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本文用时间序列回归分析法分析了我国图书市场1981至2005年的发展特点,预测了未来的发展趋势,并进一步探讨了现行书号调控政策与我国图书市场发展趋势的关系.从模型分析可知,我国的图书市场呈现出图书种数逐年增加和平均每种图书印数逐年下降的发展趋势,图书市场的发展要求与书号总量调控政策之间存在着冲突关系.本文建议出版行政部门完善书号调控政策. 相似文献
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“众筹”概念诞生于十年前,目前在中国已被学界和业界熟知,并已进入官方话语体系。但是“众筹”和出版相结合的运作方式仍属新鲜事物,仍需在理论上和实践中探索。本文从迈克尔?波特提出的产业价值链的视角出发,运用知乎网的“众筹”出版行为、乐嘉的众筹图书营销等多案例分析的方法,尝试说明“众筹”出版模式如何将产业价值链改造为产业价值网,如何改变终端产品形态,以及如何重塑读者的角色和作用。还提出出版众筹遇到的阻力和发展瓶颈,包括“众筹”平台自身的原因,以及出版机构中体制和思路的限制。 相似文献
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Ying Peng 《Publishing Research Quarterly》2016,32(3):247-260
This paper provides an overview of the e-book publishing industry in China and its changing business models. As the conventional publishing industry has continued to contract, digitization is becoming increasingly popular. Although China is an influential developing country undergoing rapid change, a dearth of research on its digital publishing industry exists at the present time. This article therefore explores two main research questions: (1) What are the recent trends and business models of digital publishing in China? (2) How might we evaluate the effectiveness and efficiency of such business models? To this end, multiple case studies are employed, as is the paradigm of structure-conduct-performance (SCP). It is proposed that Content plus App and Content plus Device are the basic business models for Chinese digital content producers and distributors. 相似文献
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从国内数字出版业呈现出一些新的特点及其一些发展中的问题入手,介绍新闻出版总署提出的数字复合出版工程,这是我国出版产业的重组、整合、调整的新战略。这其中中文内容唯一标识符(CCId)是在整个数字复合出版整个流程中的关键因素,论文从
经营模式、内部管理模式、盈利模式等方面讨论CCID对国内数字出版具有重要影响,最后从出版源头、在线支付中的版权转移、规模化与多元化经营、专家审稿与读者在线评论、内容加工颗粒度变小而带来的新的利润模式等角度为数字出版产业调整提供一些策略。 相似文献
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出版业正处于传统出版与数字出版相互结合、相互交叉和相互促进的转型期,出版业技术层面的变化导致出版业在内涵、外延、组织形式、出版流程、盈利模式等层面发生了深刻的变革,传统出版业正面临前所未有的挑战和机遇.本文依据投入产出表,从上下游产业间需求与供给关系的角度研究我国出版业产业链的延伸以及新业态的形成机理,认为出版业向下游制造业延伸既有利于提高我国制造业的竞争力,也能扩大出版业需求,促进出版业发展;而建立与载体和渠道相一致的商业模式,是促进新业态形成的关键. 相似文献
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Binjie Liu 《Publishing Research Quarterly》2008,24(1):40-47
To develop digital publishing, is an important part for China’s progress into an informed country, and the new designated
direction for the development of publishing industry in China. This article introduces the macro-planning for developing digital
publishing in China, the present status and problems of this industry, as well as personal viewpoints on how to develop a
digital publishing industry in the near future. 相似文献
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书业大卖场作为我国图书零售业近年来出现的一种新现象,表现出巨大的生命力,并对我国出版产业链的发展产生了重大影响.本文主要探讨了以下六个方面的内容:书业大卖场的价值实现与价值增值功能、销售服务与阅读服务功能、信息搜集和信息反馈功能、竞争促进与服务提升功能、行业生存与业态进化功能及其和谐产业链的功能.这使得书业大卖场在图书出版产业链中占据了独特的地位. 相似文献
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The rapid growth of government investment in scientific research in China over past decades has also caused the scholarly publishing industry to go through great changes. Nevertheless, there is a big gap between the state of China's scholarly publishing industry and the current demands of international scientific communication. Globalization and digitization developments are currently widening this gap. Based on desk research, face‐to‐face interviews, observations, and experience, we identify the current business challenges for scholarly publishing in China, and provide a list of suggestions to narrow the gap. 相似文献
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数字出版已成为全球出版行业的一种发展趋势,对学术论文的生产加工、出版发行以及网络传播等环节产生了深远的影响;但目前国内数字出版产业链还不够成熟,仍有许多环节需要不断完善,数字出版前景光明却任重道远. 相似文献
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高校图书馆出版服务是学术交流的创新模式,研究国外高校图书馆的出版实践,有助于促进我国高校图书馆更好地开展出版服务。以国外高校图书馆的出版途径为基础,对近五年《图书馆出版名录》涉及的各项出版物类型进行数量对比和趋势分析。鉴于国内外出版物管理制度的不同,结合我国出版机制的现实情况和基本国情,探析适合我国高校图书馆出版服务的出版途径和出版物类型,并提出对我国高校图书馆开展出版服务的启示。 相似文献
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This study investigates the current status and attitudes towards academic e-book publishing by mainland Chinese academic publishers through an online survey. This study collected survey data from 49 authoritative academic publishers in China, focusing on their e-book sales profiles and their perceptions of how e-book sales affect publishers and libraries. The data reveals that China's academic e-book industry is still at an early development stage and has a relatively small market. The findings show significant differences in the willingness and attitudes towards e-book publishing between SSH publishers and STEM publishers, and also demonstrate that the enhancement of the demand for e-books by academic libraries promotes the process of the digital transformation of academic publishers. This study then argues that Chinese academic publishers need to further improve the quality of academic e-books, accelerate the transition from academic content providers to academic content service providers, and strengthen their cooperation with stakeholders. 相似文献
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改革开放以来,我国出版业的国际化探索存在被动性、主体培育不成熟、国际化效率较低的情况。金融危机增加了我国出版业国际化的机会,提高了出版企业的国际化能力,出版产业的业态变革为我国出版企业国际化提供了新的进入策略。我国出版业应借助有利环境重塑国际化理念,创新国际化模式,完善国际化支撑体系,提升国际化水平。 相似文献
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Chen Xiaomei 《Publishing Research Quarterly》2011,27(1):76-82
This is the only English language summary report on the major and rapid developments that have taken place in China’s book
publishing industry during 2010. The key companies and individuals who have been the change agents are presented in context
of the developments in traditional and digital book publishing. The transition to capital investment and shares sold in the
major Chinese stock markets is described including specific examples of this completely new business practice. The further
dramatic growth of the mobile phone market with related information delivery for publishers is presented with financial data
for the past, present and future trends for the installed base. The new roles of the General Administration for Press and
Publications (GAPP) is described in relation to the reorganization of smaller publishing companies into groups with outside
capital investments. Also, the role of GAPP in relation to the new requirements of copyright for digital and electronic publishing
is covered. Very interesting is the emergence of three major players in e-commerce selling both consumer products and books
as a form of online department stores. Finally, the emergence of Chinese language publishing as a regional language including
the mainland China, Hong Kong and Taiwan is a welcome new development. 相似文献
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图书出版物同时具有正负外部性,这使得政府不管是基于管制还是鼓励之下的公共政策拥有内在合理性。随着我国出版产业改革深入,国有出版企业成为市场竞争主体,基于鼓励的各种公共政策应该以推动国有出版企业培养在市场竞争中的自生能力为目标,同时要求政府的各种公共政策必须有合理的行为边界。 相似文献
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Huiming Yu 《Publishing Research Quarterly》2001,16(4):28-40
The paper investigates the development of education for the publishing industry in China in the past twenty years, with a
focus on the middle and late 1990s. In the introduction, the overall situation of the publishing industry and book sales is
presented. The author discusses the current situation of education for publishing, consisting of higher education, mid-level
education and professional training. In the sisting of higher education, mid-level education and professional training. In
the main body of the paper, he also describes publishing majors in various universities and courses they offer, and analyzes
the problems with the courses as well as counter measures from the publishing industry. The concluding part of the paper explores
the influence of the World Trade Organization and the application of new technologies on education for publishing. 相似文献
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《Journal of Media Economics》2013,26(4):35-48
This study considers how the trend toward media conglomeratization affected the little-studied industry that provided books to millions of children between 1992 and 1995. Two hypotheses are proposed that test different aspects of competitive market theory. The first predicts that the size of the publisher' s ultimate parent company will influence sales, and the second predicts that children's books that have ties with other media products will sell more copies than books that have no such ties. The second hypothesis is supported and the implications for the concentration of this segment of the publishing industry are discussed. In particular, this question is asked: In an environment of continuing media concentration, where are the measurable effects of that concentration in this market? 相似文献
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Based on the trade data and three international competitiveness evaluation indexes, namely, international market share, trade competitive index and revealed comparative advantage index, this paper analyzes the international competitiveness of Chinese publishing industry from horizontal and vertical dimensions. The results show that, the international competitiveness of Chinese publishing industry is enhanced year by year. However, compared with the USA, the UK, Germany and other developed countries, it is still significantly weaker, and the gap between each other has the potential to expand. 相似文献
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数字出版产业的崛起在一定程度上撼动了科研图书馆的传统竞争优势。为促进科研图书馆与数字出版商协同发展,中国科学院国家科学图书馆打造了"全产业链"式融合共生策略:在产业链上游,开展面向数字资源长期保存协议与专题特色数字资源库的内容合作;在产业链中游,开展面向参与OA出版与数字出版生产性服务外包的技术合作;在产业链下游,开展面向提供数字出版增值服务的市场合作。以其为范本,我国科研图书馆可通过数字资源共建共享,加快建设统一的数字资源开发与利用规范,建立旨在保障数字版权利益相关者权益的数字资源市场化交易模式,实现科研图书馆与数字出版商的包容联动式发展。 相似文献