projected climate warming could decrease the pest's numbers. The study was published in Proceedings of the National Academy of Sciences on September .…… 《中国科学院院刊(英文版)》2008,22(1):6-7
Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China＇s projected climate warming could decrease the pest＇s numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007. 相似文献
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《中国科学院院刊(英文版)》2008,22(1):2-3
CAS should stick to the principle of rendering service to, and giving impetus for, the development of China＇s science enterprise by making S＆T innovations, said CAS President LU Yongxiang. The CAS president made the remarks in a recent talk to communicate the gist of the winter session of the Party＇s Leading-member Group at CAS, which was held from 7 to 11 January in Beijing. 相似文献
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Caroline Haythornthwaite 《The Information Society》2001,17(3):211-226
A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction. 相似文献
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《中国科学院院刊(英文版)》2008,22(1)
With great care, Dr. ZHOU Zhonghe takes out a package wrapped by cotton tissue from a drawer and says: "This is the gem of our collections: the fossil of a bird that lived 125 million years ago!" Then, pointing at a tiny mound, he explains: "Look, this is the claw and that is the head. It was in the egg shell and ready to hatch ... The species fell into a family of waterside inhabitants." 相似文献
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Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies. 相似文献
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Leah A. Lievrouw 《The Information Society》2000,16(2):155-159
This essay focuses on universal service and the Internet as means to support social and political participation. The emphasis on access to telecommunications systems in conventional approaches to universal service is contrasted with access to content. A model of the information environment is described that accounts for the roles of content and conduit, both of which are necessary conditions to achieve true access. A method is outlined for employing information indicators to observe or measure the information environment. 相似文献
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Puay Tang 《The Information Society》1998,14(1):19-31
The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means. 相似文献