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基于感知收益-感知风险框架的O2O模式下生鲜农产品购买意愿研究 总被引：1，自引：0，他引：1
技术的发展推动了传统产业与互联网的结合,创造了一种全新的移动互联网商业模式O2O( online to offline)。 O2O模式融合了实体店和线上商城经营的诸多优点,成为一个营销模式创新的范式。感知收益-感知风险框架是消费行为研究的一个主流框架。基于这一框架,本文给出了O2 O模式下生鲜农产品购买意愿的理论框架并提出了一系列假设。实证结果表明：总体态度对感知收益有正面影响,总体态度对感知风险有负面影响;信任对感知收益有正面影响,信任对感知风险有负面影响;感知收益对购买意愿有正面影响;感知风险对购买意愿有负面影响。 相似文献
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阐述了O2O商业模式发展趋势,分析了O2O商业模式业务元素及O2O商业模式类型,从电子商务O2O商业模式发展前景来看,让企业与消费者更加深入了解O2O商业模式的发展趋势、业务元素,并熟悉运营模式,有助于推广O2O商业模式的应用与市场。 相似文献
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随着"互联网+"战略的深度推进,新的商业模式层出不穷,尤其是O2O商业模式已经渗透到国民生活的方方面面,如何对平台实施合理的定价来加强管理是摆在研究者和实践者面前的课题。传统研究主要是对一般意义上的O2O平台实施定价,且分析的视角为管理者利润最大化。将细分O2O定价研究对象,对创业型O2O平台展开分析,引入平台交易量和两步制收费模式,构造基于双边市场理论的管理者效用函数,以此推导分析该类平台的定价策略。 相似文献
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当在移动互联网时代成长起来的年轻人逐渐成为家政业雇主的主力时,线上与线下相结合(O2O)的商业模式同样也被应用到了家政行业。用微信找月嫂,上网站找保姆让人们在享受家政服务时体验到更多的便利。 相似文献
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亿房电商网采用"线上网络+线下社区门店"的服务方式,实现商品及服务信息展示,购物、支付、物流、售后服务及其他便民服务的线上线下联动,搭建O2O模式便民服务电子商务平台。亿房电商发掘社区客户群、引导网购习惯、降低购物成本,提供便民服务,可以使用二维码,加强线上线下的合作,完善物流配送、优化客户体验,更好地服务社区居民。 相似文献
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A research group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol-a chemical found in the skins of red grapes in red wine-can improve the sensitivity of mice to the hormone insulin according to a report in the October issue of Cell Metabolism.…… 《中国科学院院刊(英文版)》2008,22(1):14-15
Aresearch group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol--a chemical found in the skins of red grapes and in red wine--can improve the sensitivity of mice to the hormone insulin, according to a report in the October,2007 issue of Cell Metabolism. As insulin resistance is often characterized as the most critical factor contributing to the development of Type 2 diabetes, the findings“provide a potential new therapeutic approach for preventing or treating” both conditions, the researchers said. 相似文献
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Marjorie Armstrong-Stassen Margaret Landstrom Ramona Lumpkin 《The Information Society》1998,14(2):153-164
This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors. 相似文献
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Active biological molecules functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery disease diagnosis therapy new nanodevice construction.…… 《中国科学院院刊(英文版)》2008,22(1):22-22
Active biological molecules and functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery, disease diagnosis and therapy, and new nanodevice construction. 相似文献
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A joint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology his co-workers from Norway US Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells suggesting that China's projected climate warming could decrease the pest's numbers. The study was published in Proceedings of the National Academy of Sciences on September .…… 《中国科学院院刊(英文版)》2008,22(1):6-7
Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China＇s projected climate warming could decrease the pest＇s numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007. 相似文献
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《中国科学院院刊(英文版)》2008,22(1):2-3
CAS should stick to the principle of rendering service to, and giving impetus for, the development of China＇s science enterprise by making S＆T innovations, said CAS President LU Yongxiang. The CAS president made the remarks in a recent talk to communicate the gist of the winter session of the Party＇s Leading-member Group at CAS, which was held from 7 to 11 January in Beijing. 相似文献
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Caroline Haythornthwaite 《The Information Society》2001,17(3):211-226
A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction. 相似文献
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《中国科学院院刊(英文版)》2008,22(1)
With great care, Dr. ZHOU Zhonghe takes out a package wrapped by cotton tissue from a drawer and says: "This is the gem of our collections: the fossil of a bird that lived 125 million years ago!" Then, pointing at a tiny mound, he explains: "Look, this is the claw and that is the head. It was in the egg shell and ready to hatch ... The species fell into a family of waterside inhabitants." 相似文献
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Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies. 相似文献
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Leah A. Lievrouw 《The Information Society》2000,16(2):155-159
This essay focuses on universal service and the Internet as means to support social and political participation. The emphasis on access to telecommunications systems in conventional approaches to universal service is contrasted with access to content. A model of the information environment is described that accounts for the roles of content and conduit, both of which are necessary conditions to achieve true access. A method is outlined for employing information indicators to observe or measure the information environment. 相似文献
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Puay Tang 《The Information Society》1998,14(1):19-31
The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means. 相似文献