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1.
如何从创新包容性中获益已成为学者和企业家们共同关注的问题。在创新扩散理论和制度理论的基础上,研究分析了营销资源对创新包容性与企业绩效关系的调节作用,以及市场环境对营销资源作用的影响。238家中国企业的实证结果表明,创新包容性能促进企业绩效。企业的顾客教育能力增强了创新包容性对企业绩效的促进作用,而品牌价值却削弱了两者之间的关系。重要的是,研究发现恶性竞争和市场异质性这两种市场环境对品牌价值和顾客教育能力的作用起着不同的影响,从而揭示了市场环境对创新包容性与绩效关系的高阶调节作用。  相似文献   

2.
随着中国电子商务的迅速发展,电子支付作为一种崭新的支付方式越来越被大众所接受。本文对国内外电子支付影响因素相关文献进行了分析和整理,基于TAM和IDT模型提出了电子支付用户采纳行为模型。选取以中国网民以及在校大学生为主要研究样本,使用结构方程对模型进行假设检验。研究结果支持了模型大多数假设,验证了所提出模型的有效性。通过对研究数据的分析得出了企业创新、社会影响等对我国电子支付发展的主要影响因素,并据此提出了相关建议。  相似文献   

3.
包容性创新是企业面向金字塔底层(BOP)市场进行多元价值创造的全新创新形态,在创造经济财富的同时也通过为穷人提供平等参与市场的机会而缓解与降低贫困,体现了创新促进商业与社会相容性发展的最新理念。本文对该领域进行初步的理论探索,首先对包容性创新进行概念界定与说明并描述其基本特征,进而归纳出包容性创新的关键成功因素,最后用一个具体案例予以说明,为后续研究奠定比较与验证的基础,也为企业在BOP市场的包容性创新实践提供参考与借鉴。  相似文献   

4.
合理的网络收益分配机制是网络成功的关键,对维持网络的稳定性至关重要。引入了区间值模糊支付Shapley值法,对战略网络的收益进行分配。由于企业的收益往往是在一个可以接受的范围内波动,因此区间值模糊支付Shapley值法较之经典Shapley值法更符合现实。应用区间值模糊支付Shapley值法不仅体现了分配的公平性,促进企业合作的意愿,维持网络的稳定,而且促使企业努力提高自身竞争力,以增强在网络中的谈判能力。  相似文献   

5.
网络社区用户使用意向影响因素实证研究   总被引:3,自引:0,他引:3  
随着互联网应用的普及,网络社区在中国迅速发展,出现了很多提供社区服务的网站.网络用户对于社区系统的自发的使用是社区网站成功的关键.本研究在调整传统的技术接受模型的基础上,对于影响网络社区使用的系统设计和社会因素进行研究.研究结果发现用户对于系统的感知有用性、感知快乐,以及社区系统质量和用户的社交倾向对于网络社区的使用有显著影响.  相似文献   

6.
基于价值网络节点的顾客价值创新研究   总被引:3,自引:0,他引:3  
罗青军 《软科学》2009,23(7):88-91
顾客价值创新是实现企业竞争优势的有效手段,而竞争的范围逐渐由企业之间发展到企业价值网络层面之间。顾客价值创新由此也必须思考价值网络层面的协调。企业还要学会建立、协调和管理整个价值网络,由此创新优势顾客价值。  相似文献   

7.
包容性创新产品的扩散问题已成为其发展的瓶颈,不同学者采用以案例分析为主的方法对该问题展开了论述,但仍未达成一致意见。为此,采用实证分析与复杂社会网络相结合的方法,研究包容性创新产品的扩散问题。首先,以BOP群体为切入点,探析包容性创新产品在BOP群体间的扩散机理;其次,建立基于结构方程模型的包容性创新产品扩散模型,研究发现:信息传播渠道、初始信任、产品成本对其扩散有显著影响;最后,根据前期实证分析数据,采用多agent模型模拟包容性创新产品的扩散轨迹,结果表明:包容性创新产品在BOP群体间的扩散轨迹呈S形曲线。  相似文献   

8.
随着互联网的快速发展,移动终端设备的逐渐普及,移动支付逐渐成为移动互联网时代的主流支付方式之一,其中第三方移动支付因其便利性等特点,占据较大市场份额。用户的使用意愿是影响第三方移动支付发展的重要因素。基于第三方支付的相关研究,以技术接受模式为理论基础,增添了网络外部性、感知价值、感知风险因素,构建了北京大学生第三方移动支付使用意愿的影响因素模型。借助SPSS实证分析了影响用户使用第三方移动支付的因素,并针对所得结论提出如下建议:促进第三方移动支付功能多样化,提升用户的使用意愿;提高第三方移动支付平台安全性,降低用户的感知风险;优化第三方移动支付的社交属性,提高用户的感知价值。  相似文献   

9.
产品创新的价值在于为消费者接受,本研究探讨现阶段模块化背景下顾客对新产品价值感知的作用机理,并以模块创新为基础建立产品创新分析框架。以轿车产品为例建立线索利用的顾客感知价值模型,得出模块属性对顾客价值作用的相关结论,建立模块化背景下的产品创新策略模型,为相关企业提供借鉴。  相似文献   

10.
本文以129家国家工程技术研究中心的数据为样本,通过2007-2010的运行数据,以网络构建的不同地理位置为视角,探讨了国内协同创新网络规模、国际协同创新网络规模以及两者之间的平衡度对创新绩效的影响。研究结果显示,国内协同创新网络规模和国际协同创新网络规模与创新绩效之间的关系均呈现"倒U型"结构;同时,地理位置网络平衡度对创新绩效存在显著地正向影响。本文通过国内和国际不同的协同创新网络刻画组织间的多元关系及其对创新绩效的影响,并首次验证了地理位置网络平衡度对创新绩效的正向作用。这为协同创新提供了不同的视角,也为企业如何构建协同创新网络提供了指导。  相似文献   

11.
Aresearch group led by Prof. ZHAI Qiwei from the Institute for Nutritional Sciences under the CAS Shanghai Institutes for Biological Sciences has discovered that even relatively low doses of resveratrol--a chemical found in the skins of red grapes and in red wine--can improve the sensitivity of mice to the hormone insulin, according to a report in the October,2007 issue of Cell Metabolism. As insulin resistance is often characterized as the most critical factor contributing to the development of Type 2 diabetes, the findings“provide a potential new therapeutic approach for preventing or treating” both conditions, the researchers said.  相似文献   

12.
This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors.  相似文献   

13.
Active biological molecules and functional structures can be fabricated into a bio-mimetic system by using molecular assembly method. Such materials can be used for the drug delivery, disease diagnosis and therapy, and new nanodevice construction.  相似文献   

14.
Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China's projected climate warming could decrease the pest's numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007.  相似文献   

15.
CAS should stick to the principle of rendering service to, and giving impetus for, the development of China's science enterprise by making S&T innovations, said CAS President LU Yongxiang. The CAS president made the remarks in a recent talk to communicate the gist of the winter session of the Party's Leading-member Group at CAS, which was held from 7 to 11 January in Beijing.  相似文献   

16.
A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction.  相似文献   

17.
With great care, Dr. ZHOU Zhonghe takes out a package wrapped by cotton tissue from a drawer and says: "This is the gem of our collections: the fossil of a bird that lived 125 million years ago!" Then, pointing at a tiny mound, he explains: "Look, this is the claw and that is the head. It was in the egg shell and ready to hatch ... The species fell into a family of waterside inhabitants."  相似文献   

18.
Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies.  相似文献   

19.
This essay focuses on universal service and the Internet as means to support social and political participation. The emphasis on access to telecommunications systems in conventional approaches to universal service is contrasted with access to content. A model of the information environment is described that accounts for the roles of content and conduit, both of which are necessary conditions to achieve true access. A method is outlined for employing information indicators to observe or measure the information environment.  相似文献   

20.
The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means.  相似文献   

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