共查询到19条相似文献，搜索用时 265 毫秒
1.
电子商务网站用户的感知因素对满意度和行为的影响研究 总被引：2，自引：0，他引：2
在电子商务的交易中,网站的成功与否直接关系到电子商务战略的成功与否。从网站使用者感知的角度来研究网站评价更能体现潜在电子商务交易者的参与。在文献分析的基础上,基于消费者感知的角度,从界面设计、网站内容、技术支持、有用性、易用性和网站效应等六个方面提出了电子商务网站用户的感知因素对其满意度和行为的影响的假设,构建了研究模型,根据研究变量制定了问卷并搜集到180份有效问卷,分析了样本的特征,利用SPSS对模型量表进行了信度分析和因子分析,并采用结构方程模型软件LISREL进行了实证分析。数据分析结果表明,研究模型的拟合效果较好,除网站内容和技术支持外其他四个因素显著影响了用户满意度和用户行为。最后对研究结果进行了讨论,并提出了对策建议。 相似文献
2.
电子高务网站用户的感知因素对满意度和行为的影响研究 总被引：1，自引：1，他引：0
在文献分析的基础上,基于消费者感知的角度,从界面设计、网站内容、技术支持、有用性、易用性和网站效应6个方面提出电子商务网站用户的感知因素对其满意度和行为的影响的假设,并构建一个研究模型;根据研究变量制定问卷并搜集到180份有效问卷,分析样本的特征,对模型量表进行信度分析和因子分析,采用结构方程模型进行实证分析.结果表明,除网站内容和技术支持外,其他4个因素会显著影响用户满意度和用户行为.最后,对研究结果进行讨论,并提出对策建议. 相似文献
3.
4.
利燕红 《现代图书情报技术》2009,(Z1)
分析搜索引擎网站用户忠诚度影响因素主要包括可用性、信任、满意度和知名度,并提出一个搜索引擎网站用户忠诚度影响因素模型,在分析的基础上提出假设,然后运用实证的方法研究影响搜索引擎用户忠诚度的因素.在问卷设计和样本收集的基础上,使用SPSS软件对数据进行处理,利用相关分析和回归分析对文中的假设进行检验,最后得出结论:搜索引擎可用性、网站知名度、网站用户信任与用户忠诚度呈正向关系. 相似文献
5.
新媒体环境下大学生听书行为意向影响因素研究 总被引：2，自引：1，他引：1
[目的/意义] 以大学生有声书用户群体为对象,探究其听书行为意向影响因素,与图书馆界引入有声书资源或听书服务的理论设想相呼应,为高校图书馆开展听书信息服务提供实证参考。[方法/过程] 在整合式技术接受模型（UTAUT模型）基础上,结合大学生群体与有声书资源的特征,尝试性地引入感知成本、感知娱乐以及个人创新性三个听书行为意向影响因素,构建大学生听书行为意向影响因素模型,并通过问卷法收集相关数据,对该模型进行实证检验与修正。[结果/结论] 绩效期望、社群影响、便利条件、感知成本与个人创新性对大学生的听书行为意向有显著影响;努力期望与感知娱乐性对大学生的听书行为意向的显著影响未得到验证,作为调节变量的学生类型的作用也并未得到验证。最后,在研究假设验证结果基础上,修正原有的大学生听书行为意向影响模型。 相似文献
6.
在前期构建的理论模型和研究假设基础上,以信息检索与利用国家精品课程网站用户为调查对象,搜集286份有效问卷。利用结构方程建模法、SPSS和AMOS软件对通过调查问卷获得的数据进行统计分析,实证检验提出的理论模型和相应的一系列研究假设。研究结果表明用户需要、感知价值、感知质量对用户满意具有较大影响。最后,依据实证分析结果提出几点网站的改进策略。 相似文献
7.
文章首先以计划行为理论为框架,结合信任与隐私计算理论,构建了社交网站用户个人信息披露的影响因素模型.然后以新浪微博为例,通过问卷调查和结构方程建模进行实证研究,结果表明信任、感知风险和感知收益均是个人信息披露态度的强预测因子,进而影响披露意愿,对社交网站的信任和成员的信任对披露意愿的作用机制不同,且隐私观负向调节披露态度与意愿之间的关系.最后结合模型和数据分析进行讨论,为促进用户个人信息披露提供建议. 相似文献
8.
高校学生使用移动图书馆的行为意向研究 总被引：3，自引：0，他引：3
本文对移动图书馆的概念进行了界定,以技术接受模式为理论基础,识别了感知有用性、感知易用性、感知成本、使用态度、使用行为意向5个变量,进而提出感知有用性、感知易用性、感知成本、使用态度、使用行为意向变量间相互影响关系的假设,最终形成高校学生对移动图书馆使用行为意向的影响因素概念模型。在对武汉市高校学生问卷调研的基础上,通过结构方程模型分析,结果表明,感知有用性对使用行为意向具有显著的正向影响关系,同时感知有用性还分别对使用态度具有显著的正向影响关系。感知易用性对感知有用性有正向显著影响关系,感知成本对使用态度有显著负向影响,使用态度对使用行为意向有显著正向影响。因此,为了顺利实现移动图书馆的推广需要注重其有用性和易用性,最大限度降低其感知成本。 相似文献
9.
文章基于文献回顾和对图书馆知识社区服务的用户使用意愿影响因素的理论分析,提出了由感知易用性、感知有用性、信息质量、感知风险和使用意愿构成的图书馆知识社区服务使用意向影响因素模型,并设计问卷进行了调查。对问卷结果的分析验证了该模型的科学性和合理性。结果表明,对其他用户的信任和感知风险对用户的使用意愿有较大影响,感知有用性、对图书馆的信任和感知易用性对用户使用意愿的影响依次降低。据此,文章对图书馆知识社区的构建提出了四点建议,研究结果具有一定的实践意义。 相似文献
10.
[目的 /意义]探究用户对开放政府数据（OGD）采纳的关键因素以及作用机制,以为开放政府数据在信息系统用户采纳领域的发展提供参考和依据。[方法 /过程]基于信任理论、技术接受模型、理性行为理论,提出开放政府数据用户采纳整合模型,并利用偏最小二乘法—结构方程模型（PLS-SEM）和定性比较分析（QCA）对数据进行分析。[结果 /结论 ] PLS-SEM结果表明,用户态度对OGD采纳意向具有显著影响,而感知有用性和主观规范对OGD采纳意向的影响不显著。QCA结果发现3种导致OGD高采纳意向的组态,以及4种导致OGD低采纳意向的组态。研究结果期望对用户采纳OGD影响因素和作用机制提供理论和方法借鉴。 相似文献
11.
基于TAM模型的政府网站使用行为实证研究 总被引：2，自引：0，他引：2
在简要介绍TAM模型的理论、发展和应用的基础上,就社会公众对上海市政府门户网站的使用行为进行实证研究。构建出本文的研究模型并提出假设,通过问卷调查的手段采集并分析数据,验证以上假设,最后对验证情况进行分析。 相似文献
12.
13.
14.
15.
Learning is critical to both economic prosperity and social cohesion. E-government learning, which refers to the government's use of web-based technologies to facilitate learning about subjects that are useful to citizens, is relatively new, relevant, and potentially cost-effective. This work proposes and verifies that the technology acceptance model (TAM) can explain and predict usage of e-government learning. The TAM examines how perceived ease of use and perceived usefulness and their antecedents influence intention and usage of a system. This study identifies antecedents that account for individual differences, thereby enhancing the explanatory power of the built model. A survey is used to collect data from users of an e-government learning website in Taiwan. Structural equation modeling is employed to examine the fit of the data to the model. From a theoretical point of view, this research extends the TAM to e-government learning and identifies the perceived e-government learning value and perceived enjoyment as antecedents of usage of e-government learning. This study also provides directions for future research and approaches to promote e-government learning. 相似文献
16.
Information quality and community municipal portal use 总被引：1，自引：0，他引：1
This paper presents an in-depth research investigation of the role information quality plays in the use of community municipal portals. These portals are a new type of website spearheaded by local governments and community agencies in response to citizen calls for a more user-friendly, comprehensive, and convenient way of accessing community-based and local government information via a single entry point. Prior empirical evidence on electronic government adoption and use shapes the study's theoretical model. The model was tested via a survey completed by 1279 respondents across five community municipal portal sites in the province of Ontario, Canada. The survey polled respondents' uptake and perceptions of these portals. Cross-validation using structural equation modeling analysis indicates that information quality plays a critical but indirect role in influencing a person's use of a community municipal portal. In addition, other end-user factors, namely perceived ease of use and compatibility, also affect usage. Importantly, the need to pay attention to the information quality of community municipal portals is raised as a means of rallying citizen response to this new type of website specifically, as well as to local government websites more generally. 相似文献
17.
《Government Information Quarterly》2014,31(4):574-583
The use of information and communication technologies (ICTs) in public organizations increasingly holds the potential to improve transparency, accountability, and public participation, by providing a more effective and efficient disclosure of information to the citizens and organizations and by providing channels for interaction with the government. While transparency and interactivity features of government websites constitute two critical elements for public participation and democracy facilitated by web-based technologies, little research has been done to explain why some public organizations choose to deploy website technology more openly with these features. This paper aims to examine the managerial, organizational, and environmental factors that are related to variation in transparency and interactivity features of local government websites, which we believe are key dimensions to governmental website openness. The paper first develops a literature informed conceptual model of governmental website openness and then tests this model using data from a national survey of 850 government managers in 500 cities. The model results are compared across three different departments: community development, finance, and police department. Overall findings indicate that higher website openness is positively related to increased frequency of public participation in agency decision making and civil society influence, increased technical capacity, lower organizational control, and higher perceived usefulness of website technology. In addition, due to differences in the operating contexts of the departments, the effects of organizational control, technical capacity, environmental influences, and perceived usefulness of website technology on governmental website openness tend to differ by the type of department. 相似文献
18.
[目的 /意义]我国的移动数字阅读市场规模逐渐扩大,商业性数字阅读平台用户数量不断增长,面对移动数字图书馆面临用户日益流失的情况,为此采用PPM理论模型探究用户从移动数字图书馆转移到商业性移动数字阅读平台的影响因素.[方法/过程]通过PPM理论模型,确定影响移动数字阅读平台用户转移行为的推力、拉力、锚定3个方面影响因素... 相似文献
19.
A cross-cultural comparison of Kuwaiti and British citizens' views of e-government interface quality
It is difficult to conceive how Web users from different cultures can be encouraged to reap the benefits of an e-government initiative when its portal is suffering from culture-indifferent interface quality. Thus far, the e-government literature not only has paid scanty attention to web evaluation issues but also has been slow to embarking on cross-cultural research. As an attempt to address this concern, this investigation introduces an augmented approach to analyze cross-cultural website quality. The proposed approach consists of three parts: 1) a qualitative study of the website using content analysis, 2) an empirical evaluation using traditional statistical methods of perceptions of website users, and 3) a “persuasive quality gap” analysis that examines the gap between the composite scores of perceived importance and performance of quality attributes across the studied two cultures. These analyses were used to identify cross-cultural differences between Kuwaiti and British users' perceptions of e-government quality attributes. While the findings showed no significant differences between Kuwaiti and British users in terms of important quality features, the results revealed significant variations between the two groups in terms of perceived performance of quality attributes. Moreover, although the findings showed marginal support for the existence of differences between the two samples in terms of persuasive quality features, a post-hoc analysis of the persuasive quality gap revealed a need to consider not only important and/or high performing characteristics but also persuasive features to fully understand cross-cultural e-government quality variations. The author discusses the implications of these results for e-government design practices and future research. 相似文献